Ruby Sinreich

Ruby Sinreich

Advocacy 2.0 for progressive organizations

Raleigh-Durham, North Carolina Area

Current
  • Director of New Media Strategy, HASTAC and the Digial Media & Learning Competition at Duke University
  • Founder & Editor at OrangePolitics
Past
  • Communications Co-Director at Fellowship of Reconciliation
  • Web Maven at Netcentric Campaigns
  • freelance blog maven at lotusmedia.org (Self-employed)
  • Online Organizing Manager at Planned Parenthood Federation of America
  • freelance consultant at lotusmedia.org (Self-employed)
  • Technology Projects Coordinator at N.C. Justice & Community Development Center
  • Program Director, Community Financial Counseling at The Women's Center
  • Ally/Americorps member at Public Allies North Carolina
  • Field trainer/Circuit rider at Southern Community Partners
Education
  • Duke University
  • University of North Carolina at Chapel Hill
Connections
208 connections
Industry
Non-Profit Organization Management
Websites

Ruby Sinreich’s Summary

I am the founder and editor of OrangePolitics.org, a progressive multi-author weblog with a vibrant community discussing local issues around my hometown of Chapel Hill, NC. Professionally, I specialize in strategies that connect people to each other, sometimes known as “network-centric advocacy,” “Web 2.0,” or “grassroots organizing,” depending upon what type of geek one is.

My professional experience includes social network analysis, blogger outreach, organizer capacity-building, web site design and development, online communication strategy, and all manner of trainings. I have helped hundreds of progressive nonprofits use technology more effectively in service of their educational, movement-building, and political missions. I have worked with organizations of all sizes and scopes including local women’s centers, statewide advocacy organizations, and national and international institutions such as Planned Parenthood Federation of America, Greenpeace International, and the American Civil Liberties Union..

I am also an engaging and informative public speaker and workshop facilitator. I have led sessions or served on panels at South by Southwest Interactive, Harvard’s Berkman Center, NetSquared, IPDI’s Politics Online Conference, N-TEN’s Nonprofit Technology Conference, and many other events for nonprofits and advocacy organizations.

Please visit www.lotusmedia.org to learn more about me and be subjected to my opinions on everything from local politics to Second Life.

Ruby Sinreich’s Specialties:

* Experienced: over a decade in the nonprofit sector
* Current: knowledge of online organizing tools & practices
* Energetic: trainer, organizer, public speaker
* Geek: web development, design, XHTML, CSS, and some PHP
* Political: local, state, and national campaigns
* Strategic: effective planning and grassroots organizing
* Progressive: worked on many issues including race, gender, poverty, environment, housing, civil liberties, labor, militarism, and more


Ruby Sinreich’s Experience

  • Director of New Media Strategy, HASTAC and the Digial Media & Learning Competition

    Duke University

    (Educational Institution; Higher Education industry)

    June 2009Present (7 months)

    Drupal master, technology leader, web maven.

  • Founder & Editor

    OrangePolitics

    (Online Media industry)

    September 2003Present (6 years 4 months)

    Founded multi-author to share progressive perspectives on local issues in Orange County, North Carolina. Write about a wide range of issues including land-use planning, affordable housing, university relations, government transparency, and much much more. The blog has received over 30,000 comments.

    OrangePolitics has been recognized locally and nationally as an outstanding community site and a pioneer in the local blogging/citizen journalism movement.

    This is an all-volunteer labor of love.

  • Communications Co-Director

    Fellowship of Reconciliation

    (Non-Profit; Non-Profit Organization Management industry)

    June 2007May 2009 (2 years )

    Jointly responsible for internal and external communication for this historic interfaith organization working for peace and justice through active nonviolence. Specialize in online strategy including establishing a new blog, developing organizational presence on targeted social networks, increasing online advocacy and donations, and coordinating e-mail communications.

    Facilitate interfaith peace work by participating in diverse coalitions, creating and managing communication tools, and supervising FOR’s organizing fellow. Lead cross-departmental collaboration, develop departmental budgets, and manage technology vendors. Currently leading a major overhaul of our online presence.

