Randy Krum

Past

Vice President, Product Development at NCH Corporation
Vice President, Marketing at NCH
Director of Product Marketing and Development at NCH Corporation

Product Development Team Leader at Newell Rubbermaid
Operations Manager at Newell Rubbermaid
Production & Inventory Control Manager at Newell Rubbermaid
Materials Manager at Cooper Industries
Senior Cost Accountant at Cooper Industries
Manufacturing Training Program at Cooper Industries
Engineering Co-op at DuPont

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Education

North Carolina State University

Recommended

4 people have recommended Randy

Connections

234 connections

Industry

Consumer Goods

Websites

Randy Krum’s Summary

Leader of product development, product marketing and marketing communications groups within large consumer products companies. Focus on innovation, consumer research, product launches, brand development, awareness marketing, category management and intellectual property.

Solid experience developing and launching consumer package goods. I have worked with Wal-Mart, Target, PetSmart, Petco, Bed, Bath & Beyond, Macy's, Bloomingdale's, Williams-Sonoma, Dillards, Crate & Barrel, Kohl's and more.

Randy Krum’s Specialties:

Consumer research (qualitative and quantitative), innovation, product development, brainstorming, visualizing data, Voice of the Customer, product marketing, strategic planning, Fuzzy Front End, ethnography, Stage-Gate processes, licensing, intellectual property, packaging design, materials management, vendor negotiation, warehouse management, cost accounting, kaizen events, kan-ban systems and visual systems.

Randy Krum’s Experience

Vice President, Product Development

NCH Corporation

(Privately Held; Chemicals industry)

2008 — 2009 (1 year )

Covering:
Retail Products Group (RPG)
The Bramton Company
Simple Solution
Bags On Board
OUT! International
Totally Toddler
Veterinarian's Best

Working with Product Development, Product Marketing, Consumer Research, Industrial Deign and Portfolio Management
Vice President, Marketing

NCH

(Privately Held; 5001-10,000 employees; NCH; Chemicals industry)

2006 — 2008 (2 years )

Covering:
Retail Products Group (RPG)
The Bramton Company (Simple Solution products)
Bags On Board
OUT! International
Totally Toddler

Working with Product Development, Marketing Communications, Product Marketing, Brand Management, Advertising and PR.
Director of Product Marketing and Development

NCH Corporation

(Privately Held; 5001-10,000 employees; NCH; Chemicals industry)

2004 — 2006 (2 years )

Covering:
Retail Products Group (RPG)
The Bramton Company
OUT! International
Totally Toddler
Product Development Team Leader

Newell Rubbermaid

(Public Company; NWL; Consumer Goods industry)

2001 — 2003 (2 years )

Calphalon Division, Toledo, OH
Operations Manager

Newell Rubbermaid

(Public Company; NWL; Consumer Goods industry)

2000 — 2001 (1 year )

Calphalon Division, Toledo, OH
Production & Inventory Control Manager

Newell Rubbermaid

(Public Company; NWL; Consumer Goods industry)

1999 — 2000 (1 year )

Calphalon Division, Toledo, OH
Materials Manager

Cooper Industries

(Public Company; CBE; Consumer Goods industry)

1996 — 1999 (3 years )

Hand Tools Division
Senior Cost Accountant

Cooper Industries

(Public Company; CBE; Consumer Goods industry)

1994 — 1996 (2 years )

Hand Tools Division
Manufacturing Training Program

Cooper Industries

(Public Company; CBE; Consumer Goods industry)

1992 — 1994 (2 years )

Four structured training assignments:

Oil Tool Division (now Cooper Cameron)
- Purchasing
- Quality Control

Hand Tools Division
- Production Supervisor
- Manufacturing Engineer
Engineering Co-op

DuPont

(Public Company; DD; Consumer Goods industry)

1989 — 1991 (2 years )

Carpet Fibers Division, Kinston, NC

Randy Krum’s Education

North Carolina State University

BS , Mechanical Engineering , 1987 — 1992

Founding Editor of N.C. State Engineer student magazine

Activities and Societies:

Theta Tau Engineering Fraternity, Engineer's Council, ASME

Additional Information

Randy Krum’s Websites:

Randy Krum’s Interests:

Disney, Mac, Photography, Investing, Golf, Computer Games, Infographics

Randy Krum’s Groups:

IDSA (Industrial Design Society of America), ASME (American Society of Mechanical Engineers), PDMA (Product Development Managers Association), Theta Tau Engineering Fraternity

Blue: The DallasBlue Business Network (25,000+ members)
Executive Suite
Industrial Designers Society of America (IDSA)
Innovation Management Group
eMarketing Association Network
Grapevine Executive Recruiters
Brand ManageCamp
CONSUMER PACKAGED GOODS CONNECTS - SuperGroup!
Consumer Insights Interest Group
Pet Industry International
FMCG Global:Consumer Goods Innovators & Specialists
Newell or former Newell Rubbermaid
Innovation Leaders
Consumer Packaged Goods Executive Forum- CPGEF or CPG
NC State Alumni Association
The Category Management and Shopper Insights Executive Group
CPG Executives Council
Market Research Bulletin
Technical & Executive Jobs - GEM Resourcing
Visual Think Map. Exploring creative innovative modes of visual communication of information
Product Cross Collaboration
IDSA Housewares Section