Ravi S. Kudesia

Current

• Managing Partner at Micronation, Inc.

Past

• New Business at Modernista!
• Account Coordination + Management Information Systems at Campbell-Ewald Advertising
• Marketing at USRobotics

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Education

• Boston University - School of Management
• Harvard University

Recommended

7 people have recommended Ravi S.

Connections

349 connections

Industry

Marketing and Advertising

Websites

• Microblog: Twitter

Ravi S. Kudesia’s Summary

Vision with discipline. Always looking to connect.

My firm, Micronation, has entered public beta testing for our online visibility service for professionals.

• Broadcast and strengthen your personal brand.
• Populate search results with relevant and engaging content.
• Manage it all through our simple system.

Ravi S. Kudesia’s Specialties:

• Brand Management: both business and personal.
• Strategic Planning: charting and realizing bold market positions.
• Cultural Anthropology: deriving actionable insights from the zeitgeist.
• Granular Thinking: understanding and aligning the macro with micro.

Ravi S. Kudesia’s Experience

• Managing Partner

  Micronation, Inc.

  (Marketing and Advertising industry)

  January 2008 — Present (1 year 11 months)

  I co-founded and provide strategic direction to this start-up brand management firm. I specialize in new business development and positioning for corporate brand management services and manage innovation and technology for personal brand management services. My focus is primarily centered on the ongoing beta testing of our online visibility service.

• New Business

  Modernista!

  (Privately Held; Marketing and Advertising industry)

  May 2007 — August 2007 (4 months)

  I delivered value at critical junctures in the new business life-cycle of five accounts. Additionally, I identified 14 prospective clients to senior management, performed account planning research and analysis, responded to RFPs, created presentations for client meetings, and streamlined process through a proprietary opportunity assessment chart.

• Account Coordination + Management Information Systems

  Campbell-Ewald Advertising

  (Public Company; IPG; Marketing and Advertising industry)

  May 2006 — August 2006 (4 months)

  I worked alongside VP of Operations to simplify processes and remove barriers to account work. This included maintaining relationships with an offshore team to craft an internal electronic resource and developing proprietary time-saving solutions for account team and strategic business partners. As an account coordinator, I presented weekly competitive updates, created sales match reports, designed budget and media trackers, opened job numbers, created budgets, and routed over 30 ads.

• Marketing

  USRobotics

  (Privately Held; Telecommunications industry)

  May 2005 — August 2005 (4 months)

  I supported the international launch of USRobotics’ MAXg product line in the marketing and technology departments. In this capacity, I wrote a nationally published press release, generated leads at the world’s largest communication exhibition, restructured the primary product information promotional tool, created sales presentations, designed images and HTML content for use in over 25 international websites and designed over 10 animated banner ads for the online campaign.

Ravi S. Kudesia’s Education

• Boston University - School of Management

  BS , Business Administration; Marketing; Advertising , 2004 — 2008

  • President, AdClub (AAF)
  • Senior Teaching Assistant, Organizational Behavior (SMG)
  • Founder, Multicultural Greek Council (SAO)
  • Expansion Committee Chair, National Chapter (ΣBP)
  • Advertising Manager, Programming Council (SAO)
  • Drummer, Love in Stockhom (Funk Band)

• Harvard University

  ALM , Innovation, Entrepreneurship

  I take a night class here or there for the new ideas and networking.

Additional Information

Ravi S. Kudesia’s Websites:

• Microblog: Twitter

Ravi S. Kudesia’s Interests:

The Self-Examined Life, Branding, Strategy, Innovation, Most Music, Written and Spoken Word, Theology, Making People Happy.

Ravi S. Kudesia’s Groups:

American Advertising Federation, American Marketing Association, Joseph Webb Lodge A.F. & A.M., Sigma Beta Rho Fraternity, Inc.

•    Boston University School of Management Alumni
•    American Advertising Federation (AAF)
•    BU Entrepreneurs
•    White Rhino Herd

Ravi S. Kudesia’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• getting back in touch