Ryan Drumwright

Current

• Social Media Analyst Intern at Sony Online Entertainment
• Community Manager - at Social Rocket - Social Media Marketing
• Vice President of Programs at American Marketing Association - Winthrop University

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Past

• Inside Sales Intern at Express Personnel Services

Education

• Winthrop University

Recommended

4 people have recommended Ryan

Connections

107 connections

Industry

Marketing and Advertising

Websites

• Twitter
• My Blog
• Facebook

Ryan Drumwright’s Summary

When I think about account planning, my heart speeds up in excitement and my mind races with curiosity.

My name is Ryan Drumwright. I am a junior integrated marketing communication major at Winthrop University and future account planner.

As a junior IMC major, I have experience acting as an account planner on various projects. My experience includes:

+ Using MRI Plus and qualitative research methods to develop consumer profiles for primary and secondary TAs.
+Using research to discover consumer insights, and developed a campaign to reach selected TA.
+Conducting ethnographic research and determining key insights from the research
+Writing creative briefs
+Developing creative campaigns from strategy to execution

That is a list of some of my formal experience. I also have the informal experience of being an avid people watcher and fearless conversation striker. I will talk to anyone! It is amazing how much you learn from striking up a conversation, and genuinely caring about what the other person says. It is really cool. Plus, the other person appreciates the fact that you took an interest in learning about them and their interests. Life is cool how it works, huh?

I am currently searching for a summer account planning internship. I am hungry for experience, knowledge and an outlet for my passion for understanding people. My work hard, play hard attitude prepares me to do whatever it takes to succeed, and bring value to consumers, your clients and your agency.

Ryan Drumwright’s Specialties:

Experience:

APPLYING MARKET RESEARCH DATA:
- Used MRI+ and qual. research methods to develop consumer profiles for primary and secondary TAs.
- Used research to discover consumer insights, and developed a campaign to reach selected TA.

ETHNOGRAPHY:
-Conducted ethnography on Hispanic business.
-Identified key consumer insights on Hispanic consumers.

*Please contact me on LinkedIn for examples of work.

Ryan Drumwright’s Experience

• Social Media Analyst Intern

  Sony Online Entertainment

  (Public Company; SNE; Computer Games industry)

  June 2009 — Present (2 months)

• Community Manager -

  Social Rocket - Social Media Marketing

  (Marketing and Advertising industry)

  March 2009 — Present (5 months)

  I work on the CLIO Awards account. My responsibilities are to manage the CLIO twitter account, engage and connect with delegates, VIPS and potential attendees, and provide live tweets at the event in May.
  
  http://www.twitter.com/CLIOAwards

• Vice President of Programs

  American Marketing Association - Winthrop University

  (Educational Institution; 11-50 employees; Higher Education industry)

  August 2008 — Present (1 year)

  I use my passion for networking to organize speaker engagements for the Winthrop University chapter of the American Marketing Association.

• Inside Sales Intern

  Express Personnel Services

  (Privately Held; 1-10 employees; Staffing and Recruiting industry)

  June 2005 — December 2006 (1 year 7 months)

  hands-on staffing industry training, trained/executed cold calls, set appointments for outside sales team, built relationships with potential clients

Ryan Drumwright’s Education

• Winthrop University

  Integrated Marketing Communication , 2005 — 2010 (expected)

  Current GPA : 3.97 (highest in graduating class)

  Activities and Societies:

  American Marketing Association - V.P. of Programs

Additional Information

Ryan Drumwright’s Websites:

• Twitter
• My Blog
• Facebook

Ryan Drumwright’s Interests:

My curiosity, creativity, desire to help people succeed and love of culture led me to a career in advertising. Personal interests include traveling, cool hunting, street art, global cultures, exotic food, blogs, contemporary art and ethnic relations. My favorite magazines are Esquire, GQ and Complex. Musical interests include Kanye West, John Legend, Lupe Fiasco, James Brown and Jack Johnson. I love karaoke, and belting out "random song requests" at parties. I am currently searching for an account planning internship. I want to use my knowledge, passion, instinct and personality to bring value to consumers, your agency and your clients. If you are looking for an account planning intern, I would love to chat and share what I can do for your agency.

Ryan Drumwright’s Groups:

American Marketing Association - V.P. of Programs

•    Executive Suite
•    Next Gen Market Research (NGMR) The fastest growing Consumer Insights group
•    LinktoCharlotte
•    Pharmaceutical Discussion Group
•    Market Research Global Alliance (MRGA)
•    American Advertising Federation (AAF)
•    Food Lovers
•    Creating Results from Cultural Diversity
•    Success Networking
•    YouIntern.com
•    Mac Users
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Ad 2 National
•    Marketing Communication
•    Pharma Marketing and Advertising Group (PMAG)
•    Social Media Marketing
•    Green
•    PR Professionals
•    MUBAC - Mac Users Business and Creative Group
•    Country Branding
•    Experiential Marketing
•    Consumer Insights Interest Group
•    Charlotte Marketing Group
•    Tweeters
•    Miami Ad School
•    Brazen Careerist
•    Meet the Marketing Team
•    Charlotte Regional Business Group
•    Marketing & Communication Network
•    AMERICAN ASSOCIATION OF ADVERTISING AGENCIES Group
•    Climate Change - I care!
•    OUTSIDE OF THE BOX THINKERS
•    Advertising Women of New York (AWNY)
•    Creative Intensive Network - For All Advertising Creatives
•    Social Media Club
•    Future Trends
•    Planning for Good
•    Internet World - Future of Social Media
•    Marketing with Meaning
•    Ethical Selling and Marketing
•    The ADVERTISING Club (New York)
•    The Linking Onion
•    Internships and Interns
•    CLIO Awards

Ryan Drumwright’s Honors:

2009 Outstanding Junior in Mass Communication Award
President's List (2005-2008)
Chief Student Marshall (2008-present)
LIFE Scholarship (2005-present)

Ryan Drumwright’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch