Rebecca Reeve

Current

Principal at PR 2.0 Consultant (Self-employed)

Past

Brand Manager at Mekanism
Account Manager at FutureWorks Inc
Account Executive at Text 100

Corporate Communication Intern at Mindjet
Speechwriter at BC Public Affairs Bureau
Research Intern at Center for Media Education
Clerk, Legislation Division at Justice Department, Govt of Nunavut
Sales Intern at Nobeltec Nautical Software
Marketing Intern at XO Communications

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6 more...

Education

Concordia University
Washington State University
Okanagan College

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Recommended

4 people have recommended Rebecca

Connections

320 connections

Industry

Public Relations and Communications

Rebecca Reeve’s Summary

Rebecca Reeve is a digital publicist and social media brand marketer who runs a PR 2.0 consultancy.

She's launched tech start-ups, promoted product releases and updates, created and executed corporate social media programs, and driven large-scale viral influencer campaigns. Rebecca is available to consult on a range of projects, from securing top-tier media opportunities for tech and digital consumer products to creating and executing a cohesive external communications strategy.

Previous client industries and verticals:

Blogging, billing, CRM, content management system, consumer food and clothing products, cosmetics, customer service, design, digital advertising, event/conference promotion, gaming, iPhone, IPTV, music sharing, project management, SaaS, social apps, browsing & networks, viral campaigns, and video sharing

Rebecca Reeve’s Specialties:

- Digital influencer, blogger, and traditional media relations for company and product launches, product releases and updates
- Social media strategy development and execution; design & outreach for viral, digital influencer campaigns
- Speaking, award, analyst relations programs, & media tours
- Event production & marketing
- Writing: press releases, social media & newsletter content, brand messaging, and speechwriting
- Project management & client relations

Rebecca Reeve’s Experience

Principal
PR 2.0 Consultant (Self-employed)

(Self-Employed; Public Relations and Communications industry)

May 2009 — Present (7 months)

PR 2.0 Consultant
Digital Publicist & Social Media Brand Marketer

Client: Zendesk
Product Marketing Manager (Three month contract: 10/09 - 12/09)
- Project management: Managed production of viral community campaign along with external PR firm and production company, from concept through content and outreach. Also managed the external production firm in the development of 20 webcast videos.
- Created and managed content production for corporate blog, newsletter, & social media outlets.
- Event production and marketing: MeetUp at BlogWorld, Office Warming Party, Ruby Meetup, & Ruby Startup Crawl.

Client: TrustedOpinion
International conference analyst outreach (08/09 - 09/09)
- Secured top-tier analyst and media briefings and live demo meetings for launch of Social Networking TV product at the international IPTV conference IBC which has over 50,000 attendees.

Client: WizeHive
Product release outreach (07/09 & 08/09)
- Two releases: the first was a new version release and second was a product update. Delivered 25M+ impressions in target specific technology publications.

Client: DreamIt Ventures
Event promotion (08/09)
- Event outreach securing targeted industry (tech VC community) coverage and attendance at DreamIt Ventures' 2009 Demo Day.

Client: Zuberance
PR & social media development (08/09 - 09/09)
- Placed executive profile feature in SF Business Journal, created and distribute weekly press releases, blog posts, and social media content.

Client: BitPusher
Brand messaging (06/09 - 08/09)
- Revised messaging for website update

Client: Grow Marketing
Social media strategy (05/09 - ongoing)
- Developed strategic social media recommendations for new business proposals for consumer products and tech companies, including an international makeup company, a celebrate shoe and sandal maker, an organic pet product, TokBox, a Fortune 20 CMO book, Grow's corporate social media presence, and general industry consulting.
Brand Manager

Mekanism

(Public Relations and Communications industry)

January 2009 — May 2009 (5 months)

* Developed and executed integrated digital media plan for Mekanism; launched blog and Twitter presence as well as other social media profiles, developed community.

* Created and executed Mekanism executive focused PR program focusing on speaking, events, and contributed article programs; authoring press releases and pitches.

* Managed external public relations firm and regional new business production reps

* Partnered with syndication department on digital influencer program for Axe campaign.

* Managed new business flow to EP and President, Jason Harris.

* Active in new business pitches, contributing to creative and social media development.

* Other projects included: managing award submissions, the redesign and architecture of mekanism.com, and development of a new style guide for all company materials.
Account Manager

FutureWorks Inc

(Privately Held; Public Relations and Communications industry)

December 2007 — January 2009 (1 year 2 months)

- Developed, managed, and executed digital PR & social media strategies to launch numerous tech and consumer companies and products through web and social media influencer channels.

