
Owner at Eduhub B.V.
Utrecht Area, Netherlands

Owner at Eduhub B.V.
Utrecht Area, Netherlands
(English below)
Usability en online marketing zijn mijn passies. Ik werk zelfstandig vanuit mijn weblog Usarchy.com, help mijn klanten hun online rendement te verbeteren.
Naast advies en reviews verzorg ik trainingen, coaching en in-company workshops op maat.
Mijn eerdere eigen startups, ruime ervaring in de bureauwereld en actieve deelname in de blogosphere vormen hiervoor de basis. Ik werkte samen met klanten als Campina, FNV Bondgenoten, NS Internationaal, Talpa/ Tien, Elsevier Opleidingen en het Rode Kruis.
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Online marketing and usability are my main fields of expertise, the internet a playground I happen to love. Before becoming a full-time consultant I have started a few small successful (online) businesses. Now I'm a (hyper)active blogger, trainer, speaker, coach and consultant.
Online marketing, search engine marketing (optimization & advertising), usability research & engineering, interaction design, internet project management.
(Privately Held; 1-10 employees; Internet industry)
January 2008 — Present (1 year 11 months)
Eduhub.nl is a vertical search engine for professional trainings and educations.
We add value to our educational data by providing users with tools to search, filter, compare, review and share trainings.
(Self-Employed; Myself Only; Marketing and Advertising industry)
June 2007 — Present (2 years 6 months)
Usability & online marketing consultant, trainer, coach, blogger en spreker.
(I guess this doesn't need a translation :))
(Privately Held; Internet industry)
May 2005 — October 2008 (3 years 6 months)
Give one or multiple-day training courses to classes with maximum 8 attendants. Topics include search marketing/ optimization, online marketing, web analytics and usability/ user centered design.
Co-developed a successful 5 day training course on usability, as well as a one day usability introduction course and search optimization introduction course.
(Education Management industry)
October 2007 — August 2008 (11 months)
Create and give a 5 day (evening)course on website usability.
(Privately Held; 11-50 employees; Internet industry)
January 2004 — June 2007 (3 years 6 months)
Giving clients advice on usability and online marketing strategy. Overseeing search engine marketing campaigns. Conducting usability research.
Development of new services for our company to help get clients a better ROI on their marketing budget.
Clients include Campina, FNV Bondgenoten, NS Internationaal, Talpa/ Tien, Elsevier Opleidingen, Dutch, Red Cross, Easytobook.com, D-reizen, Effectory, Ahoy' Rotterdam, Cendris, Center Parcs, Johan Cruyff Foundation, Kennisnet, Libéma, Mexx, PCM Uitgevers (NRC, Volkskrant) and Skoeps.
(Privately Held; 1-10 employees; Computer Hardware industry)
May 2003 — December 2005 (2 years 8 months)
PC-man.nl is an online computer store with multiple franchise holders in The Netherlands. Service, after-sales and marketing are all responsibility of the local franchises, so the online store has a direct connection to it's customers.
One of the former franchise holders took over the company.
Information Science 1999 — 2005
Really enjoyed reading and learning from my professors. Stopped with this study in 2005 without any degree. Found that learning in practice was more efficient than following others. One of the best (albeit too late) decisions in my life.
Personal development, usability, decision making processes, biking, marketing, online marketing, accessibility, toegankelijkheid, gebruiksvriendelijkheid, gebruikersvriendelijkheid, HCI.
IPAN, C.S. Veritas, Chi Nederland, Marketingfacts, OpenCoffee Utrecht