
Experienced Sales Leader, Coach & Mentor
Raleigh-Durham, North Carolina Area

Experienced Sales Leader, Coach & Mentor
Raleigh-Durham, North Carolina Area
Russ Lombardo is an expert in Sales Management, Business Development and Customer Relationship Management (CRM). His background in sales management and sales process engineering with both large and small companies uniquely qualifies him to lead a sales organization and to assist anyone involved in sales to improve their selling skills, develop sales processes and use CRM technology to help them sell. Russ has extensive experience in the high-tech industry holding a variety of sales, marketing and technical positions. He’s worked for major vendors including GoldMine, SalesLogix and Bowe Bell+Howell, as a sales executive where he built and managed successful sales organizations. He has helped many companies design and implement their Sales and CRM processes using the latest technologies and methodologies.
Specializing in sales leadership, sales effectiveness, skills improvement, business development, CRM (Customer Relationship Management), customer retention strategies and sales process development. Experienced trainer, writer and speaker.
(Privately Held; Machinery industry)
June 2008 — Present (1 year 2 months)
Manage the North American Software Sales team responsible for revenue attainment of software, professional services and maintenance. Support the team of account executives who market the full h/w and s/w product suites by providing them with sales and technical resources to work with customers, develop needs assessments, perform demos and presentations, write proposals, create solution descriptions and manage the software components of the sales cycle. Developed and implemented a sales opportunity process which defines the flow of and responsibilities for sophisticated and complex sales throughout the entire software selling procedure up to product implementation. Make full use of the CRM system in place (Salesforce.com) to measure sales activities, develop regular forecasts and provide top opportunity reports and analytics for managing the business. Improve group’s interdepartmental communications, resource allocation and prioritization, training opportunities, territory management and planning, and best practices. Meet and work with major customers on developing relationships and solution selling opportunities.