Ruth Grossinger

Current

• Community Manager at GamesThatGive, Inc.
• Community Manager at Greater Good Science Center

Past

• Acquisition Marketing Associate at PlayFirst, Inc.
• Community Manager at Meez.com/Donnerwood Media
• New Media Outreach Coordinator at Invisible Idea

• Marketing Coordinator at CNET Networks
• Customer Service Manager at Adteractive, Inc.
• Teacher at Children's Center of Weston, New York Kids Club, Beth El Nursery School

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Education

• Bates College

Recommended

7 people have recommended Ruth

Connections

167 connections

Industry

Online Media

Ruth Grossinger’s Experience

• Community Manager

  GamesThatGive, Inc.

  (Non-Profit; Computer Games industry)

  October 2009 — Present (2 months)

  Recently brought on part-time to manage Facebook and Twitter content. GamesThatGive is a video game company that offers free to play video games and donates 70% of its ad revenue to charity.
  • I've been able to grow their Twitter following from 326-394 in only 15 days
  • I also ran a campaign involving UNICEF, “Play a game for 35 min. and save 1 child from Polio” and I was able to get Alyssa Milano (the actress popularly known from Who’s the Boss?) to Retweet my post from @gamesthatgive. I worked a little magic there.

• Community Manager

  Greater Good Science Center

  (Online Media industry)

  May 2008 — Present (1 year 7 months)

  Ongoing volunteer work.
  
  • Provide insights and brand strategy for the halffull parenting blog, authored by Christine Carter, PhD. http://greatergood.berkeley.edu/half_full/
  • Event marketing for Christine Carter’s parenting classes and Greater Good Science Center speaking events.
  • Target relevant audiences on the web for word of mouth marketing such as bloggers, social communities, and networks.
  • Project manage the evangelist community: scheduling and communicating launch plans for viral activities

• Acquisition Marketing Associate

  PlayFirst, Inc.

  (Privately Held; Computer Games industry)

  August 2008 — August 2009 (1 year 1 month)

  • Project managed content via our marketing calendar: organized vehicles for communicating our video game product launches and brand messages and email segments.
  • Wrote copy and edited marketing materials: emails to affiliates and consumers, content on website, viral activities, banners, promotions.
  • Coordinated all deliverable assets for promotions and emails.
  • Analyzed metrics from search, promotions, social media, and email campaigns.
  • Managed Affiliates. Also grew internal affiliates by 100 +.
  • SEM: designed landing pages to increase conversion, suggested keyword expansion, wrote ad text, managed an agency, daily monitoring of campaigns.
  • Increased average monthly email revenue by $10,000. Doubled SEM revenue from a negative ROI account in October to earning on average $21,000 each month from March-June. Developed unique selling proposition for PlayPass™ subscription program. Co-created landing pages for our products with the purpose of having a deeper user experience (ex. http://www.playfirst.com/dream-chronicles/).

• Community Manager

  Meez.com/Donnerwood Media

  (Online Media industry)

  July 2008 — July 2008 (1 month)

  Contract role
  
  • Provided insights for developing an evangelist program for the teen urban game community at Meez.com.
  • Developed and maintained partnerships with external forum administrators and engaged in community forums to create buzz around the Meez brand.
  • Involved in content management of the avatar and gaming community: engaged with consumers in Meez forums, and chose user-generated videos to appear on the website.

• New Media Outreach Coordinator

  Invisible Idea

  (Online Media industry)

  April 2008 — June 2008 (3 months)

  Contract role.
  
  • Provided insights and managed Facebook, MySpace, and other social network profiles to advertise our client's podcast: InvestTalk.
  • Developed plan to outreach to those social networks to build communities and target demographically relevant blogs for PR.
  • Maintained relationships with key blog influencers such as Nate Whitehill at www.natewhitehill.com.

• Marketing Coordinator

  CNET Networks

  (Public Company; CNET; Online Media industry)

  January 2008 — March 2008 (3 months)

  Contract role.
  
  • Gathered research on sponsored industry events and general market trends.
  • Project managed collateral development.
  • Updated content on internal website.
  • Managed $1 million budget for our annual global sales and marketing conference that took place in Feb.‘08.
  • Project managed vendors and event logistics for the annual global sales and marketing conference.

• Customer Service Manager

  Adteractive, Inc.

  (Marketing and Advertising industry)

  2006 — 2007 (1 year )

  • Addressed incoming phone calls and emails from customers and account managers at our partner sites.
  • Handled escalated customer cases through Better Business Bureau and our legal department.
  • Client relationship management with Account Managers at Advertising companies dealing with fraud complaints.
  • Involved in projects designed to improve our Customer Service Department: updating the Customer Service Manual; implementing processes to follow when handling phone calls, emails, escalated cases, and account manager correspondence; and researching and gathering data on our competitors.

• Teacher

  Children's Center of Weston, New York Kids Club, Beth El Nursery School

  (Education Management industry)

  September 2002 — September 2006 (4 years 1 month)

  Designed and implemented daily classroom activities for children ages 2.5-4 that involved song and dance and yoga/movement circles. I also supervised indoor and outdoor play.