Barry Schwartz

Barry Schwartz

President of RustyBrick, Inc. and Owner, RustyBrick, Inc.

Greater New York City Area

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Barry Schwartz's Overview


500+ connections


Barry Schwartz's Summary

* Editor of Search Engine Roundtable (
* News Editor at Search Engine Land (
* Former News Editor at Search Engine Watch (
* Speaker at Search Engine Strategies & WebmasterWorld Pub Conferences
* Hosts "The Pulse" radio show at WebmasterRadio.FM
* Search Engine Marketing Professional Organization’s Education Committee (
* Search Engine Watch Forums Moderator (
* Cre8asite Forum Moderator (
* Member of SEMPO (, SEO Consultants ( and various Internet marketing organizations
* Quotes Extensively in the book "Building Your Business with Google For Dummies"
* Featured in SitePoint’s “The Search Engine Marketing Kit”
* Appeared as a guest numerous times on WebmasterRadio.FM and SEO Radio


search engine marketing, search engine optimization, usability enthusiast, and business development, custom web software, web design, web development, seo, sem, ppc, iphone, social media,

Barry Schwartz's Experience

News Editor

Search Engine Land

Privately Held; 11-50 employees; Information Technology and Services industry

December 2006Present (7 years 10 months)

The new site, Search Engine Land, Danny Sullivan, Chris Sherman, other others and Third Door Media is running after leaving Search Engine Watch.

Executive Editor

Search Engine Roundtable

Privately Held; 11-50 employees; Information Technology and Services industry

December 2003Present (10 years 10 months)

The mission of this site is to provide a single source for the reader to visit to locate the most interesting threads covered at the SEM forums. This will help you save valuable time clicking through the forum threads to find the true gems. In addition, most people are only active in one or two forums - this will allow for comparative advantage to take place between the major forums.

President - Web Development

RustyBrick, Inc.

Privately Held; 11-50 employees; Computer Software industry

January 1994Present (20 years 9 months) Suffern, New York

RustyBrick is a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick's Web services include; Web page design, Web development, logo design, e-commerce, search engine optimization and search engine placement, various Web seminars, and more Web technologies.

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.

Strategic Consulting, including business plan & sales strategy development.

Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.

News Editor

Search Engine Watch

Privately Held; 11-50 employees; Information Technology and Services industry

February 2006December 2006 (11 months)

Old news editor of Search Engine Watch, until I left with Danny Sullivan and Chris Sherman to start a new search site named Search Engine Land.

Barry Schwartz's Languages

  • English

  • Hebrew

Barry Schwartz's Skills & Expertise

  1. SEM
  2. SEO
  3. Blogging
  4. Web Analytics
  5. Social Promotion
  6. Web Development
  7. Mobile Applications
  8. Mobile Strategy
  9. iPhone development
  10. Android
  11. iPhone
  12. Apps
  13. Mobile Marketing
  14. Mobile Advertising
  15. Mobile Search
  16. Local Search
  17. Organic Search
  18. Search Advertising
  19. Sponsored Search
  20. Mobile Internet
  21. Mobile Services
  22. Online News
  23. PPC
  24. iOS development
  25. Online Marketing
  26. Google Adwords
  27. E-commerce
  28. Keyword Research
  29. Web Marketing
  30. Social Media
  31. Search
  32. Web Project Management
  33. Web 2.0
  34. Content Marketing
  35. SEO copywriting
  36. Google Analytics
  37. Mobile Communications
  38. Affiliate Marketing
  39. Link Building
  40. Content Strategy
  41. SMO
  42. Online Reputation Management
  43. Usability
  44. Landing Page Optimization
  45. WordPress

View All (45) Skills View Fewer Skills

Barry Schwartz's Education

Baruch College, City University of New York (CUNY)

Marketing Research, Statistics, Marketing, Economics, International Marketing, Business Law


Activities and Societies: Summa Cum Laude, Beta Gamma Sigma, Golden Key International Honor Society

Barry Schwartz's Additional Information


basketball, technology, gadgets, internet, search,

Groups and Associations:
Honors and Awards:

Summa Cum Laude

My Wikipedia entry is at

Contact Barry for:

  • consulting offers
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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