Russ Nelson

Russ Nelson

Doctoral Candidate, Marketing

Location
Irvine, California (Greater Los Angeles Area)
Industry
Higher Education

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Russ Nelson's Overview

Current
Past
  • Strategy Consultant/Project Manager at Conifer Research
  • Educational Technology Coordinator at Garrett Seminary
  • Network Administrator at Northwestern University IT
Education
Connections

227 connections

Websites

Russ Nelson's Summary

I'm a doctoral candidate in marketing at the University of California, Irvine.

I'm a "quantitative economic sociologist" who applies empirical models to social phenomena within the arenas of market creation and financial decision-making.

Supported by a Dissertation Fellowship from the Kauffman Foundation, my dissertation research uses a unique dataset of 1.2 million Twitter messages and state-of-the-art social network techniques to bridge the competitive dynamics and market evolution literatures. Within the empirical context of the Southern California gourmet food truck market, I examine the decisions that entrepreneurs make in deciding how to interact with competitors, how to differentiate their product offerings, and where to locate their mobile firms.

I taught a UC Irvine class on Brand Management and gourmet food trucks:
merage.uci.edu/deans-quarterly/spring2014/the-truck-stops-here.html

More about my research and teaching here: http://russnelson.flavors.me/

I have over 5 years of industry experience, having worked as a marketing and strategy consultant on new product development, marketing strategy, branding, and process improvement projects within the US and internationally for clients including Yahoo!, McDonald’s, SC Johnson, Saatchi & Saatchi, Merck, Proctor & Gamble, Kaiser Permanente, Unilever, MasterCard, and Intuit.

Russ Nelson's Experience

Doctoral Candidate, Marketing

University of California, Irvine

Educational Institution; 10,001+ employees; Higher Education industry

September 2010Present (4 years 1 month) Irvine, CA

Principal/Research and Strategy Consultant

Tandem Research

Privately Held; Myself Only; Management Consulting industry

July 2009Present (5 years 3 months)

Strategy Consultant/Project Manager

Conifer Research

Privately Held; 11-50 employees; Market Research industry

January 2006July 2009 (3 years 7 months)

Educational Technology Coordinator

Garrett Seminary

June 2005December 2005 (7 months)

I helped professors with their technology needs.

Network Administrator

Northwestern University IT

Educational Institution; 5001-10,000 employees; Higher Education industry

September 2004June 2005 (10 months)

I managed network access for students, professors, and staff.

Russ Nelson's Education

Northwestern University

BA, Cultural Anthropology

Awarded College Scholar grant for research and study in Mali, West Africa

Activities and Societies: DJ at WNUR, writer for Northwestern Daily

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