VP Marketing and Business Development & Author
Greater Los Angeles Area
- Current
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- Founder & Editor at Inside Elder Care
- Vice President, Marketing and Business Development at Apani Networks
- Past
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- Vice President - Marketing and Channel Development at Zetera Corporation
- Senior Director of Marketing at Zetera Corporation
- Senior Manager, Product Marketing at Certance (Subsidiary of Seagate Technology)
- Senior Marketing Manager at Seagate Technology
- Internet Marketing Manager at Seagate Technology
- Education
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- University of California, Irvine - The Paul Merage School of Business
- University of Maryland College Park
- Recommended
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42 people have recommended Ryan - Connections
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500+
connections
- Industry
- Computer Software
- Websites
Ryan Malone’s Summary
A senior business development and marketing executive with proven success in aligning strategy and tactics to support customer and partner acquisition and accelerate revenue growth domestically and internationally. Strong track record for creating business development opportunities with focus on targeted demand creation, C-level customer acquisition and strategic and channel partner development. Repeatedly successful in building strong analyst and media relations, optimally positioning companies, products and key executive to maximize global media coverage and press opportunities. Proven performer in team building, managing progressive marketing and business development strategies, organizational development and culture-building in several enterprise software, storage and services organizations.
A confident and experienced public speaker, published writer and company spokesperson that thrives in fast-paced and dynamic environments.
I am the author of the "By Families, For Families Guide to Assisted Living," a unique collection of books dedicated to helping families make assisted living a positive experience and foundation for many memories. I also run a blog called Inside Assisted Living focused on the same topic. For more information, see my profile links.
SELECT PROFESSIONAL HIGHLIGHTS:
Drove a $240M global product portfolio at Certance (a Seagate Technology company) and played a key role in repositioning the company for sale to Quantum at 3x return.
Played a key strategic and operational role in driving Zetera to the fastest product adoption in its class within the first 12 months of launch. Zetera’s products were later dubbed by an industry analyst as “the most important invention since the disk drive.”
Repositioned a security software company and its products enabling a 3x increase in customers and significant increases in sales pipeline, lead generation and industry/press brand awareness.
Ryan Malone’s Specialties:
Business Development • Strategic Partnerships and Alliances • Corporate Marketing • Partner Marketing & Channel Development • Product Management • P&L Management • Early Stage Companies and Startups • Market Segmentation • Lead Generation • Pricing • Public Relations • Advertising & Promotion • Direct Marketing • Online Marketing and eCommerce • Company Spokesperson • IP Licensing • Venture Fundraising • Elder Care • Assisted Living • Skilled Nursing • Home Care
Ryan Malone’s Experience
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Founder & Editor
Inside Elder Care
(Health, Wellness and Fitness industry)
August 2008 — Present (1 year)
Inside Elder Care is a online resource dedicated to helping families make elder care a positive and rewarding experience. Inside Elder Care seeks to destroy the negative stereo types of elder care and create a foundation for a new lifetime of memories.
The site features a unique group of family and industry insiders that share their insights into how to make assisted living a positive and rewarding experience for your loved one.
After my mother had a stroke in 2005, I found there to be few resources available for families that wanted to embrace the idea of assisted living, so I decided to create one.
Inside Elder Care was the first to commission a "by families, for families" study in which we interviewed 195 families to better understand their attitudes and preparedness toward assisted living. The research findings are available free to the public at www.insideeldercare.com/family-survey/ -
Vice President, Marketing and Business Development
Apani Networks
(Privately Held; Computer & Network Security industry)
October 2007 — Present (1 year 10 months)
Apani is a six-year old information security software company providing segmentation, encryption and virtual security solutions to the Global 1000 to help them address regulatory compliance. Hired by executive team and Board of Directors to re-architect and execute a re-start of the all marketing and channel development activities. Lead all marketing, channel development, media/analyst relations, interactive strategy, lead generation and alliance partner marketing in the United States and Europe.
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Vice President - Marketing and Channel Development
Zetera Corporation
(Privately Held; 51-200 employees; Computer Software industry)
August 2006 — September 2007 (1 year 2 months)
Zetera was an early-stage networked storage software company, funded by Warburg Pincus, which focused on consumer retail and SMB markets. Hired as a storage industry expert by the Chief Marketing Officer to lead development and implementation of the company’s go-to-market strategy. Promoted twice in three years to Vice President of Marketing and Channel Development. Led partner development in the United States and Canada concurrently with responsibility for global marketing, public relations, interactive strategy and software alliances.
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Senior Director of Marketing
Zetera Corporation
(Privately Held; 51-200 employees; Computer Networking industry)
December 2004 — August 2006 (1 year 9 months)
Responsible for the worldwide product launch of Zetera's consumer shared storage solutions through NETGEAR. Within one year, achieved a #2 market share position in the accelerating marketing for consumer/digital home network storage, ahead of industry incumbents like Western Digital, Seagate and Maxtor.
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Senior Manager, Product Marketing
Certance (Subsidiary of Seagate Technology)
(Privately Held; 1001-5000 employees; Computer Hardware industry)
2002 — 2004 (2 years)
Certance LLC was a $240M subsidiary of Seagate Technology (NYSE: STX) and the worldwide unit volume leader in tape-based data protection solutions. Certance had OEM supplier relationships with Dell, IBM, HP, Quantum and Gateway and leveraged a two-tier worldwide distribution channel. Promoted three times in five years to Senior Manager, Product Marketing. Led worldwide product management/marketing and e-commerce, playing a key strategic role in positioning the company for acquisition by Quantum at 3x return to investors.
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Senior Marketing Manager
Seagate Technology
(Public Company; 5001-10,000 employees; STX; Information Technology and Services industry)
2000 — 2002 (2 years)
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Internet Marketing Manager
Seagate Technology
(Public Company; 5001-10,000 employees; STX; Information Technology and Services industry)
1999 — 2000 (1 year)
In this role, I was responsible for driving leads and revenue for tape-based data protection products and accessories.
During my tenure in this position, I conceived and launched an online aftermarket supplies business that grew to $2.4M annually and outgrew other supplies distribution channels using online, direct and affiliate-based marketing.
Ryan Malone’s Education
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University of California, Irvine - The Paul Merage School of Business
M.B.A. , Technology Marketing , 1996 — 1998
Graduate Teaching Assistant, statistics for undergraduate social science majors.
Graduate Research Assistant, macroeconomics with research focused primarily on price fixing by gasoline stations.
Director of Challenge for Charity, a non-profit organization dedicated to raising money and volunteer work for the Orange County Special Olympics.- Activities and Societies:
- Marketing Association, Founding member, Golf Club
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University of Maryland College Park
B.A. , Political Science, Russian Language , 1991 — 1995
- Activities and Societies:
- Sigma Phi Epsilon
Additional Information
Ryan Malone’s Websites:
Ryan Malone’s Interests:
Any live music, college basketball - because the players play to win, a great workout after a long day, that one golf shot that brings you back for more punishment, any new food -- especially Ethiopian, and ANYTHING to do with the University of Maryland. Bottom line - have fun and get it done!
Ryan Malone’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
