Ruy Carneiro

Current

• Director at WA Consulting (Sole Proprietorship)

Past

• Teacher at I-Group
• Consultant at Independent Web Consultant
• Marketing and Sales Manager at IBOPE

• Accont Manager at Novell
• Account Manager at Platinum Technology
• Account Manager at Sybase
• Account Manager at Informix
• Account Representative at IBM
• SW Support at IBM
• System Analyst at Banco Itau

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7 more...

Education

• ESPM - Escola Superior de Propaganda e Marketing
• Fundação Getulio Vargas
• PUC Campinas

Recommended

13 people have recommended Ruy

Connections

500+ connections

Industry

Internet

Ruy Carneiro’s Summary

Ruy Carneiro’s Specialties:

Web Analytics, Marketing and Sales.
Expertise in Online Business, Web Analytics Metrics, Web Project Planning, Internet Audience Measurement, Internet Market Research, Market Inteligence, Advertising, Direct Marketing and Technology.
IT Background.

Ruy Carneiro’s Experience

• Director

  WA Consulting (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

  June 2008 — Present (1 year 2 months)

  Web Analytics Consulting Company
  o Planning
  o Implementation
  o Information Analysis
  o Tests & Research (Usability & VOC)
  o Training

• Teacher

  I-Group

  (Internet industry)

  June 2005 — January 2009 (3 years 8 months)

  - Teacher in the course "e-MBA - Planejamento, Gestão e Marketing Digital" (www.i-group.com.br/MBA)
  - Organization, sales, teacher and coordination of InCompany courses.
  - New courses development as a teacher - Google Analytics,Web Metrics and Web Research
  - Organization, Sales and Coordination

• Consultant

  Independent Web Consultant

  (Public Company; Myself Only; Internet industry)

  April 2004 — June 2008 (4 years 3 months)

  Digital Marketing Consulting
  o Consulting
  • Digital Marketing Report
  – Web Analytics in Brazil ( Mkt Intelligence Report) - Client – IBOPE
  - Web Market in Latin America (Mkt Intelligence Report) - Client - Microsoft
  • Digital Project Consulting
  • Web Marketing Projects
  • Web Metrics Analysis.
  o Sales planning and Commercial Representative
  Clients – I-Group, Realmedia Latin America, EyeBlaster, Ebit and Certifica (Chile).

• Marketing and Sales Manager

  IBOPE

  (Privately Held; 11-50 employees; Market Research industry)

  July 2000 — September 2003 (3 years 3 months)

  Worked at IBOPE NetRatings, internet audience measurement service in partnership with Nielsen NetRatings.
  Worked in a startup, Ibope eRatings.com, in Brazil, I manage the marketing and sales for Brazil and Argentina, developing the marketing and sales strategic planning, representing the company in events, as a speaker or in interviews with press (TV, Magazines and News), assuring to get the monthly quota and the annual quota, closing deals with strategic customers and positioning the company as a market standard and leader in Latin America in Internet audience measurement.

• Accont Manager

  Novell

  (Public Company; 51-200 employees; Information Technology and Services industry)

  November 1999 — June 2000 (8 months)

• Account Manager

  Platinum Technology

  (Public Company; 51-200 employees; Information Technology and Services industry)

  June 1998 — October 1999 (1 year 5 months)

• Account Manager

  Sybase

  (Public Company; 51-200 employees; Information Technology and Services industry)

  June 1997 — April 1998 (11 months)

• Account Manager

  Informix

  (Public Company; 11-50 employees; Information Technology and Services industry)

  January 1996 — March 1997 (1 year 3 months)

• Account Representative

  IBM

  (Public Company; 1001-5000 employees; Information Technology and Services industry)

  March 1993 — October 1995 (2 years 8 months)

• SW Support

  IBM

  (Public Company; 1001-5000 employees; Information Technology and Services industry)

  October 1986 — March 1993 (6 years 6 months)

• System Analyst

  Banco Itau

  (Privately Held; 10,001 or more employees; Banking industry)

  April 1985 — October 1986 (1 year 7 months)