Ringleader at JuggleMedia
Wichita, Kansas Area
Ringleader at JuggleMedia
Wichita, Kansas Area
Created own company specifically fulfilling needs of younger professionals in career success and social media initiatives
Mobile brand specialist and spokesperson for four Fortune 500 companies
Directed sales and marketing initiatives for start-up theme park
branding, non-profit, social media, media, advertising, event coordination, start-up budgeting, target marketing, motivational speaking, training, mobile marketing tours, master of ceremonies, networking, sales, business organization and system implementation
(Marketing and Advertising industry)
June 2009 — Present (2 months)
(Education Management industry)
January 2009 — Present (7 months)
Positively motivated thousands of high school Juniors and Seniors in preparation to future life events including college preparations as well as career guidance.
Walked Junior high school students through five important steps including finding a college, how to get into a college as well as how to pay for college.
Walked Senior high school students through five important steps including how to find a career, accelerate a career as well as personal issues concerning credit card debt and motivation.
(Market Research industry)
April 1981 — Present (28 years 4 months)
I help people grow. I'm passionate about two things in life, marketing and speaking.
I enjoy marketing because I'm good at it. But here's the thing, I think the most effective marketing is tied to emotion. A lot of people don't do this. Many people invest large sums of money in marketing that is reactive instead of responsive. They blow money in places that are not measurable and title it under "Awareness Campaign." No matter what you are trying to make people aware of, have to have measurable outcomes. Call me and bring this up. Wear comfy shoes and take notes.
2. I love HELPING people get jobs, grow in their jobs or find new ones. I'm not an HR person, I'm a marketing person. I help people find their key messages and work with them to promote the brand of you. It's the most important thing you'll do today. Be you. Hit me up and we'll really dive into this one. I love it!
If this doesn't help, go to www.rcompanies.com or read my blog at reachyp.com.
(Research industry)
February 2008 — July 2008 (6 months)
Creatively engaged media personnel and consumers with a consistent message to promote overall brand and tour awareness. Constructed positive daily opportunities for new customers to experience a prototype product throughout the United States.
Propelled overall tour initiatives by generating growth in individual markets, including guerrilla marketing and mainstream media interviews. Increased consumer impressions per location to drive product sales. Overall success included pre-sales on units not in production and generating buzz in specific targeted markets.
(Research industry)
October 2007 — November 2007 (2 months)
Empathetically assisted consumers on personal health related issues while properly conducting safe health screenings at a variety of locations across the United States while determining program effectiveness.
Joined tour near the completion of duration so as to strategically evaluated overall effectiveness of program and outreach made recommendations for future Walgreens programs.
(Research industry)
August 2007 — October 2007 (3 months)
Effectively communicated consistent brand messages in variety of marketing arenas to consumers and media across the United States.
Urged to join tour to increase overall outreach per event, utilizing skills in large-format crowd motivation, individual sales techniques and overall effective marketing communication skills.
(Research industry)
June 2007 — August 2007 (3 months)
Positively promoted overall tour brand including increasing effectiveness while evaluating tour programs and other staff.
Increased tour outreach upon joining mid-tour by successfully utilizing programs in place and motivating other tour member attitudes and knowledge of marketing.
(Research industry)
April 2006 — June 2007 (1 year 3 months)
Lead development & growth of marketing and sales programs, messages and staff during pre-opening stages of start-up entertainment attraction.
Sales Initiatives
Initially hired as Sales Account Executive to sell season pass pre-sales, corporate sponsorships and corporate and personal events to generate income during park construction phase.
Effectively sold more than $1,000,000 in pre-season season pass sales prior to park construction completion. Effectively sold over $250,000 in corporate and personal events in similar duration.
Successfully sold three Education 'n Motion days, bringing in over 3,000 students and teachers.
Secured some of Kansas' largest businesses as clients for employee picnics while battling tremendously competitive market with a product still under construction.
Marketing Initiatives
Promoted to Director of Sales & Marketing after four months of employment. Under executive orders, created all internal and external marketing messages, programs, functions and implemented while acting under strict minimalistic fiscal availability, while still maintaining sole responsibility of sales initiatives
Hired effective sales and marketing support staff to promote sales and outreach & cater to clients needs while utilizing facilities
Negotiated low-cost marketing campaigns with local radio, television and print outlets due to budgetary concerns but brand needs
Designed & installed all in-park signage, including public and employee-specific, promotional, location, informational, and sponsorship.
Designed corporate identity, corporate vehicles graphics, marketing pieces, billboards, web-ads, print ads, radio scripts, trade show booth and parade floats.
Successfully created, organized, staffed and implemented several events. These include large-scale Fourth of July concerts and fireworks, Johnny Western Theatre Grand Opening, Wild West World Theme Park Grand Opening Celebration and Fireworks and several different concerts and acts performing.
(Research industry)
December 2005 — April 2006 (5 months)
and created advertising campaigns for small business clients while focusing on traditional media creation & promotion of client brand
Hired in order to train and implement new, fresh ideas into campaigns and other staff while working towards potential agency ownership opportunity.
Researched, developed and organized statewide transportation seminar with state representatives from diverse agencies to target vehicle-related problems.
Collaborated with others to take over representation of several attraction-based brands so as to transition into primary account executive.
(Research industry)
April 2005 — December 2005 (9 months)
Strategically, creatively and inexpensively implemented successful brand overhaul at small non-profit company so as to increase community awareness.
Established marketing and public relations initiatives absent upon arrival
Analyzed creative and strategic partnerships to boost internal and external communications network, including Internet and communication systems.
Utilized beautiful landscape and organizational representation to rebrand the external marketing messages and public relations outreach to boost attendance.
Conceptualized, created and implemented new newsletter Cultivate to represent the beauty within the organization. Changed newsletter from two-color, eight-page publication to a full-color, sixteen-page glossy magazine style newsletter and saved the company $8,000 per year.
Organized, developed and implemented www.botanica.org to showcase individual garden areas and promote the organization and its programs on a global level. Due to network of professionals throughout the community, the redesign was free of charge.
Successfully increased attendance from year's prior on ALL ten major events held during
(Research industry)
June 2003 — May 2005 (2 years)
Award-winning television news photographer, editor, producer & storyteller. Effectively informed Kansans about news events under strict time constraints & stressful situations.
Captivated viewers with emotionally engaging stories daily ranging from features to breaking news.
Created comfortable rapport with several key resources throughout the community so as to keep viewers informed of newsworthy events.
MBA , Business Administration , 2003 — 2005
Bachelor of Arts; Emphases , Speech Communication; Communication Theory and Communication in Media
Bachelor of Arts , Technical Journalism
2003; Emphases in Television News & Video Communication
Young Professionals of Wichita, Toastmasters, Monster.com, Brazencareerist.com, Unified Party Bus, All Star Sports
Circle of Friends Volunteer of the Year Award, 2009