Rick van Dijk

Current

Senior Marketeer at FNV Bouw
MD at Limited Bookings

Past

Marketing & Brand positioning at SB Events
Consultant Foundation Skateland at Foundation Skateland
Senior Marketeer at BijBanen.nl - LSG Groep

Marketing youth brands: GOGO & X-travel. Main challenge; create a clear differentiation. at Sundio Group
Marketing Manager at Zenith - De Steeg B.V.
Brand Management at Foot Locker Europe
Brand Management at Foot Locker Europe
Brand Management at Foot Locker Europe
Brand Management at Foot Locker Europe
Sales Executive at TravelStart Nordic
Professional Skater at ASA Entertainment
Boarding School at De Hoogt

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9 more...

Education

Nima B
MBO Plus Abstede
De Breul - Havo

De Hoogt - Boarding School Maarn

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1 more...

Recommended

14 people have recommended Rick

Connections

485 connections

Industry

Marketing and Advertising

Websites

Rick van Dijk’s Summary

I started my first 5 years of career by executing events for ASA Entertainment.

[ASA Entertainment controls all production, distribution, sponsor integration, branding and features for more than 100 nationally televised programs each year. The global television coverage reaches 1.2 billion homes in 180 countries.]

Following this great events rollercoaster, I gained more Corporate Brand building experience working for Foot Locker Europe. Where I worked on various brands and large events (3x MTV Award shows, NBA Games, brand events and more). I lived through 3 different managements, changing from European Management to American management.

In 2006 ASA Entertainment requested me to produce the 2006 Dance Valley LG Action Sports World Tour event. After the 2006 LG Action Sports event I repositioned Hollands largest night club. Bringing it from 3000 visitors to 14000 visitors per weekend.

In 2007 the Sundio Group asked me to continue to build the vacation brand GOGO and to differentiate the new brand X-Travel from GOGO. X-Travel was repositioned as B-brand and GOGO as A-brand. GOGO grew by 33% and X-travel by 100%. The X-Travel viral was viewed over 2 million times.

In 2008 I moved to BijBanen.nl to set up the marketing department (4 specialist) and created the first cross media campaign. BijBanen.nl grew from 90.000 users to 125.000 user per month. BijBanen.nl grew from 33.000 registered profiles to 50.000 profiles.

I recently left BijBanen.nl to set up an Extreme Sports Tour in 2009 called Riders and Punks. I receive support from 2x World Champion Sven Boekhorst and the only FMX pro rider in the Netherland Norman Verbeek,

Our tour will visit high traffic events and be aired on various tv channels.

Are you responsible for a brand and want to give your brand more edge? Are you responsible for an event (tradeshow, music event, etc) and want spectaculair content and free TV exposure for your event?
Please do call me for a meeting.
+31 627 555 555

Rick van Dijk’s Specialties:

I am a brand builder pursang with punctual execution of all plans.. I think: guerilla marketing, TVcampaigns, media budgets, brand linkage with artists and athletes and much more like SEO, SEA, Landing Pages and Press Releases.

Rick van Dijk’s Experience

Senior Marketeer

FNV Bouw

(Non-Profit; Non-Profit Organization Management industry)

2009 — Present (less than a year)
MD

Limited Bookings

(Marketing and Advertising industry)

January 2004 — Present (5 years 7 months)

LTD is a professional full service agency specialized in event activation across Europe with a specialisation in Extreme Sports.

We control all production, distribution, sponsor integration, branding and features for our televised programs. Our broadcast partner includes: NFtv. Our television coverage reaches 250.000, 16 to 28 year olds in The Netherlands.

Other specialisms include:
* Providing top pros for corporate and consumer events.
* Creating sponsored teams for corporate clients.
* Placing athletes into commercial, television and film projects.
* Managing endorsement and corporate relationships on behalf of the pros.

LTD represents and works with:
Sven Boekhorst (Triple Worldchampion Extreme Rollerblade)
Norman Veerbeek (1st dutch FMX athlete to land the backflip with his motorbike)

We are currently looking for hightraffic venue's, media partnerships and sponsors. Please do contact me at Rick@LimitedBookings.com / +31 6 27 555 555
Marketing & Brand positioning

SB Events

(Sports industry)

September 2007 — September 2008 (1 year 1 month)

SB Events is the agency behind 2 time Rollerblade World Champion Sven Boekhorst.

