Rutger Beckers

Current

• Digital Media consultant at Mind Your Own Business

Past

• Manager Internet & Mobile at VRT
• Digital media advisor at VRT
• Marketing responsible at VRT

• Marketing & PR Manager at ING Belgium

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Education

• Project Management Institute
• Hogeschool Antwerpen

Recommended

2 people have recommended Rutger

Connections

500+ connections

Industry

Online Media

Rutger Beckers’s Summary

Having studied in Antwerp, Belgium, Rutger Beckers holds a Bachelor Degree in Business Management. He joined VRT, the public Flemish broadcast company, in 2000 as marketing responsible for their Radio departement. Prior to that he was Marketing and PR Manager for the ING-banking group.

In 2002 he took on a new challenge as New Media Advisor for VRT Radio. In this role he was responsible for strategic planning and setting out a new media policy.

As a certified Project Management Professional from Project Management Institute (pmi.org), he was also program and project manager for key new media projects and products. He was the man behind VRT's well-known and popular internet radio player and podcast experiments.

In 2007 he became the overall Manager Internet & Mobile for the public broadcasting company. A role in which he was responsible for a web portfolio that in total reaches about 300.000 unique visitors a day.

Since 2008 he operates as a free lance consultant, aiding companies with incorporating digital media in their core business or marketing strategy. Customers include SBS Belgium (VT4, VIJFtv) and Aristo Music.

Feel free to contact Rutger Beckers if you need:
- strategic advice
- a report or presentation about an industry and/or trends
- a business case study and/or a business plan

Rutger Beckers’s Specialties:

marketing, media, digital media, advertising, project management, advice, consultancy, mobile, iphone, IDTV, online, web, social media, Facebook, Twitter

Rutger Beckers’s Experience

• Digital Media consultant

  Mind Your Own Business

  (Online Media industry)

  June 2008 — Present (1 year 2 months)

  Strategic consulting for digital presence and digital brand development, digital channels traffic growth, advertising and other revenue streams. Comprehensive knowledge of the tools, techniques and technologies used in the creation of digital media.

• Manager Internet & Mobile

  VRT

  (Public Company; Broadcast Media industry)

  June 2007 — June 2008 (1 year 1 month)

  Manager of VRT internet and mobile portfolio that reached about 250.000 unique visitors a day - at the time.

• Digital media advisor

  VRT

  (Public Company; 1001-5000 employees; Broadcast Media industry)

  2002 — June 2007 (5 years)

  Strategic consulting for online presence and brand development of the VRT media (at first for the radio channels and later also for the tv stations) web site traffic growth, web site UI and advertising revenue.

• Marketing responsible

  VRT

  (Public Company; Broadcast Media industry)

  1999 — 2001 (2 years)

  Responsible for advertising budgets and media planning of VRT Radio. Coördinating above and below the line initiatives, and branding: Radio 1, Radio 2, Studio Brussel, Radio Donna, Klara and Sporza.

• Marketing & PR Manager

  ING Belgium

  (Public Company; 10,001 or more employees; Banking industry)

  1997 — 1999 (2 years)

  Responsible for a team of 11 marketeers and PR colleagues.

Rutger Beckers’s Education

• Project Management Institute

  Project Management Professional (PMP) , 2004 — 2005

• Hogeschool Antwerpen

  Bachelor , Business management , 1992 — 1995

  Activities and Societies:

  Praeses of the Potatores student association in his graduate year

Additional Information

Rutger Beckers’s Interests:

project management, broadcasting, digital media