Ryan Kelley

Current

• Associate Games Producer / Community Manager at Gamesville.com (Lycos)

Past

• Community Manager at Hobnox USA, Inc.
• Marketing Intern at Turbine, Inc.
• Marketing Co-op at The Boston Globe

• Brand Marketing Specialist at Atari, Inc.
• Marketing Associate at Greater Boston Home Team, Inc.

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2 more...

Education

• Northeastern University

Recommended

3 people have recommended Ryan

Connections

232 connections

Industry

Marketing and Advertising

Websites

• My Website

Ryan Kelley’s Summary

Accomplished marketing professional with experience in online media, video game and technology-based industries. Expertise in product management, community building, executing promotional events, developing marketing materials and applying a creative marketing approach. Actively pursuing creative and challenging product marketing experiences in online media and interactive entertainment.

Ryan Kelley’s Specialties:

Product/Brand management, project management, community management, social media marketing, viral and grassroots marketing, event planning and execution.

Ryan Kelley’s Experience

• Associate Games Producer / Community Manager

  Gamesville.com (Lycos)

  (Public Company; TRLY; Internet industry)

  August 2008 — Present (1 year 4 months)

  Gamesville is a great destination for casual games and one of the friendliest online gaming communities! As Associate Producer I'm responsible for the timely delivery, final quality, and ongoing promotion of Gamesvilles stable of games.
  
  I also work as the Gamesville Community Manager writing for the Gamesville Blog, working with customers on a variety of levels, as well as maintaining and improving our social media presence.
  
  Here's our blog: http://blog.gamesville.com
  Follow us on twitter! http://twitter.com/gamesville
  
  Gamesville is part of the Lycos Network.

• Community Manager

  Hobnox USA, Inc.

  (Privately Held; Internet industry)

  July 2007 — June 2008 (1 year )

  • Developed and executed various tactical marketing campaigns including community marketing, college outreach programs, PR plans, viral marketing campaigns, event marketing programs and online advertising campaigns
  • Managed a community outreach team focused on online marketing via social media on behalf of the Hobnox product and the company’s various entertainment channels
  • Wrote original copy for multiple executions, including online web copy, corporate fact sheet, promotional event materials and branded mini-sites
  • Secured online PR coverage via direct outreach to news media outlets, music, film and high tech industry bloggers
  • Worked with the creative team to design and produce supplemental marketing and PR materials
  • Optimized the company’s social media web presence working with destinations such as Facebook, Myspace, Twitter, YouTube and Digg

• Marketing Intern

  Turbine, Inc.

  (Computer Games industry)

  June 2006 — January 2007 (8 months)

  The third of three Northeastern University co-op education experiences.
  
  • Assisted in the execution of tactical marketing plans including print and online advertising campaigns, PR plans, retail marketing initiatives, viral marketing campaigns, consumer promotion programs, partner and licensor cross-promotions, packaging, event marketing, and community marketing
  • Responsible for the development, management and execution of the product marketing plans and strategies for Turbine products
  • Managed the creation of marketing assets, coordinated market research, and directed the international distribution of marketing assets
  • Coordinated marketing efforts by working with external agencies, distribution partners, licensors, and numerous internal cross-functional teams

• Marketing Co-op

  The Boston Globe

  (Public Company; NYT; Newspapers industry)

  June 2005 — December 2005 (7 months)

  The second of three Northeastern University co-op education experiences.
  
  • Planned, staffed, tracked, and summarized marketing events for The Boston Globe, BostonWorks, and The Boston Globe zoned sections
  • Developed creative concepts in collaboration with Marketing Creative team
  • Wrote original copy for marketing materials, including in-paper advertisements, brochures, program book ads, promotional event materials, and direct mail pieces
  • Assisted Marketing Associates in managing and tracking internal marketing materials
  • Facilitated creative development and production processes as necessary

• Brand Marketing Specialist

  Atari, Inc.

  (Public Company; ATAR; Computer Games industry)

  June 2004 — December 2004 (7 months)

  The first of three Northeastern University co-op education experiences.
  
  • Performed market research for new business concepts
  • Directed online grassroots marketing initiative for PC and console releases
  • Demonstrated product at both consumer and industry trade shows
  • Assisted Brand Managers in developing packaging, creating marketing assets & game trailers, managing international distribution of marketing assets

• Marketing Associate

  Greater Boston Home Team, Inc.

  (Real Estate industry)

  September 2003 — June 2004 (10 months)

  • Repositioned brand image by developing marketing materials designed for buyers and sellers
  • Produced and implemented creative design of company web site
  • Constructed templates for office procedures, company letterhead and business communication assets

Ryan Kelley’s Education

• Northeastern University

  B.S. in Business Administration , Marketing, Management, Music Industy , 2002 — 2007

  Graduated Cum Laude with a GPA of 3.41 on a 4.0 scale
  Relevant Coursework: Marketing Management, Organizational Behavior, Global Environment of International Business, Marketing Research, Legal Aspects of Business, Consumer Behavior

  Activities and Societies:

  NU Marketing Association (NUMA), NU Huskiers and Outdoors Club (NUHOC), WRBB 104.9 FM NU Radio

Additional Information

Ryan Kelley’s Websites:

• My Website

Ryan Kelley’s Interests:

Viral/grassroots marketing, online media, video games industry, golfing, camping, snowboarding, blogging, guitar, baseball, music

Ryan Kelley’s Groups:

•    Fans of Mashable
•    X-TURBINE
•    Northeastern U. Alumni
•    National Eagle Scout Assoc. (NESA)
•    ATARI - Current and Former Employees

Ryan Kelley’s Honors:

• Eagle Scout of Troop 55, Billerica MA, Boy Scouts of America, November 2002

Ryan Kelley’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch