Robin Whitson

Current

Men's, SeniorLife, Worklife Volunteer at Community Bible Church
Independent Consultant at UnTangled Web

Education

Southern Methodist University - Cox School of Business
Vanderbilt University
Fort Worth Country Day School

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Connections

78 connections

Industry

Marketing and Advertising

Robin Whitson’s Summary

You will find that it is my unique ability to identify key sales and marketing opportunities and capitalize on them that has ensured my success. Couple that with my business acumen and you will see I have "it" and would love to use my energy, enthusiasm, creativity, technology experience, exceptional management skills, and financial background to work for you.

Strategic.Input.Ideation.Relator.Adapability

I enjoy working with small and medium size businesses on their marketing efforts and business plans. One of my areas of expertise is the design and implementations of web sites and e-marketing efforts including e-commerce and CRM implementations.

For over two decades, I helped manufacturers sell package goods and beverages to consumers through various retail sales channels including grocery, convenience stores, discount and drug stores. I grew brands and market share regionally for national companies like Kraft General Foods, American Home Products, Mars, Tyson, Johnson & Johnson, Kodak, and Carnation.

My experience in the food brokerage business offered me the opportunity to work closely with product managers and advertising agencies like Grey and Saatchi & Saatchi. I spearheaded the initial sales and marketing efforts including test markets for brands like Crystal Light, Kool-Aid box drinks, Ranch Style Bean line extensions, Contadina Fresh Pasta, and Pedigree dry dog food. I have been successful in developing strategic, results-oriented marketing brand strategies as well as local and regional campaigns for consumer products.

After the sale of my family-owned business, I became a Registered Investment Advisor and wealth manager working with affluent business people. Recently, I married and moved to San Antonio. Finding it difficult to provide my Dallas/Fort Worth clients with the level of service they deserved, I sold my practice to my partner and am currently a consultant.

Robin Whitson’s Specialties:

Strategic Planning and Marketing, Non-Profits, Web Marketing, Internet, Consumer Products Marketing, Food and Beverages, Financial Products

Robin Whitson’s Experience

Men's, SeniorLife, Worklife Volunteer

Community Bible Church

(Non-Profit; Religious Institutions industry)

2009 — Present (less than a year)

Working to Reach, Teach and Help Others in Jesus's Name!!!

I coordinate all e-marketing and web pages for these ministries. We are currently working on bringing Career Transition Workshop to CBC beginning October 1st. See cbcworklife.com for details.
Independent Consultant

UnTangled Web

(Internet industry)

2007 — Present (2 years )

Consultant to a variety of small businesses on their marketing and information technology needs and issues.

I specialize in the coordination and development of websites, brand and marketing development, the development and implementation of business plans, and in marketing strategies for startup businesses.

I am currently working on the design and upgrade of an online CRM and business development system for auto dealers.

Recent projects include:

• Optimization and implementation of several B-to-B websites for a major corporation.
• Coordination and development of a social networking site.
• Development of B-to-B website for capacity builder for non-profits.
• Implementation of financial systems, hardware and software for a startup liquor distributor.
• Development and implementation of business plan and marketing strategies for startup liquor distributor.

Robin Whitson’s Education

Southern Methodist University - Cox School of Business

BBA/MBA , Finance/Marketing/Computer Science , 1976 — 1981

Activities and Societies:

Sigma Alpha Epsilon
Vanderbilt University

1974 — 1975
Fort Worth Country Day School

Additional Information

Robin Whitson’s Interests:

sales and marketing, computers and the internet, international travel, gourmet cooking and wine

Robin Whitson’s Groups:

Fort Worth Sister Cities. International Member at large and member of Toluca, Reggio Emilia, Bandung, Budapest, and Nagaoka city committees. Delegate to Nagoka, Japan, Reggio Emilia, Italy, Toluca, Mexico, Budapest, Hungary and Bandung, Indonesia. City host to various delegations.

Metropolitan YMCA, Fort Worth, Texas. Former member of Board of Directors and Finance Committee. Served on Camp Carter Capital Campaign Steering Committee

Camp Carter YMCA, Fort Worth, Texas. Former member of Board of Directors, Executive Committee and Marketing Committee Chairman.

Lena Pope Home, Fort Worth, Texas. Former member of Board of Directors. Served as Child Care Committee Chairman and member of Executive Committee. Served also as chair of Personnel and on Long Range Planning, Finance, and Development committees.

Mayfest, Fort Worth, Texas. Various volunteer positions with Mayfest including Food and Beverage Chairman, Finance Subcommittee, and Food & Beverage Committee Member.