Ruth Calhoun

Current

Ad Trafficker at Trulia

Past

Data Entry Supervisor at All Media Guide, acquired by Macrovision

Education

Marymount Manhattan College

Recommended

3 people have recommended Ruth

Connections

243 connections

Industry

Online Media

Websites

Ruth Calhoun’s Summary

About me: Professionally dedicated to supporting the expanse of online media, particularly free informative content. I work with alacrity, efficiency, integrity and transparency.

About Trulia.com: Revolutionizing the online home search process by enabling buyers with comprehensive information and connecting them to local real estate experts - all through an enjoyable user interface. Fastest-growing real estate site in the U.S. (per ComScore) with 6.6 million monthly visits. Recognized as a NextNet 25 tech innovator by Business 2.0, named Best of the Web, Real Estate by BusinessWeek and winner of a 2008 People's Voice Webby Award!

Ruth Calhoun’s Experience

Ad Trafficker

Trulia

(Privately Held; 11-50 employees; Internet industry)

March 2008 — Present (8 months)

Ensure full delivery of Trulia.com and Trulia Ad Network (TAN) banner campaigns utilizing DoubleClick DART for Publishers. Refine, test, implement and monitor all advertisements for agencies/brands or agents/brokers. Troubleshoot with third party ad servers, finesse mass uploads and edit JavaScript/HTML code.

Create DFP or Excel reports to document campaign activity and illustrate metrics to account contacts. Communicate with advertisers regarding geo-targeting, user demographics, impressions, clicks, etc. Support strategic partnerships by providing media buyers/planners with image specifications, media kits, and digestible answers to complex questions.

Develop and maintain both external and internal relationships. Collaborate with account executives to recommend optimization techniques and budget expansion opportunities. Regularly analyze and improve CRM data integrity in Salesforce.
Data Entry Supervisor

All Media Guide, acquired by Macrovision

(Public Company; 501-1000 employees; MVSN; Consumer Electronics industry)

June 2005 — March 2008 (2 years 10 months)

Organized metadata harvesting operations (content acquisition, product registration, data entry, scans, samples, archive procedures and data integrity initiatives). Leveraged resources to support processing, editorial, administrative and client service groups. Trained and scheduled employees; conducted daily feedback and composed quarterly performance reviews. Wrote and updated official department documents. Assisted with hiring, business planning, policy execution, etc.

Chair of employee activity committee. Managed large annual budget to produce creative weekly snacks and monthly social events. Fostered colleague camaraderie and citizenship. Organized philanthropic and volunteer efforts.

Creator of employee intranet. Designed and maintained intranet, which showcased press releases, industry news, local events, HR information and an employee photo directory.

August 2007-March 2008: Supervisor
September 2006 - August 2007: Team Lead
June 2005 - September 2006: Operator

Ruth Calhoun’s Education

Marymount Manhattan College

B.A., English (Writing), 2001 — 2005

Dean's list (2002, 2003, 2004, 2005). Aileen Mehle Award for Outstanding Woman Writer (2004, 2005). Gold Key for Writing (Commencement 2005).

Activities and Societies:

Marymount Literary Society (Co-founder & Vice President). Marymount Monitor (News Editor & Staff Writer). Sigma Tau Delta International English Honor Society (Member).

Additional Information

Ruth Calhoun’s Websites:

Ruth Calhoun’s Interests:

Real estate, online advertising, web user experiences, Flash, JavaScript, HTML, media planning and buying, descriptive and relational data, copyright protection, content management technology, data collection and processing techniques, venture capitalism, start-ups, acquisitions, product management, product development, the digital home, web 2.0, Silicon Alley, strategies to keep free websites free.