Ruth Calhoun

Current

Strategic Media Manager at Trulia

Past

Ad Trafficker at Trulia
Data Entry Supervisor at All Media Guide, acquired by Macrovision

Education

Marymount Manhattan College

Recommended

3 people have recommended Ruth

Connections

384 connections

Industry

Online Media

Websites

Ruth Calhoun’s Summary

Professionally dedicated to supporting the expanse of online media, particularly free informative content. I work with alacrity, efficiency, integrity and transparency. I currently manage a lean, mean ad operations team in New York and San Francisco for Trulia.com and the Trulia Ad Network.

Trulia.com is the winner of the 2009 Webby Award for real estate! Trulia is revolutionizing the online home search experience by enabling buyers and sellers with comprehensive data and connecting them to local real estate experts. The fastest-growing real estate site in the U.S. with over 5 million unique monthly visitors. Recognized as a NextNet 25 tech innovator by Business 2.0, named Best of the Web, Real Estate by BusinessWeek and winner of a 2008 People's Voice Webby Award. The Trulia Ad Network is largest real estate vertical ad network with 9 million monthly uniques (comScore March 2009) across publishers like ApartmentFinder.com, HomeThinking.com, Homes.com, HomesAndLand.com, HotPads.com, NewHomeGuide.com, Oodle.com, RealEstate.com, RealtyBid.com, Rentals.com, etc.

Ruth Calhoun’s Experience

Strategic Media Manager

Trulia

(Privately Held; Internet industry)

January 2009 — Present (7 months)

Manage small ad operations team responsible for implementing all listings, banners, emails, sponsorships, agent products, unique integrations, etc. on Trulia.com and the Trulia Ad Network. Optimize and report on all CPM, CPC and flat rate campaigns using AdSense, DoubleClick DART for Publishers (DFP), Omniture, StrongMail and other systems.

Cultivate external relationships with advertisers (brands, agencies, real estate industry companies and professionals) to discuss targeting capabilities, user demographics, impressions, clicks, success metrics. Support strategic partnerships by providing media buyers/planners with creative asset specifications, media kits, digestible answers to complex questions.

Support network publisher partners (30+ sites) by maintaining premium CPM guidelines and increasing STR. Collaborate internally with sales, engineering and business development teams to realize revenue opportunities. Regularly analyze and improve CRM data integrity in SAAS system, Salesforce.com. Proactively support 10+ online media salespeople in New York, Minneapolis, Los Angeles and San Francisco.
Ad Trafficker

Trulia

(Privately Held; Internet industry)

April 2008 — December 2008 (9 months)

Implement, monitor and optimize online display campaigns primarily using DoubleClick DART for Publishers (DFP). Troubleshoot third party rich media ads, edit minor JavaScript/HTML code, create DFP and Excel reports. Maintain Salesforce CPM data to ensure accuracy of client information for sales and finance teams. Support account executives with proposal generation, creative product packaging, up-sell opportunities and smart account management.
Data Entry Supervisor

All Media Guide, acquired by Macrovision

(Public Company; MVSN; Computer Software industry)

June 2005 — March 2008 (2 years 10 months)

Accelerated through the ranks from Operator to Team Leader to Supervisor. Organized music, movie and game metadata harvesting operations (content acquisition, data formalization and intengrity, product images, sound samples, archive processes). Leveraged resources to support internal editorial, administrative and client service groups. Managed user comments from allmusic.com, allmovie.com, allgame.com. Wrote and updated official department documents. Trained and scheduled employees, conducted feedback, composed performance reviews. Assisted with hiring, policy execution.

Chaired employee activity committee with large annual budget. Produced creative weekly and monthly social events. Organized corporate philanthropic and volunteer efforts. Fostered colleague camaraderie, community citizenship.

Designed and maintained employee intranet to showcase press releases, industry news, local events, HR information, employee photo directory.

Ruth Calhoun’s Education

Marymount Manhattan College

B.A. , English (Writing) , 2001 — 2005

Dean's list (2002, 2003, 2004, 2005). Aileen Mehle Award for Outstanding Woman Writer (2004, 2005). Gold Key for Writing (Commencement 2005).

Activities and Societies:

Marymount Literary Society (Co-founder & Vice President). Marymount Monitor (News Editor & Staff Writer). Sigma Tau Delta International English Honor Society (Member).

Additional Information

Ruth Calhoun’s Websites:

Ruth Calhoun’s Interests:

Real estate, online advertising, web user experiences, Flash, JavaScript, HTML, media planning and buying, descriptive and relational data, copyright protection, content management technology, data collection and processing techniques, venture capitalism, start-ups, acquisitions, product management, product development, the digital home, web 2.0, Silicon Alley, strategies to keep free websites free.