Within SB Events the main focus lays on the event Mind the Gap and the marketing of professional athlete Sven Boekhorst.
Consultant Foundation Skateland

Foundation Skateland

(Sports industry)

January 2007 — September 2008 (1 year 9 months)

As consultant I'm liased to the Skateland foundation. The Skateland foundation promotes active roll sports like inlineskating & skateboarding amongst youth (10 to 20 year olds) in The Netherlands since 1995.

9 years ago Skateland realised it's second skatepark in a 2800 square meter old factory in Rotterdam South. The monumental building is property of the foundation and is yearly visited by over 20.000 skaters.

Further the foundation realises projects in the Netherlands like; Skateland on Tour, Schoolskaten, Mind the Gap (with 2 time world champion Sven Boekhorst), Street Masters and many more projects.
Senior Marketeer

BijBanen.nl - LSG Groep

(Staffing and Recruiting industry)

February 2008 — September 2008 (8 months)

Responsible for Marketing and all marketing BtoC (13 tot 28 year olds) and BtoB for BijBanen.nl

- Adwords campaigns (over 100 k/year)
- Continious SEO BijBanen.nl
- Classic media campaigns
(TV, radio, outdoor, print)
- 2.0 media campaigns
(Banner, virals, advertorials, newsletters, linkbuilding)
- twice a year a huge market research project; "Bijbanen Monitor"
- PR campaigns
(surrounding Bijbanen Monitor and other relevant items)

Key accomplisments:
- database growth from 33.000 profiles to 50.000 profiles
- growth user group from 75.000/month to 125.000/month
- brand awareness growth among target group from 38% to 46%
(researched by external party Floor jongerencommunicatie)
Marketing youth brands: GOGO & X-travel. Main challenge; create a clear differentiation.

Sundio Group

(Leisure, Travel & Tourism industry)

June 2007 — February 2008 (9 months)

GOGO positioning: A brand
Marketing 2008 (75% of bookings placed Dec-Feb)
* Media/Advertising agencies
- TMF year deal; concept development, cromo, billboarding, chunks, spot, spot creation, new summer format & events
- SLAM!FM year deal; spot, non spot & events
- Hyves, Partypeeps2000, Be16, Be18 (Ilse Media), Ted, affiliates
* Website (direct seller) & Brochure (150.0000) creation
* Set up 2008 partnership Hi (Netherlands largest gsm provider) & Dance4Life
* Partner management – America Today & Hollywood Music Hall

X-travel positioning: Price driven
Marketing 2008 (75% of bookings placed Dec-Feb)
* Media/Advertising agencies
- Viral campaign (broken the 2.000.000 youtube viewers mark!!!! becoming one of the most succesfull commercial virals in dutch history)
____received the Brons Esprix Award____
- NF TV; Spot & Non Spot
- TENQ; Spot & Non Spot
- Partyflock, affiliates
* Website & Brochure (150.0000)
* Partnership management - O’neill
Marketing Manager

Zenith - De Steeg B.V.

(Privately Held; 51-200 employees; Entertainment industry)

August 2006 — June 2007 (11 months)

2006 – 2007 Venray, The Netherlands
Zenith – Greatest Club BeNeLux (interim) Marketing Manager
(Zenith is BeNeLux largest nightlife centre)
• Successfully re-positioned the Zenith brand
• Creation Marketing Plan 2006 & 2007
o Media/Advertising agencies
o Wild Postering (19 different campaigns)
o Media partnerships (Slam!FM, Radio 538, Decibel, TMF, Caz! radio)
o Achieved partnership with Veolia transport (South Netherlands largest public transporter)
 Resulting in free Narrow Casting in all Limburgs public transport
o Ongoing radio campaign, every 2 weeks a new spot (Slam!FM)
o Next level Narrow Casting
o Loyalty program (growth from 3000 to over 6000 participants)
• Raised customers per Saturday level from 1400 to 5000 peaking to 7000
Brand Management

Foot Locker Europe

(Public Company; 10,001 or more employees; Retail industry)

August 2005 — July 2006 (1 year)

