Ralph Paglia
Vice President at Tier10 Marketing
- Location
- Washington D.C. Metro Area
- Industry
- Automotive
As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:
- See who you and Ralph Paglia know in common
- Get introduced to Ralph Paglia
- Contact Ralph Paglia directly
Ralph Paglia's Overview
- Current
-
- Vice President at Tier10 Marketing
- Past
-
- Director - Digital Marketing at ADP Dealer Services
- CRM/eBusiness Director at Courtesy Chevrolet
- OEM Solutions Partnership Executive at Reynolds and Reynolds
- Consulting Practice Leader at Reynolds and Reynolds
- TAS Consulting Team Leader at Reynolds Consulting Services
- Cyber Car eBusiness Consultant at HAC Group
- Senior Sales Manager at Red McCombs Automotive
- Chief Executive Officer at United Fruit & Produce Co.
- Finance and Insurance Director at Bob Lewis VW-Peugeot
- General Manager at Kearny Mesa VW-Peugeot
- General Sales Manager at Kearny Mesa VW-Peugeot
- General Manager at De La Fuente Imports
- Sales Team Leader (Closer) at Kearny Mesa VW-Peugeot
- Education
-
- State University of New York at Buffalo - School of Management
- Valparaiso University
- Recommendations
-
168 people have recommended Ralph
- Connections
-
500+ connections
- Websites
Ralph Paglia's Summary
20+ years of leadership in information technology enabled automotive strategy and tactical implementation. Expert at development requirements, value propositions and performance measurement. Experienced in using market research to improve results from people, process and technology. Organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.
- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.
- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.
- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.
- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.
- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.
- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.
Specialties
Development of OEM Request For Proposal (RFP) specifications, vendor response to OEM issued RFP's, Requests For Quote (RFQ) and Information (RFI).
Supplier, OEM and Retail Development Team leadership for automotive Digital Marketing, eBusiness and CRM solutions.
Example: Supervised team of 8 Technology Assisted Selling (TAS) "Top Gun" consultants for Reynolds eBusiness program that implemented Internet Sales Departments for over 500 dealers and 20 different franchises.
Ralph Paglia's Experience
Vice President
Tier10 Marketing
Privately Held; 51-200 employees; Marketing and Advertising industry
January 2011 – Present (1 year 5 months) Washington D.C. Metro Area
Tier10 Marketing delivers a holistic marketing system that integrates all 10 tiers of marketing under one roof. Our team specializes in helping Automotive groups implement results - oriented marketing strategies to increase their market share and dealer profitability by building the brand, attracting more hi-quality opportunities, improving sales and service revenues, customer satisfaction and loyalty while reducing the dealerships advertising costs.
The owners of the Marketing Company I work for have founded some of the most successful digital marketing and consulting companies in the industry, Automark and Cyber Car (sold to Reynolds and Reynolds in 2001) and BZ Results (sold to ADP in 2006). One of the most important tiers, digital marketing, is a particular strong suit for these two founders who are amongst the most experienced digital marketing experts in the industry. This unique background enables my team to help our clients effectively integrate digital marketing into their marketing plan to attract, sell and service more customers profitably.
Director - Digital Marketing
ADP Dealer Services
Public Company; 10,001+ employees; ADP; Computer Software industry
March 2007 – December 2010 (3 years 10 months)
Ralph Paglia was responsible for business development and establishing partnerships with Automotive OEM's, enterprise class Automotive Retailers and Digital Marketing organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.
CRM/eBusiness Director
Courtesy Chevrolet
Privately Held; 51-200 employees; Automotive industry
August 2005 – March 2007 (1 year 8 months)
Responsible for all eBusiness and CRM related strategies and tactical operations. Supervised multiple Business Development Centers and Internet Sales Teams, including 6 middle manager direct reports supervising over 40 additional people on their teams. Developed industry leading multi-media Integrated Marketing campaigns, Digital Marketing URL portfolio of over 600 domains. Designed and implemented fulfillment channels to guide car buyers through multiple consumer characteristic based sales processes.
OEM Solutions Partnership Executive
Reynolds and Reynolds
Privately Held; 1001-5000 employees; Computer Software industry
February 2005 – August 2005 (7 months)
Account Management responsibility for American Honda Motor Co., Inc. of Torrance, CA. Responsibilities included developing scope of work and proposals from point of conception and value proposition modeling, through executive acceptance, contract and Purchase Order completion. Subsequent management and coordination of organizational resources used in contract execution, services fulfilment and products delivery.
Consulting Practice Leader
Reynolds and Reynolds
Privately Held; 1001-5000 employees; Computer Software industry
June 2002 – February 2005 (2 years 9 months)
Responsible for development of professional service delivery protocols, policies and precedures for Consultants delivering services to dealers and car companies. Led projects from initial conception through completion of contracted deliverables. OEM and Distributors served include:
- Ford
- Mercedes-Benz
- Toyota
- Honda and Acura
- BMW and MINI
- Nissan and Infiniti
- Hyundai
- Kia
Enterprise Class Automotive Retail Organizations served include:
- UnitedAuto Group, Inc.
