Rubens Antonio Junior

Current

Head of Consumer Care Brazil at Bayer Brazil SA
Head of Consumer Care Division at Bayer HealthCare

Past

Head of Consumer Care at Bayer Venezuela SA
Head of Consumer Care Division at Roche Venezuela SA
Business Planning and Strategic Services & Trade Marketing Manager at Roche Consumer Health Division

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Education

Fundação Dom Cabral
Fundação Armando Alvares Penteado

Recommended

5 people have recommended Rubens

Connections

166 connections

Industry

Pharmaceuticals

Rubens Antonio Junior’s Summary

. Customer and profit-driven OTC pharmaceutical executive (I have worked in Roche & Bayer consumer care division)
. Proven track record for achieving excellence in strategic, business operation and marketing assignments in different areas (I have worked in different positions such as Business head, Marketing management, Finance controlling & Trade Marketing).
. International experience & culture (Head of consumer Care division in Venezuela for three years in both Roche and Bayer company)
. Result oriented with proven achievements in different areas.(Profit & sales targets; New department introduction & leadership project, Product management with share results)
. Business administration education and understanding of languages of consumer pharmaceutical market
. Entrepreneurial, motivated and leadership spirits have contributed to a sustaining pattern of professional success.
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Rubens Antonio Junior’s Specialties:

- I have worked as a member project in the whole process acquisition of Roche OTC business
- I also have the great experience in building a new department of Trade Marketing & its concept and culture inside of Pharmaceutical company

Rubens Antonio Junior’s Experience

Head of Consumer Care Brazil

Bayer Brazil SA

(Public Company; 10,001 or more employees; Pharmaceuticals industry)

August 2006 — Present (3 years)

I am actually responsible for P&L accountability of Consumer Care Division in Brazil that accounts around US$ 80.0 Mio in Brazil.

Consumer Care Division Brazilian business is mainly concentrated in "Non prescription medicines" such as Analgesics, Vitamins & supplements, Dermatologic and Gastro areas. Big known brands are Aspirin, Aspirin C, Redoxon, Bepantol and Supradyn.

The role of responsibility is mainly focused in developing Marketing & Sales strategy for the brand and manages all connected business services of distribution, finance, HR and others to guarantee and deliver the targets set up with Head office
Head of Consumer Care Division

Bayer HealthCare

(Pharmaceuticals industry)

2003 — Present (6 years)
Head of Consumer Care

Bayer Venezuela SA

(Public Company; 10,001 or more employees; Pharmaceuticals industry)

January 2005 — July 2006 (1 year 7 months)

I was responsible for all consumer care business in Venezuela including marketing & sales strategy, distribution and P&L accountability. It was a business that accounted around US$28 Mio in the end of 2006.
Head of Consumer Care Division

Roche Venezuela SA

(Privately Held; 10,001 or more employees; Pharmaceuticals industry)

September 2003 — December 2004 (1 year 4 months)

I was responsible for all consumer care business in Venezuela including marketing & sales strategy, distribution and P&L accountability. It was a business that accounted around US$10 Mio in the end of 2004.
Business Planning and Strategic Services & Trade Marketing Manager

Roche Consumer Health Division

(Privately Held; 10,001 or more employees; Pharmaceuticals industry)

January 2001 — July 2003 (2 years 7 months)

I had full responsibilities to manage two departments: Trade Marketing and Business Planning & Strategic Services.

In the TM department, the activities consisted mainly in building strategic trade plans to brands and clients aiming to influence consumers in their purchase decision at point of sales level and look for new sales opportunities in alternative channels such as supermarkets and convenient stores.

I was also responsible to the Bus. Planning & Strategic Services management which activities were based in analyzing Finance statements, Marketing expenses and distribution control, providing management information to support the top level management to take decisions and also analyzing new business opportunities and acquisitions.