Richard Sink

Richard Sink

Founder of Critical Connections: Top 1% Worldwide LinkedIn & Slideshare & Top 20 for Social Business on Twitter

Orange County, California Area
Management Consulting

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Richard Sink's Overview


500+ connections


Richard Sink's Summary

“The companies that perform best over time build a social purpose into their operations that is as important as their economic purpose.” —Harvard Business Review

What's your strategy for being found in today's networked world?. The challenge is that most businesses find they don't know which tools or processes to use or how to effectively utilize them. My goals are to generate demand for your business via thoughtful, meaningful, time-tested expertise and fresh ideas that are shared by word-of-mouth and enhanced by influencer outreach, organic SEO and earned media that will drive anticipated results.

Here's how I help you:

• Strategic sessions with dedicated solutions designed to amplify your value proposition in the marketplace in order to attract and engage in the right relationships, even when they’re not looking for you.
• Research and identify social mediums through which your target market can be reached and engaged.
• Make your competition potential collaborators.
• Attract and retain more and better qualified prospects to your events, web site and call-to-action initiatives.
• Ensure that your business has a better online presence than your competitors.
• Establish a how and when follow-up plan that maps out how our work interacts with others.
• Add value by helping to accelerate the process, minimizing false starts, helping you anticipate roadblocks or problems, enabling you to make better decisions.
• Demonstrate ways to simply and effectively leverage your strengths that help you invest in your own solutions.
• Build a connected online strategy that incorporates established social properties and brings to life your innovative and compelling value proposition.
• Share, and in many cases own, the responsibility for the success of your online business engagement initiatives.

Can social media deliver qualified leads and revenue generating opportunities to your business initiatives? Yes it can and in many ways!

Richard Sink's Experience

Owner + IT Business Consultant + Social Business Strategist

Critical Connections

Sole Proprietorship; Myself Only; Marketing and Advertising industry

1998Present (16 years) Orange County, California Area

My clients hire me to establish how new technologies, SEO campaigns, web development and social media outlets can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results.

[Selected Engagements]
• Out of 13 authors my 7 contributions are the second most popular within 4 months of engagement
• 10 years of mentoring professionals one-on-one in many different markets on how to optimize social business to engage their online communities
• Retained by a startup cloud services company to drive awareness, value-creation, recruit new candidates for exclusive market opportunities and moderate online communities that result in 160 qualified leads in 30 days
• New enterprise client campaign results in >40 qualified leads within 14 days
• New CFO services client sees blogs as "Top Discussion" in targeted groups and #1 SERP's out of 213M results
• New Tech client reports 24% increase over previous quarter in online traffic within 60 days and a 40% increase in all inbound traffic for the year
• 1st time Multimedia client sees expected monthly results accomplished in <2 days
• Financial services client now has more qualified leads to follow up on than expected and obtains 'Top 10' in search results―within 60 days
• 1st webinar campaign with a new Tech startup client exceeds participation expectations
• New client sees >500% growth in new qualified prospects in 60 days of engagement
• Delivered a qualified audience of >20 in 8 business days to a new territory on-site event, resulting in >$300K in revenue opportunities
• Content development client reports a 10-15% daily increase in visitors during the first week of engagement and >30% annual increase in recurring site visitors.
• Publish, promote and optimize your value propositions by building a consensus among partners and clients to establish and execute your go-to-market strategies.

Channel Manager


19951997 (2 years)

Developed and managed Affiliate Programs for the Western States. Company developed first-to-market ezines(New Media); and Also provided Tier1 Colo services to resellers.

Regional Sales Manager

Ascend Communications, Inc.

Public Company; 1001-5000 employees; ASND; Telecommunications industry

19921994 (2 years)

Developed and managed all Direct, Channel Sales and Marketing campaigns within an assigned region.

Regional Sales Manager

Telebit Corporation

Public Company; 51-200 employees; Computer Networking industry

19901992 (2 years)

Developed and managed all Direct, Channel Sales and Marketing campaigns within an assigned region.

Sr. Account Manager


Public Company; 501-1000 employees; Computer Networking industry

19841990 (6 years)

Managed Business Development Practices for assigned territories in the Western Region. Heavily involved in major account management, sales campaigns, and development of new business. Primary focal point for all business and technical issues. Collaborated on proposal management, customer satisfaction management and professional service development and support.

Sales Rep


Public Company; 1001-5000 employees; Telecommunications industry

19821984 (2 years)

Developed and managed business development activities within an assigned territory. Established Nationwide Master Purchase Agreement with Rockwell International.

Richard Sink's Skills & Expertise

  1. Business Development
  2. Small business
  3. Enterprise
  4. Strategy
  5. Customer service
  6. Leadership
  7. Revenue
  8. Social Media Marketing
  9. Information Architecture
  10. Account Management
  11. Business Analysis
  12. Blogging
  13. Business Management
  14. Event Planning
  15. Technology Evaluation
  16. Troubleshooting
  17. Creative Problem Solving
  18. Viral Marketing
  19. Information Technology
  20. Value-added
  21. Value Propositions
  22. Proof of Concept
  23. Competitive Analysis
  24. Community Outreach
  25. Entrepreneurship
  26. Innovation
  27. Research
  28. Strategic Planning
  29. Tactical Planning
  30. Thought Leadership
  31. Reputation Management
  32. Start-up Consulting
  33. Cloud Computing
  34. Strategic Partnerships
  35. Management Consulting
  36. Lead Generation
  37. New Business Development
  38. Business Strategy
  39. Marketing Strategy
  40. Outsourcing
  41. Business Intelligence
  42. Strategic Consulting
  43. Analytics
  44. Sales Process
  45. Channel
  46. Business Planning
  47. Go-to-market Strategy
  48. Cross-functional Team Leadership
  49. Social Entrepreneurship
  50. LinkedIn

View All (50) Skills View Fewer Skills

Richard Sink's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Arts and Culture
      • Children
      • Civil Rights and Social Action
      • Disaster and Humanitarian Relief
      • Economic Empowerment
      • Education
      • Environment
      • Health
      • Human Rights
      • Politics
      • Poverty Alleviation
      • Science and Technology
      • Social Services
    • Organizations I support:

      • Olive Crest
      • Mercy House
      • American Red Cross
      • The Salvation Army
      • World Vision
      • National MS
      • American Cancer Society
      • Goodwill Industries International
      • Saddleback Church
      • International Mountain Bicycling Association

Richard Sink's Additional Information


Mountain Biking, Skiing, Hiking, Scuba Diving

Groups and Associations:

Richard Sink's Education

Wheaton College


Contact Richard for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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