Foot Locker Europe B.V. Brand Concepts
• Creation and execution Pan European Marketing Plan
Project owner of:
o Instore TV / Narrow Casting re-launch
o Internet rebuild and re-launch
o Instore Catalogues build and launch
o Gift Cards re-launch
o Sneaker Finder re-launch
o On site activation projects
 Sponsoring Sneakerz party, Mysteryland etc
• Development, management and realisation special projects:
o Pan European Sneaker Customisation tour (2006) twice
 Amsterdam, Barcelona, Berlin, Milan, Paris
o Narrowcasting new system pan European roll out
o Direct (e) Mail Pan European
o Loyalty Program (2006)
• Budget management
Brand Management

Foot Locker Europe

(Public Company; 10,001 or more employees; Leisure, Travel & Tourism industry)

August 2003 — August 2005 (2 years 1 month)

2003 - 2005 Vianen, The Netherlands
Foot Locker Europe B.V. Brand Coordinator
• Creation and execution Pan European Marketing Plan
• Creation and execution Corporate & Co-Op Campaigns
• Analyses and integration Foot Locker European market research
• Foot Locker Europe online strategy and implementation
• Foot Locker Europe Narrow Casting Strategy and execution (in store TV 500 outlets) (2000 – 2006)

•Development, management and realisation special projects:
- MTV Europe Music Awards Edinburgh (2003), Rome (2004), NBA Europe Game Paris & Barcelona (2002), Foot Locker Unlocked Amsterdam, Copenhagen & Berlin (2004)
- Pan European Sneaker Customisation tour (2005)
-- Amsterdam, Barcelona, Berlin, Milan, Paris
-- MMS/SMS / Narrow Casting (2005)
___ First Pan European retailer to combine MMS with Narrowcasting (in store TV)
-- Direct (e) Mail (European)
-- Loyalty Program (2006)
• Budget management
Brand Management

Foot Locker Europe

(Public Company; 10,001 or more employees; Retail industry)

August 2002 — August 2003 (1 year 1 month)

2002 - 2003 Vianen, The Netherlands
Foot Locker Europe B.V. E-Brand Coordinator
• Creation and execution FLE.com marketing plan
• Creation and launch FLE.com
• Positioning FLE.com in each European market
• Activation MTV Europe Music Awards Barcelona Sponsorship
• Budget management FLE.com marketing
Brand Management

Foot Locker Europe

(Public Company; 10,001 or more employees; Retail industry)

August 2000 — August 2002 (2 years 1 month)

2000 – 2002 Vianen, The Netherlands
Foot Locker Europe B.V. New Media Manager
• Online Marketing strategies.
• All store (400 plus) TV system music and advertisement content management
• Budget management New Media activities.
Sales Executive

TravelStart Nordic

(Public Company; 11-50 employees; Leisure, Travel & Tourism industry)

September 1999 — June 2000 (10 months)

1999 - 2000 Helsingborg, Sweden
TravelStart Nordic Sales Executive
• Partnership development (Best Western, Bookings.com, Kimom.com, Motorola)
• Development new concepts, internal, better client customer service
• Positioning the new email news letter, travelmanager.net, in the market
• All Direct Marketing activities
• Market Research
Professional Skater

ASA Entertainment

(Sports industry)

August 1996 — December 1999 (3 years 5 months)

Los Angeles, California, US
AGGRESSIVE SKATERS ASSOCIATION
• Professional Skater / Athlete
• Created and launched the European Amateur contest circuit (20 events across Europe)
• Developed partnerships
• European PR
• Athlete Management 1999 Red Hot Chili Peppers and Silverchair Carlsberg Probably tour (Tony Hawk, Dennis Mc Coy and 4 more athletes)
• Production staff (Los Angeles) and leading event site staff for the ASA 1999 World Aggressive skate Championships in Forth Myers, Florida (4 day event with over 40,000 spectator per day)
• Monitoring and evaluating the Inline Skate retail, wholesale and production market
• Creation and set up of the I.M.L. (a specialist e-mail mailing list, exclusive for the Inline Skate Industry)
Boarding School

De Hoogt

(Leisure, Travel & Tourism industry)

1991 — 1993 (2 years)

Rick van Dijk’s Education

Nima B

Nima B , Nima B , 2007 — 2007
MBO Plus Abstede

Marketing & Management 1996 — 1998

Activities and Societies:

3 year education route shortened to 1.5 year:
Nima A, Nemas, International Business, Wholesale
De Breul - Havo

Havo , 1990 — 1996
De Hoogt - Boarding School Maarn

1991 — 1993

Activities and Societies:

Boarding School