Ryan Ricketts

Ryan Ricketts

Digital Marketing Specialist at Whirlpool Corporation

Location
Benton Harbor, Michigan Area
Industry
Information Technology and Services

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Ryan Ricketts's Overview

Current
Past
  • Interactive Communications Analyst at Whirlpool Corporation
  • Delivery Analyst, Global Information Systems (GIS) at Whirlpool Corporation
  • Program Specialist at Lutheran Outdoor Ministries in Ohio
  • Transition Management Intern at Nike
Education
Connections

500+ connections

Websites

Ryan Ricketts' Summary

Ryan Ricketts is a digital marketing specialist at Whirlpool Corporation in southwest Michigan. He is the lead search engine optimizer (SEO) for all North American appliance brands such as Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, and Gladiator GarageWorks.

Ryan is an avid hiker, runner, biker, and traveler who also volunteers as a youth leader and technical producer at First Church of God in Saint Joseph, Michigan.

Ryan Ricketts' Experience

Digital Marketing Specialist

Whirlpool Corporation

Public Company; 10,001+ employees; WHR; Consumer Goods industry

December 2011Present (2 years 11 months) Benton Harbor, Michigan Area

Internal consultant on search engine marketing (SEM), which includes multi-brand search engine optimization (SEO) for several major appliance brands, on-site search strategy, and ratings and reviews program management.

eBusiness Marketing Specialist

Whirlpool Corporation

Public Company; 10,001+ employees; WHR; Consumer Goods industry

January 2011December 2011 (1 year) Benton Harbor, Michigan Area

Responsible for web operations of four major D2C e-commerce websites totaling over $100M in annual revenue. Includes creative production, design, development, content management, email marketing, SEM, SEO, site speed, analytics and reporting.

eBusiness Project Analyst

Whirlpool Corporation

Public Company; 10,001+ employees; WHR; Consumer Goods industry

July 2010December 2010 (6 months) Benton Harbor, Michigan Area

Led the launch of two D2C websites through design, development, and testing phases. Managed web operations of two major D2C e-commerce websites in partnership with design agency. Business lead on project to redesign closed-community websites.

Human Resources Analyst

Whirlpool Corporation

Public Company; 10,001+ employees; WHR; Consumer Goods industry

November 2008August 2010 (1 year 10 months) Benton Harbor, Michigan Area

Managed Global People System for tracking talent management worldwide (competencies, succession planning, performance profiles, surveys, and reporting). Responsible for complex data analysis project of talent pipeline health at the director level. Managed vendor relationship with SuccessFactors for software-as-a-service (SaaS) model.

Interactive Communications Analyst

Whirlpool Corporation

Public Company; 10,001+ employees; WHR; Consumer Goods industry

August 2008November 2008 (4 months) Benton Harbor, Michigan Area

Designed and led development of new Whirlpool Corporation public-facing website: whirlpoolcorp.com. Created digital version of corporate style guide with cross-functional team.

Delivery Analyst, Global Information Systems (GIS)

Whirlpool Corporation

Public Company; 10,001+ employees; WHR; Consumer Goods industry

August 2007August 2008 (1 year 1 month) Saint Joseph, Michigan

Project tester for SAP Master Data Management project. IT analyst for Web World B2B e-commerce website. Redesigned and coded Whirlpool Young Professionals website.

Program Specialist

Lutheran Outdoor Ministries in Ohio

June 2003August 2007 (4 years 3 months) Mansfield, Ohio Area

During four summers worked intense Lutheran Camp of ELCA with children ages 6-18, led Bible study and taught canoeing, archery, sports, survival skills, and challenge course elements. Held Program Specialist role during last summer (2007). Redesigned and currently maintain website www.mowana.com.

Transition Management Intern

Nike

Public Company; 10,001+ employees; NKE; Sporting Goods industry

June 2006August 2006 (3 months) Beaverton, Oregon

Rewrote and organized departmental material for transition management training, built global internal communications website, redesigned corporate look and feel for Nike Internal and Global Transition Management.

Ryan Ricketts' Skills & Expertise

  1. HTML + CSS
  2. Graphic Design
  3. System Architecture
  4. SEO
  5. SEM
  6. Web Development
  7. Web Standards
  8. Accessibility
  9. Social Media
  10. Web Design
  11. Social Media Marketing
  12. Mobile Technology
  13. HTML5
  14. HTML
  15. CSS
  16. Google Analytics
  17. Online Marketing
  18. Layout
  19. WYSIWYG layout tools
  20. Email Marketing
  21. PPC
  22. Google Adwords
  23. XHTML
  24. Web Analytics
  25. Programming
  26. Digital Marketing
  27. E-commerce
  28. XML
  29. User Interface Design
  30. Dreamweaver
  31. Website Development
  32. Online Advertising
  33. Front-end Development
  34. Data Analysis
  35. Strategy
  36. Cross-functional Team Leadership
  37. Analytics
  38. Content Management
  39. Creative Direction
  40. Marketing Communications
  41. Corporate Branding
  42. Usability
  43. Information Architecture
  44. Digital Strategy

View All (44) Skills View Fewer Skills

Ryan Ricketts' Education

University of Notre Dame

BA, Business, Management Information Systems

20032007

Activities and Societies: The Shirt Project 2006, Iron Sharpens Iron, Faith Rocks, Stanford Hall Vice President, Sophomore Class Council, Scholastic Magazine

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