Russell Ackner

Current

Principal | Partner at Ackner Marketing Group, LLC.

Past

VP, General Manager at The Inside Store
VP E-Commerce & Creative at Decorative Product Source, Inc.
Director of Marketing at 4SURE.com - An Office Depot Company

Product Manager at Grolier Interactive

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Recommended

14 people have recommended Russell

Connections

146 connections

Industry

Marketing and Advertising

Websites

www.ackner.com

Russell Ackner’s Summary

A versatile skill set and real-world experience have contributed to a track record of success and achievement. An e-commerce/marketing veteran and professional, Mr. Ackner has worked with/for companies ranging in size from start-ups to F500. Results oriented with an excellent track record as an individual contributor and leader.

Russell Ackner’s Specialties:

Russell Ackner’s Experience

Principal | Partner

Ackner Marketing Group, LLC.

(Marketing and Advertising industry)

November 2005 — Present (3 years)

AMG develops strategic Marketing and PR plans using the Internet as a primary sales channel. Our work includes Website design, successful platform & vendor integrations, order management & fulfillment systems, SEM, SEO and cost-effective, results oriented direct marketing. Our clients include specialty boutiques, start-ups, multi-million dollar nationwide businesses and even well known celebrities. Each one treated with a hands-on, in the trenches approach to their individual success.
VP, General Manager

The Inside Store

(Privately Held; 11-50 employees; Internet industry)

March 2007 — August 2008 (1 year 6 months)
VP E-Commerce & Creative

Decorative Product Source, Inc.

(Privately Held; 51-200 employees; Retail industry)

July 2003 — March 2007 (3 years 9 months)

Positioned company as a market innovator leading to a position on 2006 Internet Retailer Top 500 list (#180). Consolidated disparate brands (9) into 3 main properties resulting in immediate traffic increase and reduction in marketing spend. Developed a marketing plan with company principals which currently supports 40% year over year sales growth at a profit. Increased online conversion rates utilizing industry best practices & expert understanding of UI design & usability. Lead the implementation of new search technology (Endeca) & web analytics programs (OMNITURE). Prepared metrics & presentations for exploratory investor funding.
Director of Marketing

4SURE.com - An Office Depot Company

(Public Company; 10,001 or more employees; ODP; Consumer Electronics industry)

September 1999 — July 2003 (3 years 11 months)

Lead a progressive Marketing department focused on increasing sales and conversion through a multi-channel customer approach. Developed www.techdepot.com and a companion B2B full color catalog for business prospects and customers. Maintained all advertising and marketing relations with parent company and outside vendors.
Increased sales through the channels by over 50% by coordinating efforts within the Sales and Marketing departments.
Product Manager

Grolier Interactive

(Public Company; 501-1000 employees; Internet industry)

June 1996 — September 1999 (3 years 4 months)

Product Manager for flagship multimedia CD-Rom and Internet products including the award-winning Grolier Multimedia Encyclopedia.