Experienced Marketer with Expertise in E-Commerce, Product Marketing, Brand and Segment Management
Austin, Texas Area
- Past
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- Senior Product Marketing Manager at SolarWinds
- Senior Marketing Manager, Subscription Marketing at Hoovers Inc.
- Senior Product Marketing Manager at Hoover's Inc
- Marketing Manager, Pricing and Segmentation at Hoover's Inc
- Brand / Business Manager, SMB OEM Software at Dell
- Pricing Manager, Global Consumer and SMB Marketing at Dell Inc
- Senior Marketing Analyst at Sabre Holdings
- Education
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- The University of Texas at Austin - The Red McCombs School of Business
- The University of Texas at Austin
- Recommended
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12 people have recommended Russ - Connections
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441
connections
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- Websites
Russ Somers’s Summary
Experienced senior marketing professional with demonstrated leadership in product marketing, brand and segment management across technology and information companies. P&L responsibility to $300MM, budget management to $12MM, McCombs MBA.
Blog at http://eggheadmarketing.wordpress.com/, on Twitter as @rsomers.
Russ Somers’s Specialties:
Expert in positioning, pricing, promotions, e-commerce, strategic planning, business case development, market and competitive analysis.
Russ Somers’s Experience
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Senior Product Marketing Manager
SolarWinds
(Privately Held; Computer Software industry)
January 2009 — June 2009 (6 months)
• Planned and managed product launches for enterprise software including positioning, launch strategy, pricing, promotional plans, SEO-friendly Web content, sales and partner training and Operations readiness
• Collaborated on process to enable a two-person Product Marketing team to manage 20+ launches per quarter -
Senior Marketing Manager, Subscription Marketing
Hoovers Inc.
(Public Company; DNB; Information Services industry)
April 2008 — December 2008 (9 months)
• Led five direct reports in managing online marketing programs for segments including Enterprise, SMB, SOHO, Channel Sales and other segments to exceed $100MM goal for customer acquisition and retention
• Shortened Direct Marketing cycle time from days to hours, eliminated data corruption and enabled targeted messaging on a variety of segmentation criteria by restructuring program and vendor relationship -
Senior Product Marketing Manager
Hoover's Inc
(Internet industry)
December 2006 — April 2008 (1 year 5 months)
• Led seven direct reports in managing product marketing as well as pricing, promotions, marketing communications, PR and analyst relations and event marketing
• Consolidated online and offline Marketing functions into a 24-person shared services organization and managed a $12MM budget during a time of leadership transition
• Doubled rate of new customer acquisition with targeted e-commerce SMB product. Drove initiative from ideation and business case development through launch
• Helped lead entry into social media including user-generated content and Twitter presence -
Marketing Manager, Pricing and Segmentation
Hoover's Inc
(Internet industry)
January 2006 — December 2006 (1 year)
• Drove pricing, segmentation and analytics initiatives as leader of two-person team
• Delivered $1.8MM annualized incremental revenue per quarter with pricing initiatives -
Brand / Business Manager, SMB OEM Software
Dell
(Public Company; DELL; Information Technology and Services industry)
July 2005 — January 2006 (7 months)
• Managed $300MM in annual SMB software sales across five lines of business
• Created online and offline demand generation programs using print, Web, direct mail, email and newsletters -
Pricing Manager, Global Consumer and SMB Marketing
Dell Inc
(Public Company; DELL; Information Technology and Services industry)
July 2004 — July 2005 (1 year 1 month)
• Optimized operating income for Inspiron notebooks with analytically-driven pricing and promotional strategies
• Broadened focus of competitive reporting to include distributor, VAR and other channels -
Senior Marketing Analyst
Sabre Holdings
(Privately Held; Information Technology and Services industry)
July 2002 — June 2004 (2 years)
• Senior analyst for deals and customized marketing agreements up to $30MM
• Led 32-person global sales team in transition to Siebel CRM and Target Account Selling
• Forecast and administered $11M sales plan and $1.5B revenue plan
Russ Somers’s Education
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The University of Texas at Austin - The Red McCombs School of Business
MBA , Marketing , 2000 — 2002
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The University of Texas at Austin
BA , Sociology , September 1992 — May 1995
Russ Somers’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
