LinkedInRuss Glaser

Russ Glaser

Director of Experience Design at Welltok, Inc.

Greater Seattle Area
Health, Wellness and Fitness
  1. Welltok, Inc.
  1. Microsoft/Xbox One,
  2. Amazon,
  3. Atomshockwave
  1. San Francisco State University
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Welltok, Inc.

Welltok, Inc.

Director of Experince Design

– Present

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Senior Design Director & UI/UX professional with a proven track record helping drive world-class product releases for technology startups, as well as industry-leading players such as Microsoft and Passionate about marrying an entrepreneurial, content & design-driven work style with rigorous attention to underlying business objectives.

Areas of expertise include:
• Content and Experience Design
• User Interface Design & Information Architecture
• User Experience (incl. Interactive, video, websites, social media)
• Creative Direction / Art Direction / Ideation Leadership
• Creative Team Recruitment, Mentoring & Supervision
• New Product Development, Testing & Launch
• Branding, Marketing & Social Media Integration / Consistency
• Multi-Million-Dollar Project Management & Budgeting Responsibility

Product portfolio to date spans a diverse range of products and industry niches including: Mobile Devices (Tablets, Smart Phones); Computer Hardware, Peripherals & Gaming Consoles; Consumer Products & Consumer Electronics; Ecommerce & Digital Media; Educational & Instructional Design; Television/Infomercials; and Online Retail.


Director of Experince Design

Welltok, Inc.
– Present (2 months)Seattle,WA

I start my new adventure on Oct 6- I will keep you posted

Senior Experience/Design Project Manager

Microsoft/Xbox One
(1 year 5 months)Redmond, WA

A proud member of the Xbox One Ship team, my role involves driving the experience content/design and delivery of key features for Xbox One, working creatively and collaboratively with the UX/UI design team as well as multiple technical and business groups.

Currently I am in charge of defining and producing content and shaping experiences for new and existing Xbox One customers.
My projects include:
• The next generation of the digital out of box experience(DOOBE) for global markets
• New customer orientation, content, UX flow and producing the "getting the most out of Xbox One" area
• Getting customers to join Xbox Live Gold membership and stay engaged with the service

Creative Director

(1 year 7 months)Greater Seattle Area

Assembled and managed a creative team of 25+ focused on the concept creation, design, and production of next-generation digital products for Amazon. Assisted the UX and Visual Teams in developing all needed flows, wireframes, motion and production assets.

Director/Strategic Solutions

Microsoft/Xbox Advertising Group
(4 months)Redmond, Wa

Drive the creative and technical creation of multi-million dollar, high end advertising campaigns, on the Xbox Live Service. Managing the development of the content and experiences while overseeing a studio team of designers and developers to deliver award winning experiences on the Xbox console and other platforms

Director of Design

Microsoft/Xbox/Fuse Design Studio
(1 year 8 months)Greater Seattle Area

Managed a 20+ member team in the Design Studio, responsible for creating daily content and experiences and projects on the Xbox 360 Dashboard, and Xbox Live Mobile. Content and Experiences are developed as trans-media campaigns designed to deliver and exceed performance targets. Programs under my creative leadership and management generated $10+ million in additional revenue for the company.

Executive Producer

Microsoft/Xbox Live- Team Reno
(1 year 3 months)

Founding member of the XboxLive Apps team. Drove design and production of the new Facebook social app into the Xbox 360 system. Developed the new feature as part of the Reno team, which also shipped and Twitter on Xbox Live. Partnered with the Facebook team to define the new Xbox360 experience, coordinating all related efforts among the Reno Dev, Test and Design team.

Group Design Manager- Sparks Incubation Team

(1 year 5 months)

Partnered on building the core principles, content plans, experiences and product foundation for the Kinect family of products, plus a number of other next-generation "stealth" product incubation efforts. Formed a small, nimble team of designers, producers, and developers tasked with exploring new content , software and hardware concepts, building prototypes, and creating business plans for monetizing the new technologies.

Group Design Manager/Zune

(1 year 6 months)Redmond,WA

Led the UI design and launch of software/hardware for the Zune audio player, including Zune and Xbox Special Edition Products. Managed a core team of Interaction Program Managers and Artists. Formed a new business group, the Specials Production Group, to conceive and ship seasonal editions of Zune and Xbox products. Held responsibility for product development with yearly budgets of $200M. Worked on a cross-functional basis with the company's Industrial Design, Marketing, and Manufacturing groups.

Group UI Design Manager

(3 years 1 month)Greater Seattle Area

Managed a team of 35+ internal and external UI designers, artists and vendors in the conception and shipment of Xbox 360, an international game console and live service. Oversaw a $2.5M+ yearly budget. Led the product's packaging, software UI, web design, industrial design and localization components. Guided the ongoing creative, strategic and product development elements for all software UI design related to the entire Xbox 360 production line.

