Director - Digital Marketing at ADP Dealer Services
Phoenix, Arizona Area
- Current
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- Director - Digital Marketing; (505) 301-6369 at ADP Dealer Services
- Past
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- CRM/eBusiness Director at Courtesy Chevrolet
- OEM Solutions Partnership Executive at Reynolds and Reynolds
- Consulting Practice Leader at Reynolds and Reynolds
- TAS Consulting Team Leader at Reynolds Consulting Services
- Cyber Car eBusiness Consultant at HAC Group
- Senior Sales Manager at Red McCombs Automotive
- Chief Executive Officer at United Fruit & Produce Co.
- Finance and Insurance Director at Bob Lewis VW-Peugeot
- General Manager at Kearny Mesa VW-Peugeot
- General Sales Manager at Kearny Mesa VW-Peugeot
- General Manager at De La Fuente Imports
- Sales Team Leader (Closer) at Kearny Mesa VW-Peugeot
- Education
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- State University of New York College at Buffalo
- State University of New York at Buffalo - School of Management
- Valparaiso University
- Recommended
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116 people have recommended Ralph - Connections
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500+
connections
- Industry
- Automotive
- Websites
Ralph Paglia’s Summary
20+ years of leadership in information technology enabled automotive strategy and tactical implementation. Expert at development requirements, value propositions and performance measurement. Experienced in using market research to improve results from people, process and technology. Organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.
- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.
- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.
- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.
- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.
- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.
- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.
Ralph Paglia’s Specialties:
Development of OEM Request For Proposal (RFP) specifications, vendor response to OEM issued RFP's, Requests For Quote (RFQ) and Information (RFI).
Supplier, OEM and Retail Development Team leadership for automotive Digital Marketing, eBusiness and CRM solutions.
Example: Supervised team of 8 Technology Assisted Selling (TAS) "Top Gun" consultants for Reynolds eBusiness program that implemented Internet Sales Departments for over 500 dealers and 20 different franchises.
Ralph Paglia’s Experience
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Director - Digital Marketing; (505) 301-6369
ADP Dealer Services
(Public Company; 5001-10,000 employees; ADP; Automotive industry)
March 2007 — Present (2 years 9 months)
Responsible for establishing business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.
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CRM/eBusiness Director
Courtesy Chevrolet
(Privately Held; 201-500 employees; Retail industry)
August 2005 — March 2007 (1 year 8 months)
Responsible for all eBusiness and CRM related strategies and tactical operations. Supervised multiple Business Development Centers and Internet Sales Teams, including 6 middle manager direct reports supervising over 40 additional people on their teams. Developed industry leading multi-media Integrated Marketing campaigns, Digital Marketing URL portfolio of over 600 domains. Designed and implemented fulfillment channels to guide car buyers through multiple consumer characteristic based sales processes.
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OEM Solutions Partnership Executive
Reynolds and Reynolds
(Public Company; 1001-5000 employees; REY; Information Technology and Services industry)
February 2005 — August 2005 (7 months)
Account Management responsibility for American Honda Motor Co., Inc. of Torrance, CA. Responsibilities included developing scope of work and proposals from point of conception and value proposition modeling, through executive acceptance, contract and Purchase Order completion. Subsequent management and coordination of organizational resources used in contract execution, services fulfilment and products delivery.
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Consulting Practice Leader
Reynolds and Reynolds
(Public Company; 1001-5000 employees; REY; Management Consulting industry)
June 2002 — February 2005 (2 years 9 months)
Responsible for development of professional service delivery protocols, policies and precedures for Consultants delivering services to dealers and car companies. Led projects from initial conception through completion of contracted deliverables. OEM and Distributors served include:
- Ford
- Mercedes-Benz
- Toyota
- Honda and Acura
- BMW and MINI
- Nissan and Infiniti
- Hyundai
- Kia
Enterprise Class Automotive Retail Organizations served include:
- UnitedAuto Group, Inc.
- Asbury Automotive
- Group 1 Automotive
- (Other publicly traded retail autoe groups on NDA basis)
Dealerships and Auto Groups Ralph worked with directly include:
- Ourisman Automotive (VA and MD)
- West-Herr Automotive (NY)
- Sterling McCall Auto Group (TX)
- Red McCombs Automotive (TX)
- Jay Wolfe Auto Group (MO, IL, OH and KS)
- Richardson Investments, Inc. (NM, TX and AZ)
- Sheehy Automotive (MD and VA)
- Koons Auto Group (VA and MD) -
TAS Consulting Team Leader
Reynolds Consulting Services
(Public Company; 1001-5000 employees; REY; Management Consulting industry)
May 2000 — June 2002 (2 years 2 months)
Ralph led the Technology Assisted Sales (TAS) Consulting Team which delivered specialized eBusiness Consulting, Training and Implementation services to retail automotive dealerships throughout North America. Ralph and his team engineered and implemented hundreds of Internet sales Departments and Business Development Centers (BDC) throughout the U.S. and Canada that utilized various Reynolds technology products such as web sites, CRM applications, systems and Information technology tools including automated marketing and communication products.
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Cyber Car eBusiness Consultant
HAC Group
(Privately Held; 201-500 employees; Management Consulting industry)
October 1999 — May 2000 (8 months)
Ralph was one of the original 30 consultants that launched the Cyber Car eBusiness Consulting division within the HAC Group of Wynnewood, PA. Duties included delivery of professional consulting services to Ford, Lincoln, Mercury and Volvo dealerships throughout North America under contract with the Ford Motor Company. Ralph set up and brought operational over 100 Internet Sales Departments at U.S. and Canadian dealerships during his tenure as a Cyber Car eBusiness Consultant.
