Global Chairman at Mobile Marketing Association
London, United Kingdom
- Current
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- Global Chairman at Mobile Marketing Association
- Managing Director, Europe at AdMob
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Russell Buckley’s Summary
The short version is that I started the incredibly successful, AdMob, the mobile advertising network, in Europe as its Managing Director here, as well as being a widely read mobile industry blogger at MobHappy. I'm also the Global Chairman of the Mobile Marketing Association, as well as the EMEA Board of Directors.
Here's a slightly longer version, if you're still with me.....
I started AdMob in Europe (I was actually the first employee in the world), which is really going from strength to strength. Currently, we've served over 27 billion ads in our first 24 months and advertisers have over 2.5 Billion pages available per month in 160 countries [NB this goes out of date so quickly, but it's accurate as of May 2008]. So if you're interested in a highly effective mobile marketing channel OR if you have a mobile-optimised website or wapsite, read on.
AdMob is an advertising network that serves ads on our partners' websites when they are viewed with a mobile phone. We run text-based, pay-per-click ads and our advertisers have found that it's incredibly effective. A trial campaign is only $50, so there's really no risk in giving it a go.
If you have a mobile website, join our network and start generating revenues. It's free to join and we don't require any long term commitments, so you don't have anything to lose by giving it a try.
MobHappy
MobHappy is a pretty high profile and influential blog that I write with Carlo Longino. Our focus is on mobile technology, so if that's an interest, head on over and check us out. Also look out for the Carnival of the Mobilists, which I founded.
What else? Well, one of my most high profile roles was Marketing Director of ZagMe, a start-up specialising in location based marketing, back in 2000. We recruited 85,000 users and ran 1,500 campaigns, so wrote the book on location based marketing. Well, the free white paper anyway, which I will happily send you if you ask me for a copy.
