
Senior Manager, Strategic Accounts at Expedia, Inc.
Greater Seattle Area

Senior Manager, Strategic Accounts at Expedia, Inc.
Greater Seattle Area
* Over 10 years of internet retail and travel experience with industry-leading brands
* Nearly 3 years as senior manager of Expedia’s $1.3 billion Distribution Marketing channel, personally managing top strategic accounts such as MSN, Hotwire, jetBlue, Earthlink and Conde Nast and maintaining a book of business in excess of $400MM
* 1+ years as Program Manager at Expedia.com overseeing a variety of highly-technical projects on a global scale and gaining expertise in effectively managing relationships between business and development teams, both domestically and internationally
* Over six years at Amazon.com with a track record of demonstrated achievements in roles varying from account management to marketing to technical program and product management
Product management, program/project management, sales and account management.
(Public Company; Internet industry)
January 2007 — Present (2 years 11 months)
* Converted a $400MM MSN business from 50% YoY miss to 5% YoY gain in 6 months
* Revived the MSN relationship by addressing all latent issues and identifying and executing on key revenue growth opportunities
* Retained a $40MM partnership with jetBlue by responding to their industry-wide RFP with a unique and creative solution for powering their dynamic bundling services while keeping spend efficiency at a level beneficial to both parties
* Resident expert of web analytic and reporting tools utilized by Distribution Marketing
* Primary technical consult to Account Management and Business Development for resolving partner issues and identifying growth opportunities
* Helped establish a “skunkworks” team within Expedia to drive innovation and roll out new features independent of regular release cycles – such as Expedia’s RSS and FareAlert applications
* Built and maintained a reputation within Expedia as someone who “gets things done”
(Public Company; Internet industry)
July 2006 — January 2007 (7 months)
(Public Company; Internet industry)
April 2005 — July 2006 (1 year 4 months)
(Public Company; Internet industry)
February 2004 — April 2005 (1 year 3 months)
* Managed major feature roll-outs for multi-million dollar non-branded affiliate network
* Integrated Expedia’s coupon engine into the WWTE private label platform making it possible to compensate partners in ways other than a straight revenue share model
* Facilitated the expansion of Expedia’s cruise product to WWTE partner sites while monitoring booking and data integrity in the customer operations center
* Added pure-profit offerings such as Trip Protection and Cancellation Waivers to the Activities paths driving $20,000 to the bottom line in Q4’04 alone
* Designed a user interface allowing partners to easily generate links to various points in the shopping and checkout paths
(Public Company; Internet industry)
October 1997 — February 2004 (6 years 5 months)
* Managed the technical implementation of quarterly affiliate compensation modifications – resulting in additional $50MM in annualized revenue
* Promoted high-converting web services applications to Amazon.com affiliates through the creation of extranet web pages and monthly web service newsletters, thereby increasing affiliate adoption by 100%
* Created a web services developer compensation model to encourage third party development of web-based applications that boost affiliate productivity
* Worked with IT and the Amazon payment team to launch a direct deposit payment service for U.S. affiliates – resulting in over $400,000 in annual savings
* Developed and managed a multi-channel affiliate communication program, including XML extranet content and HTML email applications
BS , Geology , 1989 — 1994