LinkedInRuss Goerlitz

Russ Goerlitz

Retail Operations / Management Executive

Greater Chicago Area
  1. Ames Taping Tools
  1. New Wings, Inc. D/B/A Woodstock Sign-A-Rama,
  2. True Value Company,
  3. Ace Hardware
  1. Columbia College
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Ames Taping Tools

Ames Taping Tools

General Merchandise Manager

– Present

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Results-driven Retail Operations Leader with a distinguished career building organizations, developing teams and significantly improving operational performance. Highly skilled in managing the efforts and activities of people, capital, and resources to reduce costs, improve productivity, and enhance operating efficiencies. Proven ability in planning, developing, and implementing multi-audience strategies and programs to support company objectives and business growth. Exceptional leadership abilities with the capacity to build, train and mentor highly-productive operational teams.

Experiencing and adapting to the everyday changes in the retail environment.

Specialties: Business analysis, growth planning, operations consulting, strategic planning, project management, marketing management, people development, leadership. Strong knowledge of the retail arena.


General Merchandise Manager

Ames Taping Tools
– Present (3 years 4 months)Highland Park, IL

Develop and drive retail strategy for 56 locations to maximize profitability and performance. Manage relationships with vendors to build pipeline of opportunities for sales and margin growth. Partner with Regional Vice Presidents to meet regional and individual business unit goals and profitability.


New Wings, Inc. D/B/A Woodstock Sign-A-Rama
(1 year 2 months)

Own and operate a full service Sign-A-Rama franchise supplying custom signs to suit every need. Ranging from window signs and vehicle wraps to building and yard signs.

Sales Operations Manager

True Value Company
(1 year 7 months)

Oversee the strategic direction, marketing operations and merchandise selection for the Maintenance, Repair, and Operations arm of True Value Company. This includes True Value's Commercial Sales Network and InduServe programs. Also manage a support staff of four individuals charged with maintaining and growing wholesale sales to the members of these programs.

Specialty Business Manager

Ace Hardware
(1 year 11 months)

Oversee the Ace Commercial & Industrial program and the Ace Rental Place Program. Managed internal staff of five including two administrative and three managers. Charged with leading development of initiatives for retail implementation.

Retail Development Manager

Ace Hardware
(10 years 3 months)

Worked with independent hardware retailers on growing their business. Prepared comprehensive business/growth plans for retailers interested in proactively growing their market share. Also worked on new store development involving everything from site selection through grand opening.


Independent Coursework

  • Lead First, Leadership Development
  • Advanced Negotiaion Skills, Lake Forest Graduate School of Management

Volunteer Experience & Causes

Board of Education Member

Woodstock Community Unit School District 200
– Present (6 years 4 months)Education

Policy governance for 6000 student, 12 school district.

Vice President, Board of Education

Woodstock Community Unit School District 200
(1 year 1 month)Education

Working with the exceptional staff to help ensure that every student on Woodstock CUSD 200 gets the quality education they deserve.

Secretary, Board of Education

Woodstock Community Unit School District 200, Woodstock IL
– Present (6 months)Education

Working with the exceptional staff to help ensure that every student on Woodstock CUSD 200 gets the quality education they deserve.

Opportunities Russ is looking for:

  • Joining a nonprofit board

Causes Russ cares about:

  • Education

Organizations Russ supports:

  • District 200 Education Foundation


  • Strategic Planning
  • Leadership
  • Project Management
  • People Development
  • Business Analysis
  • Marketing Management
  • Management Consulting
  • Retail
  • Merchandising
  • Inventory Management
  • Sales Management
  • Vendor Management
  • Customer Service...
  • Store Management
  • Sales Operations
  • Profit
  • P&L Management
  • Customer Satisfaction
  • Inventory Control
  • Team Building
  • Pricing
  • Forecasting
  • Sales
  • Operations Management
  • Management
  • Business Development
  • Project Planning
  • CRM
  • Purchasing
  • Program Management
  • Cross-functional Team...
  • Competitive Analysis
  • Budgets
  • Strategy
  • Account Management
  • Key Account Management
  • New Business Development
  • Advertising
  • Negotiation
  • Market Planning
  • Product Marketing
  • Contract Negotiation
  • Business Planning
  • Direct Sales
  • B2B
  • See 30+  See less


Columbia College

BA, Business Administration & Marketing

Lead project manager for the "Why McHenry County" project in conjunction with the McHenry County Economic Development Commission.

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