Rupa Ranganathan

Current

Investor Relationships & Marketing at New Silk Route
Multicultural Strategist & Founder President at Executive Research Institute International LLC

Past

Ethnic Strategist and Senior Vice President at Strategic Research Institute
General Manager Marketing and PR at Apollo Hospitals, Chennai, India
Senior Account Management Positions at Leading Indian Advertising Agencies

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Education

University of Madras

Recommended

7 people have recommended Rupa

Connections

263 connections

Industry

Public Relations and Communications

Websites

Rupa Ranganathan’s Summary

Rupa Ranganathan is a Strategic Advisor who works with clients focusing on Multicultural and Healthcare business strategies. A Public Relations professional by training, she has provided executive intelligence through conferences and workshops for senior decision-makers during her long and successful tenure at Strategic Research Institute, a New York City based conference firm. Her specialty has been the emerging “Multicultural Economy” in the United States. Between 1998 and 2007, she has led the Multicultural practice for Strategic Research Institute as Ethnic Strategist. During this time, she has worked closely with thought-leaders, and highly specialized ethno-cultural marketing and communications gurus that have helped Fortune 1000 companies to unlock the growing influence of Hispanic, Asian-American, African-American, urban and other niche segments.

She has recently received a one year appointment as a Senior Scholar with the Jefferson Medical College to further the misison of their prestigious Department of Health Policy. On the international front, she was advisor to the Apollo Hospitals Group and the Confederation of Indian Industry’s 4th Annual Health Summit, in New Delhi, in November 2007.

She is also a professional moderator of focus groups and has worked with financial services, entertainment, healthcare and other groups wanting to engage the emerging South Asian consumers in the United States and Canada.

A Literacy Volunteer, in Morris county, New Jersey, she conducts a course at the local library, to help immigrants with their Citizenship test preparation and tutors adult immigrant students in the community.

Rupa is a life member of New York city based South Asian Journalists Association and an early supporter of South Asians in Media and Marketing Association- SAMMA. She is also on the executive advisory board of Raleigh-Durham based National Organization for Diversity in Sales and Marketing.

Rupa Ranganathan’s Specialties:

Multicultural PR/Research/Strategy and business to business intelligence
Healthcare communications and disease education
Executive conferences and group training
U.S. Citizenship test preparation and literacy training.

Rupa Ranganathan’s Experience

Investor Relationships & Marketing

New Silk Route

(Public Relations and Communications industry)

July 2008 — Present (1 year 5 months)

Joined the New Silk Route in July 2008. Handle Investor Relationships, Marketing, PR and Communications for a $1.4Bn fund focused on the Indian sub-continent, Middle East and other rapidly growing economies of Asia.
Multicultural Strategist & Founder President

Executive Research Institute International LLC

(Privately Held; 11-50 employees; Human Resources industry)

May 2007 — Present (2 years 7 months)

Rupa Ranganathan is a well-known multicultural strategist who has been at the forefront of the "US Multicultural Economy". Additionally, she has been deeply involved with healthcare and marketing practices throughout her career.

She founded Executive Research Institute International, a consulting practice in May 2007 to provide marketing/cultural consulting/resesarch/executive intelligence and PR services.

She began her career in advertising with JWT in India. She then spearheaded marketing and PR for Apollo Hospitals Group, in India, and was closely engaged with the launch of two major super specialty hospitals for the group.

Rupa is a Senior Scholar with Jefferson Medical College, PA, an early supporter of South Asians in Media and Marketing, and an Executive Advisor for the National Organization for Diversity in Sales and Marketing.
Ethnic Strategist and Senior Vice President

Strategic Research Institute

(Privately Held; 501-1000 employees; Events Services industry)

April 1998 — May 2007 (9 years 2 months)

Practice leader for ethnic and multicultural conferences since 1998 working closely with thought-leaders and brand teams engaged in multicultural market development in the United States. Produced over 65 conferences on the emerging multicultural markets covering the U.S. Hispanic, Asian-American, African-American, Women and other specialty markets. In addition to this area, she has also produced conferences on branding, marketing, e-marketing, viral marketing, disease management, international healthcare, cosmeceuticals and pharmaceuticals areas.

As a producer of executive conferences, she has been able to access hundreds of thousands of senior executives and glean important opportunities and challenges facing many categories and industries.
General Manager Marketing and PR

Apollo Hospitals, Chennai, India

(Public Company; 1001-5000 employees; Hospital & Health Care industry)

April 1993 — April 1996 (3 years 1 month)

-Oversaw the marketing and public relations strategy for Apollo Hospitals, Chennai, a super-speciality hospital, and a center of Excellence in India.
-Directed the marketing related efforts for the launch of a major Cancer Center equipped with bone marrow transplantation, stereotactic radiosurgery and cutting edge facilitites for cancer patients, in Chennai
- Actively worked with Finance and Senior Management to attract international equity investments in Indian hospitals
-Created the first website for the group, and a first for a major Indian hospital in 93
-Edited and directed a newsletter for physicians distributed to over 30,000 key stakeholders
-Ran continuing medical education programs (CME) working closely with the Director of Medical Education, a leading cardiologist based in Chennai
-Prolific contribution to editorial coverage for the group's expanding efforts in business, regional/vernacular/ news, health and various other media channels.
Senior Account Management Positions

Leading Indian Advertising Agencies

(Privately Held; 201-500 employees; Marketing and Advertising industry)

April 1980 — February 1992 (11 years 11 months)

Started out in WPP Group company JWT Madras, as a Management Trainee and then moved to Mumbai to work with leading Indian and multinational advertising firms including:

Frank Simoes Advertising, Colaba, Mumbai on brands like The Taj Group, The Times of India and Agfa photographic products.

Ulka Advertising, (Now FCB), between 1983 and 1987 working on brands like CEAT Tyres, Geoffrey Manners- ANACIN and Glaxo's Complan.

Between 1987 and 1991 worked with JWT's Contract Advertising in Mumbai, on brands like Glaxo's Farex weaning foods, Leela Kempinski hotels and Geoffrey Manners Forhans dental hygeine range. Then moved to Tara Sinha McCann Erickson briefly to work on Godrej Soaps and Blue Diamond Almond accounts.

Actively served The Advertising Club of Mumbai and published articles on marketing and advertising related topics in the Perspectives Section of the Independent, a Times of India Group publication.

Rupa Ranganathan’s Education

University of Madras

BA , Public Relations , 1975 — 1979

Activities and Societies:

Madras Voluntary Blood Bank

Additional Information

Rupa Ranganathan’s Websites:

Rupa Ranganathan’s Interests:

Multicultural Marketing, Public Relations, Segment Strategies, Hispanic, Asian-American, Black, Latino, Urban, Senior, GLBTQ, Demographics, Ethnic Media, Global Diversity, Ethnographic Research, Focus Groups, India advertising and marketing, Healthcare communications

Rupa Ranganathan’s Groups:

South Asian Journalists Association http://www.saja.org
South Asians in Media and Marketing http://www.samma.org
Literacy Volunteers of Morris County http://www.lva.org