  • Web Maven

    Netcentric Campaigns

    (Non-Profit; 1-10 employees; Political Organization industry)

    November 2005May 2007 (1 year 7 months)

    Provided consulting on network-centric organizing strategies to leading progressive organizations and coalitions. Primary responsibilities included: recommending and implementing online advocacy and community-building projects; conducting social network studies and creating visual maps of the results; and training and assisting advocacy organizations with mission-critical communication tools. Clients included Greenpeace International and the American Civil Liberties Union.

  • freelance blog maven

    lotusmedia.org (Self-employed)

    (Self-Employed; Myself Only; Internet industry)

    July 2005October 2005 (4 months)

    Developed online communication tools for nonprofit organizations and publications. Projects in 2005 included: developing and implementing blogger outreach strategies for ACLU’s Reform the Patriot Act blog; developing, designing, and launching music and politics blogs for The Independent Weekly; and designing and developing the user interface for the Social Source Commons.

  • Online Organizing Manager

    Planned Parenthood Federation of America

    (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

    February 2003June 2005 (2 years 5 months)

    Built online organizing capacity at over 100 state and local Planned Parenthood affiliates. Conducted on-site and online training, provided support by phone and e-mail, developed training materials and presentations, published web site and monthly newsletter for online organizers. Served as internal expert on online engagement tools, and external contact with software vendors. Participated in developing national online organizing strategies. Represented PPFA at national conferences.

  • freelance consultant

    lotusmedia.org (Self-employed)

    (Self-Employed; Myself Only; Online Media industry)

    January 2000January 2003 (3 years 1 month)

    Created and implemented effective online communication strategies for local, state, and international nonprofits and campaigns.

  • Technology Projects Coordinator

    N.C. Justice & Community Development Center

    (Non-Profit; 11-50 employees; Think Tanks industry)

    November 1996January 2000 (3 years 3 months)

    Created the very first web site for this economic justice organization.

    Webmaster (design, construction, and management) of: www.ncexchange.org, www.ncjustice.org, and award-winning www.ncwre.org. Coordinated projects to help community-based nonprofits use the Internet as a tool for networking and advocacy. Conducted Internet trainings for nonprofits. Responsible for technical support, technology planning, and fundraising.

  • Program Director, Community Financial Counseling

    The Women's Center

    (Non-Profit Organization Management industry)

    19941996 (2 years )

  • Ally/Americorps member

    Public Allies North Carolina

    (Non-Profit Organization Management industry)

    19941995 (1 year )

  • Field trainer/Circuit rider

    Southern Community Partners

    (Non-Profit Organization Management industry)

    19941994 (less than a year)


Ruby Sinreich’s Education

  • Duke University

    Certificate , Nonprofit Management , 19972000

  • University of North Carolina at Chapel Hill

    BSPH , Environmental Science, Policy Concentration , 19891993

    Minor: Afro-American Studies

    Activities and Societies:
    Student Coaltion for a Free-standing Sonja Haynes Stone Black Cultural Center, Student Environmental Action Coalition (SEAC)

Additional Information

Ruby Sinreich’s Websites:

Ruby Sinreich’s Interests:

blogging, local politics, progressive activism, social networks, network-centric advocacy, garlic, funky music, web 2.0, drupal, e-democracy, smashing imperialism

Ruby Sinreich’s Groups:

N-TEN, SEAC, WXYC, Internationalist Books, Public Allies

  •    Nonprofit Technology Network (NTEN)
  •    NetSquared
  •    Connect US
  •    LinuxChix
  •    Ransom Everglades School Alumni
  •    Social Carolina
  •    Women Who Tech
  •    Idealist.org
  •    Web 2.0 for Nonprofit Organizations
  •    WWW2010 - Raleigh

Ruby Sinreich’s Honors:

Public Allies North Carolina Change-Maker, 2005
Public Allies N.C.
The Public Allies Change-Maker Awards were created to highlight and recognize the work of alumni who exemplify the core values of Public Allies and whose leadership has significantly strengthened communities, nonprofits and/or civic participation.

Best Local Blog, 2004 & 2005
Independent Weekly
OrangePolitics.org selected as Readers’ Choice in regional community poll.

Sonja Haynes Stone Award, 1993
UNC-Campus Y
Given annually to the student who best exemplifies the late Dr. Stone’s ideals of outstanding leadership in race relations and social justice.

Algernon Sydney Sullivan Award, 1993
UNC Chancellor
Awarded to two seniors annually for unselfish commitment to human welfare with an emphasis on humanitarian contributions.


Ruby Sinreich’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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