Lead UI Program Manager-Xbox Live/

Microsoft/Xbox Live
(1 year 4 months)Greater Seattle Area

Managed a team of 20+ in the development and shipment of the online user experience for the Emmy-awarded Xbox Live gaming service. Live is an international broadband gaming service launched in North America, Europe and Asia. Worked with 15 Live enabled titles (e.g. Unreal Championship, Halo, NFL 2K3) to integrate the online UI experience. Managed the launch of, an international website, in 9 separate languages.

Director of Production

(1 year)

Managed the production team in shipping 50+ games and activities for this premiere destination and entertainment brand. Led content development and groups responsible for developing, designing, and launching extensive amounts of interactive content -- with the teams (internal and 3rd party) comprised of artists, game designers, producers, and programmers. Projects were developed utilizing C++, Java, Java Script, JSP, HTML, XML, Flash and Shockwave. Scope of authority included both creative oversight of all product development efforts, as well as ownership of budgeting and schedule management.

Director of Web Development
(1 year)

Gazoontite’s website offered deep content linked to an e-commerce store of 1000+ products. Managed a blended team of both internal staff and 3rd party vendors spanning a wide range of creative and technical disciplines. These teams developed the content & experiences and maintained all web-based articles, interactive tools, and web stations, as well as all video projects and infomercials. Projects were tracked and managed with MS Project, Excel and Visio.

Executive Producer

Ninth House
(11 months)San Francisco Bay Area

Executive Producer for this broadband interactive learning network. Hired a 30+ member team of producers, programmers and artists that developed all programs for the company. Drove the concept and content development and managed a $12M annual budget allocated to produce all needed programs, which contained interactive video, games, activities and user assessments.

Creative Director

Glaser Media Group
(15 years 1 month)San Francisco Bay Area

Served as creative director for this boutique design firm, managing a variety of teams, both creative and technical, in the concept, content, design and production of hundreds of interactive products: games, websites and video across multiple industries. Consistently delivered compelling projects on time and on budget to clients such as: Microsoft, Adobe, America Online, Smithsonian, Phillips Interactive and Harper Collins.


  • User Interface Design
  • Information Architecture
  • Experience Design
  • Creative Direction
  • Team Management
  • User Experience
  • Xbox
  • Mobile
  • Console
  • Publishing
  • User Interface
  • Prototyping
  • User-centered Design
  • Interaction Design
  • Scrum
  • Agile
  • Xbox 360
  • Social Networking
  • Graphics
  • Web Development
  • Multimedia
  • Product Management
  • Web Design
  • Agile Project Management
  • Content Management
  • Concept Development
  • Software Project...
  • Interactive Media
  • Prototype
  • Agile Methodologies
  • Mobile Devices
  • Integrated Marketing
  • Game Design
  • Social Games
  • Online Gaming
  • Video Games
  • User Experience Design
  • Information Design
  • Wireframes
  • Mobile Applications
  • Game Development
  • Flash
  • See 27+  See less

Honors & Awards

Design Patent

US Patent Office

4 patents issued for UI/UX aspects of the Xbox Live Sevice
Design patents for Xbox 360

Design Patent

US Patent Office

14 Design Patents- UI Design for propritary Hardware/Software Xbox 360/Live

Design Patent

US Patent Office

1 Design Patent for Kinect Senor System

Additional Honors & Awards

Technical Emmy, mutiple design and engineering patents


Image for a portion of a display screen

United States D566125
Issued December 19, 2005

GUI design corresponding to ribbon design in Xbox platform


Graphical user interface for a display screen

United States D558219
Issued July 13, 2006

A design for a static graphical user interface that is used for illustrating progress and/or relative location of media playback.


Image for a portion of a display screen

United States D566125
Issued December 19, 2005

GUI design corresponding to ribbon design in Xbox platform


Adaptable transparancy

United States 8584028
Issued October 31, 2006

Attempting to navigate through options in a media player can be confusing in that users do not know how far into the menu thy have gone. As well, user customized backgrounds can wash out standard colors for menus. The invention is a system of altering the visibility of a background image behind a menu of options so that the user can determine their depth and location in the series of menus and sub-menus.


Animated progress meter for a display screen

United States D557272
Issued July 13, 2006

A design for an animated progress meter for a display screen.


User interface for a portion of a display screen

United States D562833
Issued December 19, 2005

The graphical user interface design corresponding to a gamercard display screen design for the Xbox platform.



San Francisco State University

BA, Broadcast Communication Arts

Graduated Magna Cum Laude

Activities and Societies: Part Time Faculty and Technical Assistant

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