Russell Ackner

Innovative & Dynamic Senior Executive

Greater New York City Area

Current
  • Director of eCommerce at Adesso
  • Principal | Partner at Ackner Marketing Group, LLC.
Past
Connections
219 connections
Industry
Marketing and Advertising
Websites

Russell Ackner’s Summary

A versatile skill set and real-world experience have contributed to a track record of success and achievement. An e-commerce/marketing veteran and professional, Mr. Ackner has worked with/for companies ranging in size from start-ups to F500. Results oriented with an excellent track record as an individual contributor and leader.

Russell Ackner’s Specialties:

e-commerce | marketing & strategic business planning | branding & corporate identity | catalog design | website design & usability | HCI | department leadership & growth


Russell Ackner’s Experience

  • Director of eCommerce

    Adesso

    (Privately Held; Retail industry)

    April 2009Present (8 months)

  • Principal | Partner

    Ackner Marketing Group, LLC.

    (Marketing and Advertising industry)

    November 2005Present (4 years 1 month)

    AMG develops strategic Marketing and PR plans using the Internet as a primary sales channel. Our work includes Website design, successful platform & vendor integrations, order management & fulfillment systems, SEM, SEO and cost-effective, results oriented direct marketing. Our clients include specialty boutiques, start-ups, multi-million dollar nationwide businesses and even well known celebrities. Each one treated with a hands-on, in the trenches approach to their individual success.

  • President

    Home Perfect

    (Retail industry)

    November 2007March 2009 (1 year 5 months)

    Strategic and tactical leadership of Home Perfect - an e-commerce operation providing luxury home products to the consumer marketplace. Implemented cost effective sales and marketing strategies, efficient operations and a sound technology infrastructure.

  • VP, General Manager

    The Inside Store

    (Privately Held; 11-50 employees; Internet industry)

    March 2007August 2008 (1 year 6 months)

  • VP E-Commerce & Creative

    Decorative Product Source

    (Privately Held; Internet industry)

    July 2003March 2007 (3 years 9 months)

    Positioned company as a market innovator leading to a position on 2006 Internet Retailer Top 500 list (#180). Consolidated disparate brands (9) into 3 main properties resulting in immediate traffic increase and reduction in marketing spend. Developed a marketing plan with company principals which currently supports 40% year over year sales growth at a profit. Increased online conversion rates utilizing industry best practices & expert understanding of UI design & usability. Lead the implementation of new search technology (Endeca) & web analytics programs (OMNITURE). Prepared metrics & presentations for exploratory investor funding.

  • Director of Marketing

    4SURE.com - An Office Depot Company

    (Public Company; 10,001 or more employees; ODP; Consumer Electronics industry)

    September 1999July 2003 (3 years 11 months)

    Lead a progressive Marketing department focused on increasing sales and conversion through a multi-channel customer approach. Developed www.techdepot.com and a companion B2B full color catalog for business prospects and customers. Maintained all advertising and marketing relations with parent company and outside vendors.
    Increased sales through the channels by over 50% by coordinating efforts within the Sales and Marketing departments.

  • Product Manager

    Grolier Interactive

    (Public Company; 501-1000 employees; Internet industry)

    June 1996September 1999 (3 years 4 months)

    Product Manager for flagship multimedia CD-Rom and Internet products including the award-winning Grolier Multimedia Encyclopedia.


Additional Information

Russell Ackner’s Websites:

Russell Ackner’s Interests:

Mid-Century Design, Technology

Russell Ackner’s Groups:

Internet Marketing Association of Hawaii

  •    Executive Suite
  •    Shop.org - New York City Region
  •    Etail Careers.com
  •    Startups and Entrepreneurs Get Funded
  •    Green
  •    MarketingProfs
  •    NAPP - National Association of Photoshop Professionals
  •    Why Didn't I Think Of That!
  •    Graphic Design Professionals

Russell Ackner’s Honors:

Internet Advertising Awards Judge - Web Marketing Association


Russell Ackner’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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