Ryan McCoy

Current

Chief Executive Officer at Partner Fusion, Inc.

Past

Chief Marketing Officer at Partner Fusion Inc.
Managing Partner at bMarketer, LLP
SEO Analyst at bMarketer LLC

Financial Analyst at Red Rock Capital
Co - Founder, Chief Operations Officer at Linux2Order.com ,Inc.

see less...

2 more...

Education

University of Utah
Brigham Young University

Recommended

10 people have recommended Ryan

Connections

118 connections

Industry

Internet

Websites

Partner Fusion

Ryan McCoy’s Summary

Innovative and results-driven leader focused on achieving exceptional results in highly competitive environments that demand continuous improvement. Experienced in driving service, process, and financial improvements while building partnerships with key business decision-makers

Strong understanding of internet marketing. Experienced in all aspects of start-up environments including business planning, financial modeling, operations, and fundraising.

Ryan McCoy’s Specialties:

Internet Marketing, Internet Strategy, Search Engine Marketing, Pay Per Click, Startups, Entrepreneurship, Affiliate Management, Affiliate Programs.

Ryan McCoy’s Experience

Chief Executive Officer

Partner Fusion, Inc.

(Internet industry)

April 2008 — Present (1 year 4 months)

CEO of Partner Fusion (http://www.partnerfusion.com), an interactive online marketing agency.

Partner Fusion was founded in April, 2007 with the merger of top performing online marketers. We're focused on full service online marketing with an emphasis on measurable return on investment and scalability. We're able to leverage our marketing experience in promoting not only our own robust portfolio of online properties but also our valued clients products and services.
Chief Marketing Officer

Partner Fusion Inc.

(Internet industry)

April 2007 — April 2008 (1 year 1 month)

Lead the marketing and strategic development for both internal and external client initiatives. Coordinated development of outsourced affiliate program management division and paid search marketing efforts.

• Led the creation and direction of the Partner Fusion corporate branding and marketing strategy.

• Provided direction and management of event marketing including design of advance promotional material, event website, trade booth, marketing handouts, and event sponsorship.
Managing Partner

bMarketer, LLP

(Internet industry)

March 2003 — April 2007 (4 years 2 months)

Successfully carried out buyout of existing partners and transitioned the company into a new area of focus on higher profit margin business of affiliate marketing. Negotiated equitable terms with former partners, established new entity and transitioned all previous client and supplier relationships to new entity. Implemented marketing plans that provided for expansion into international markets.
• Provided internet advertising, website promotion, website design for companies in the travel, retail, financial services, and education industries
• Managed a team of subcontract designers, graphic artists, and internet consultants
• Established relationships with all major search engines—Google, Yahoo, MSN
SEO Analyst

bMarketer LLC

(Marketing and Advertising industry)

December 2001 — March 2003 (1 year 4 months)

Developed and maintained knowledge of Search Engine Optimization (SEO) practices as they related to both client and in-house marketing programs. Communicated major factors influencing organic search crawling, indexing, and keyword ranking. Managed rankings and monitored overall SEO progress including rankings, pages indexed by search engines, and site backlinks.
• Continually monitored new advancements in SEO and evaluated their/risk reward if implemented given current website traffic patterns
• Analyzed opportunities for growing organic traffic
• Analyzed and implemented best SEO/SEM practices
• Performed competitive analysis to help improve future SEO results
• SEO copy and content and writing
• Established partnerships for link-building
• Keyword research and data mining
Financial Analyst

Red Rock Capital

(Privately Held; 11-50 employees; Venture Capital & Private Equity industry)

May 1999 — February 2001 (1 year 10 months)

Reviewed business plans for possible funding

Developed business plans and financial models for client companies

Provided consulting services in the following areas: Telecommunications, Internet Infrastructure, Sporting Goods, Consumer Products, Software, High-Tech, Health Care, Internet Marketing
Co - Founder, Chief Operations Officer

Linux2Order.com ,Inc.

(Internet industry)

March 2000 — February 2001 (1 year)

Co-founder of Linux based distributor of software applications. Developed a system where Linux applications (generally available free for download) were grouped together and offered as a single download or available on a CD.

• Defined initial business concept, strategy, and business plan for Red Rock Capital venture backed start-up

• Oversaw the development of the Company’s website

• Conducted employment interviews and performance evaluations

• Developed compensation packages, including employee stock incentive program