LinkedInRyan Billings

Ryan Billings

Director, Social Strategy at AstraZeneca

Location
Greater Philadelphia Area
Industry
Pharmaceuticals
Previous
  1. Merck,
  2. The Mann Center for the Performing Arts,
  3. Independence Blue Cross
Education
  1. Northeastern University
Recommendations4 people have recommended Ryan
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500+connections
Northeastern University

Northeastern University

Marketing

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Background

Summary

- Well-rounded, award-winning Internet communications professional with an array of experience and expertise in email and online marketing, social media, graphic design, project management, and writing.

- Social media marketing experience in healthcare/pharmaceutical, medical publishing, performing arts (classical and rock), and education industries.

- Corporate social networking experience with/knowledge of Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Doximity, Sermo, WEGO Health, blogging tools, mobile apps, consumer review websites
- Advanced proficiency in Microsoft Office Suite; Adobe Creative Suite; HTML, CSS, SharePoint, various email marketing software including Silverpop and Patron Mail; Tessitura ticketing system; Fluent in both Mac and PC operating systems
- Quick learner, creative, and outgoing
- Excellent written and verbal communication skills
- Positive attitude, team player, and strong work ethic

Experience

Director, Social Strategy

AstraZeneca
– Present (4 months)Greater Philadelphia Area

- Proactively develop AstraZeneca's social media competencies, including establishing standards of excellence, knowledge sharing, and hands-on education
- Lead the formation of AstraZeneca's approach to social media planning, execution, management and engagement
- Maintain subject matter expertise rooted in best practices and demonstrating new, innovative thinking
- Translate local and regional brand needs into sound recommendations for social media channel, content, campaign, outreach and engagement strategies, plans, and tactical execution to improve AstraZeneca's connection to consumers
- Develop social media strategic plans for key brands, therapeutic areas, and top global markets at immersive and consultative levels

Associate Director, Social Media Strategy

Merck
(7 months)Greater Philadelphia Area

- Created strategic social media marketing plans for drug brands and key therapeutic areas
- Served as Merck’s Social Media Council Chair and social media marketing evangelist
- Created global marketing and social media roadmaps and benchmarks
- Complied with internal and external legal regulations pertaining to social media & the pharmaceutical/healthcare industries

Manager, Social Media – The Merck Manuals

Merck
(2 years 2 months)Greater Philadelphia Area

- Developed and executed social media strategy for The Merck Manuals
- Created and maintained online community spaces to engage with physicians, medical students, veterinarians, pet owners, and patients
- Gained 90,000+ Facebook/Twitter followers in one year
- Launched first ever externally-facing blog sites at Merck
- Increased web visits to merckmanuals.com via referring links from social media initiatives
- Created strategic marketing plans, wrote copy, designed images, and established user guidelines for all social media pages
- Managed department budget and oversaw new vendor contracts and licensing projects

Digital Marketing Manager

The Mann Center for the Performing Arts
(1 year 7 months)Greater Philadelphia Area

- Managed and oversaw all social media, email, and web marketing efforts; updated and maintained manncenter.org via Drupal content management system
- Researched trends in the online and traditional marketing realms; integrated emerging technologies into the Mann’s overall presence
- Analyzed reporting of online marketing campaigns, highlighting open and click-through rates, traffic, and revenue generated; regularly updated CEO and upper management on performance
- Monitored the marketing campaigns and efforts of other cultural institutions and relevant for-profit businesses
- Recommended and implemented online fundraising ideas to Development department in order to increase donations and membership
- Collaborated with numerous external vendors, agencies, stakeholders, and advertisers

Internet Communications Coordinator

Independence Blue Cross
(2 years 1 month)Greater Philadelphia Area

- Managed creation and delivery of all electronic communications to brokers, account executives, consultants, groups, Individual HMO members, and prospects
- Analyzed email marketing reports, interpreted data, and gave suggestions to upper management for improved campaign performance
- Achieved and maintained above‐average open and click‐through rates in healthcare sector
- Contributed to cross‐functional teams, such as social media workgroup, and met with various departments outside of marketing communications
- Planned and developed marketing administration intranet site
- Managed multiple projects simultaneously and met strict deadlines

Email Marketing Associate

Internet Strategy Group
(1 year 2 months)Baltimore, Maryland Area

- Maintained email marketing campaigns and production calendars for multiple clients including
YMCA of Central Maryland, Walden University, Sylvan Learning, and Schulerhilfe
- Managed external company newsletter and corporate blog, informing employees and
stakeholders of trends and news in social media, online marketing, and advertising
- Served as member of social networking/user-generated content team; helped establish social
media presence for clients such as Veterans of Foreign Wars
- Gathered, analyzed, and interpreted data from email marketing reports and web analytics

Art Intern

Philadelphia Magazine
(6 months)Greater Philadelphia Area

- Contributed to layout and design; provided photographs for various magazine issues
- Communicated with media relations personnel, artists, illustrators, and photographers
- Supported art directors, editors, advertising sales representatives, and production staff

Recruitment Assistant

Messiah College Philadelphia Campus
(6 months)Greater Philadelphia Area

- Developed advertisements/promotional materials, both print and electronic
- Assistant admissions staff with event planning and office management
- Redesigned and managed program blog

Graphic Design Intern

Internet Strategy Group
(3 months)Baltimore, Maryland Area

- Designed items for client websites and print collateral
- Gained exposure to account management, social media, and corporate communications

Honors & Awards

Social Media Leadership Award Winner

Social Media Leadership Awards

Winner in Entrepreneurship category for utilizing social media in an out of the box way to solve a business need.

Finalist in Advertising, Media, Voices of the Future, and Entrepreneurship categories for my work on Merck's first external blogs, Merck Manual Med Student Stories and Merck Vet Manual Student Stories.

Ragan's PR Daily Social Media Award Winner - Healthcare Category

Ragan's PR Daily

Winner in Ragan’s PR Daily Social Media Awards for Best Use of Social Media in Healthcare for Merck Manual Med Student Stories and Merck Vet Manual Student Stories.

http://www.prdaily.com/awards/specialedition/254.aspx

Skills

  • Online Marketing
  • Graphic Design
  • Social Media
  • Email Marketing
  • Photoshop
  • Social Media Marketing
  • Facebook
  • Social Networking
  • Online Advertising
  • Advertising
  • Blogging
  • Digital Marketing
  • Integrated Marketing
  • Marketing
  • Marketing Communications

Education

Northeastern University

Master of Business Administration (MBA), Marketing
 (expected)

Drexel University

Master of Science, Publication Management

Final GPA: 3.95

Activities and Societies: Young to Publishing - Philadelphia chapter, Association of American Publishers

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