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Senior Sales Manager
Red McCombs Automotive
(Privately Held; 501-1000 employees; Retail industry)
May 1998 — May 1999 (1 year 1 month)
Responsible for Recruiting, Hiring and Training of Variable Operations personnel for Red McCombs Ford, Red McCombs Toyota and Red McCombs Used Car Super Center in San Antonio, Texas. Developed career paths and managed transfers of personell amongst sales departments, Finance and Insurance, as well as sales management teams.
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Chief Executive Officer
United Fruit & Produce Co.
(Privately Held; 51-200 employees; Wholesale industry)
1991 — 1996 (5 years )
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Finance and Insurance Director
Bob Lewis VW-Peugeot
(Privately Held; 51-200 employees; Retail industry)
March 1986 — March 1988 (2 years 1 month)
Managed delivery and sales of Finance and Insurance products, along with aftermarket profit center for Downtown San Diego automotive retailer. Supervised staff of F&I Managers, negotiated Lender transactions and placement of Seller Assisted Installment Contracts. Responsible for Finance Profit center, legal documentation requirements for sales transactions and subsequent funding of all contracts for the sale of motor vehicles.
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General Manager
Kearny Mesa VW-Peugeot
(Privately Held; 201-500 employees; Retail industry)
March 1984 — March 1986 (2 years 1 month)
Promoted into General Manager position after successfully managing various sales departments and dealerships for De La Fuente Automotive of San Diego, CA.
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General Sales Manager
Kearny Mesa VW-Peugeot
(Privately Held; 201-500 employees; Retail industry)
July 1983 — March 1984 (9 months)
After successfully tranisitioning D' Imports to profitable operations, Roque De La Fuente granted Ralh's wish to be transferred back to San Diego and put in charge of the Kearny Mesa VW-Peugeot sales department.
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General Manager
De La Fuente Imports
(Privately Held; 11-50 employees; Retail industry)
June 1982 — June 1983 (1 year 1 month)
Promoted and transfered to De La Fuente Automotive's El centro, CA retail dealership with franchises from VW, Porsche, Audi, Peugeot and Honda.
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Sales Team Leader (Closer)
Kearny Mesa VW-Peugeot
(Privately Held; 201-500 employees; Retail industry)
March 1981 — June 1982 (1 year 4 months)
Initially hired as a sales representative, Ralph was soon promoted to "Sales Director" responsible for hiring and managing a team of sales rep's and "closing" their deals.
Ralph Paglia’s Education
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State University of New York College at Buffalo
MBA , Marketing, Finance , 1979 — 1981
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State University of New York at Buffalo - School of Management
MBA , Marketing , 1979 — 1981
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Valparaiso University
BS , Business Administration , 1975 — 1979
- Activities and Societies:
- Phi Kappa Psi
Additional Information
Ralph Paglia’s Websites:
Ralph Paglia’s Interests:
Automotive eBusiness development for sales, online automotive service marketing, web based parts and accessories sales, Digital Advertising strategies, Search Engine Marketing (SEM), Search Advertising, Search Engine Optimization (SEO), Online Display Advertising strategies, Behavioral Targeting, website visitor Retargeting, creative retargeting, advertising creative based sequential messaging, social media marketing, online business reputation management, Transactional eCommerce capable automotive web site development, OEM business development, automotive consulting practice
Ralph Paglia’s Groups:
Association of Automotive Internet Sales Professionals (AAISP), Google AdWords Certified Professional, General Motors Standards for Excellence (SFE), Ford and Lincoln Mercury Digital Advertising Program for Dealers, Automotive Digital Marketing (ADM) Professional Community
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SalesLab -
Marzar -
<<< Friends of Ireland >>> -
LI Arizona; Phoenix, Tucson & Beyond -
The Black Dog Meetup -
Phi Kappa Psi Alumni & Undergrad Group -
AAISP -
Playing In Traffic: Ferrari, Maserati, Lamborghini, Exotic Car FANS -
Automotive Pro Network -
Automotive Digital Marketing -
ADP - Automatic Data Processing & subsidiaries -
Automotive Online Lead Generation and Dealer Services -
Valparaiso University Alumni -
Automotive Industry Marketing & Training Professionals -
National Business Women Enterprise Network, Inc. -
Automotive Industry Professionals -
University at Buffalo School of Management -
Automotive Management Professionals -
Automotive Dealers Network -
Automotive Industry Professionals Worldwide -
XBRL -
Automotive Career Progression Group -
AAE Group - Automotive Recruiting Firm - The "Automotive Aftermarket Experts" -
SuperGroup Founders -
IAB Mobile -
AskPatty.com - Automotive Advice for Women -
China Automotive 中国汽车 -
Blue Hole Jamaica -
Worldwide CEO Club -
CardScan - Business Networking 2.0
Ralph Paglia’s Honors:
Certified Technical Trainer (CTT), Reynolds Consulting Services Consultant of the Year for 2001, AAISP Internet Sales Management 2007 National Award, Digital Dealer Magazine April 2007 cover story, Google Certified AdWords Professional. GM Standards For Excellence (SFE) Facilittor, GM Certified Internet Dealer (CID), Digital Dealer Conference Featured Speaker, J. D. Power and Associates Automotive Internet Roundtable Featured Speaker, Kelley Blue Book eBusiness Networking Featured Presenter, Ford Lincoln Mercury Digital Advertising Dealer Summit Facilitator, American Honda Motor Company Internet Lead Management Featured Speaker
Ralph Paglia’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