- Mentored by Brian Solis <http://www.briansolis.com/>; within 8 months went from AE to Manger on up to 7 accounts simultaneously, directing 1-4 team members per account, and training new staff.

- Directed team of 3-5 in SporeVote.com campaign, a geek celebrity outreach program that secured involvement of internet stars from Richard Branson to Kevin Rose, and 500 others. The campaign ultimately garnered tens of millions of impressions <http://www.mekanism.com/#_work_interactive_sporevote> by national press.

- Tech accounts included: FreshBooks, BlogWorld, Mufin, Etelos, Magnify.net, ProofHQ, TimeXchange, Diddit, TrustedOpinion, Telonu, Nuconomy, Me.Dium, Cerego, & SaveThePlanet.

- Viral campaigns for EA's SporeVote.com, Slim Jim's SpicySide.com, and Purina's BaconMan.

- Secured speaking placements, top-tier analyst briefings, editorial calendar placements, award submissions, and contributed articles.

- Organized local “tweet-ups” as part of client media strategy, attracting wide range of bloggers, journalists, clients, and web 2.0 influencers.
Account Executive

Text 100

(Public Company; Public Relations and Communications industry)

July 2007 — December 2007 (6 months)

* Clients included: PayPal, Macrovision, and Polaris Wireless.

* Traditional media, analyst, and blogger outreach.

* Secured contributed articles and editorial calendar opportunities.

* Conducted successful analyst-relations campaigns on behalf of Marcovision.

* Built program for Polaris as a new client and participated in media training and branding workshops with client.
Corporate Communication Intern

Mindjet

(Privately Held; Computer Software industry)

June 2006 — August 2006 (3 months)

* Managed production of international newsletter with 111,000 subscribers.

* Developed and edited marketing program collateral and C-level communications.

* Other projects included event planning and developing an editorial schedule.
Speechwriter

BC Public Affairs Bureau

(Public Relations and Communications industry)

November 2003 — June 2005 (1 year 8 months)

* Managed files of speech event materials for Premier of British Columbia, including production of strategic speech notes for local, national, and international audiences.

* Authored news releases, backgrounders, fact sheets, media advisories, radio messages, web content, government brochures, and Premier's letters.

* Synthesized national and provincial performance reports to create weekly online economic digest for Provincial website.

* Cultivated strong relationships with external and internal stakeholders, including: industry leaders, media reps, political aides, public officials, & ministry communications.

* Advised Bureau staff in maintaining consistent strategic messaging.

* Certified in crisis communication as a Public Information Officer with B.C.'s Temporary Emergency Assistance Management System.

* Worked as part of creative team of six and liaised with 100s of organizational contacts.

* Trained Junior Writer hired as replacement when promoted.
Research Intern

Center for Media Education

(Think Tanks industry)

June 2003 — August 2003 (3 months)

* Contributed research and writing to report on youth and eCitizenship.
Clerk, Legislation Division

Justice Department, Govt of Nunavut

(Legislative Office industry)

May 2002 — August 2002 (4 months)

* Departmental research resource, working on array of territorial concerns including energy, women’s rights, and local recycling.
Sales Intern

Nobeltec Nautical Software

(Computer Software industry)

June 2001 — August 2001 (3 months)

* Built sales database, conducted inside sales, and edited monthly newsletter.
Marketing Intern

XO Communications

(Public Company; XOHO.OB; Telecommunications industry)

June 1999 — August 1999 (3 months)

* Acted as marketing department liaison for sales team of 40 in absence of director; coordinated events, collateral, and maintained relationships.

Rebecca Reeve’s Education

Concordia University

MA , Media Studies , 2005 — 2007

* Thesis topic: Constant Connectivity: Discursive Promotional Strategies of the BlackBerry.

* R.A. for Department Chair; T.A. for “Argumentation and Persuasion for Engineers.”

* Courses: Marketing Communications, Media Policy, Metaphors of the Mobile, Research Methods, Political Economy, Media History, Theory, and Intl’ Communication.

Activities and Societies:

Department of Communication, 2nd year Graduate Student Representative (2006/07); Arts & Science Faculty Council, Graduate Student Rep., Concordia University (2005/06).
Washington State University

BA , Communication , 2001 — 2003

* BA of Communication Studies, Edward R. Murrow School of Communication.

* Minor in Business Administration.

Activities and Societies:

WSU Democrats, PRSSA, LAPS
Okanagan College