- Asbury Automotive
- Group 1 Automotive
- (Other publicly traded retail autoe groups on NDA basis)
Dealerships and Auto Groups Ralph worked with directly include:
- Ourisman Automotive (VA and MD)
- West-Herr Automotive (NY)
- Sterling McCall Auto Group (TX)
- Red McCombs Automotive (TX)
- Jay Wolfe Auto Group (MO, IL, OH and KS)
- Richardson Investments, Inc. (NM, TX and AZ)
- Sheehy Automotive (MD and VA)
- Koons Auto Group (VA and MD)
TAS Consulting Team Leader
Reynolds Consulting Services
May 2000 – June 2002 (2 years 2 months)
Ralph led the Technology Assisted Sales (TAS) Consulting Team which delivered specialized eBusiness Consulting, Training and Implementation services to retail automotive dealerships throughout North America. Ralph and his team engineered and implemented hundreds of Internet sales Departments and Business Development Centers (BDC) throughout the U.S. and Canada that utilized various Reynolds technology products such as web sites, CRM applications, systems and Information technology tools including automated marketing and communication products.
Cyber Car eBusiness Consultant
HAC Group
October 1999 – May 2000 (8 months)
Ralph was one of the original 30 consultants that launched the Cyber Car eBusiness Consulting division within the HAC Group of Wynnewood, PA. Duties included delivery of professional consulting services to Ford, Lincoln, Mercury and Volvo dealerships throughout North America under contract with the Ford Motor Company. Ralph set up and brought operational over 100 Internet Sales Departments at U.S. and Canadian dealerships during his tenure as a Cyber Car eBusiness Consultant.
Senior Sales Manager
Red McCombs Automotive
May 1998 – May 1999 (1 year 1 month)
Responsible for Recruiting, Hiring and Training of Variable Operations personnel for Red McCombs Ford, Red McCombs Toyota and Red McCombs Used Car Super Center in San Antonio, Texas. Developed career paths and managed transfers of personell amongst sales departments, Finance and Insurance, as well as sales management teams.
Finance and Insurance Director
Bob Lewis VW-Peugeot
March 1986 – March 1988 (2 years 1 month)
Managed delivery and sales of Finance and Insurance products, along with aftermarket profit center for Downtown San Diego automotive retailer. Supervised staff of F&I Managers, negotiated Lender transactions and placement of Seller Assisted Installment Contracts. Responsible for Finance Profit center, legal documentation requirements for sales transactions and subsequent funding of all contracts for the sale of motor vehicles.
Ralph Paglia's Publications
-
Automotive Digital Marketing
- Automotive Media Group
- December 24, 2007
Authors: Ralph PagliaRalph Paglia is the Founder and Editor-in-Chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking amongst marketing professionals working in the car business. The ADM Professional Community derives revenue from advertising and consulting services...
-
Dealix Interview - Part 1
- The Dealix Dealer Newsletter
- October 1, 2006
Authors: Ralph PagliaInterview with Ralph Paglia of Courtesy Chevrolet
The Intelligent Approach to Challenges Big and Small
The Dealix Dealer Newsletter recently sat down with Ralph Paglia, CRM/e-business director at Courtesy Chevrolet, consistently one of the top Chevrolet dealers in the country. A well-known expert in online automotive sales, Ralph shared so many best practices with us that we decided to publish his advice over the course of two issues. In this first installment, Ralph talks about adapting to market trends and competing with the imports. -
Dealix Interview - Part 2
- The Dealix Dealer Newsletter
- January 1, 2007
Authors: Ralph PagliaRalph Paglia of Courtesy Chevrolet Interview Part 2
We’re bridging 2006 and 2007 by continuing our chat with Ralph Paglia, CRM/e-Business Director at Phoenix’s Courtesy Chevrolet. Courtesy is consistently one of the top Chevrolet dealers in the country, and Ralph’s immense success has made him a nationally known expert in online automotive sales. In this second installment, Ralph talks about advertising budgets, common Internet sales mistakes, “slurping,” and the dealership of the future. -
Digital Dealer Magazine Cover Story
- Digital Dealer
- March 1, 2007
Authors: Ralph PagliaIn 2006, Arizona was the fastest growing state in the country, and Phoenix is the fastest growing city in the state. Growth is fueling an extraordinarily strong, vibrant economy and a boom in the Arizona Latino population. Twenty-four percent of all auto sales in the Phoenix Valley market are from Latino buyers and Courtesy Chevrolet reports that over 45 percent of its sales come from the Latino population. The market finds 13 very aggressive Chevrolet stores competing for market share. Ralph Paglia, the e-business director at Courtesy finds his team under attack by the online efforts of his hyper-competitive counterparts at those 13 other Chevy dealerships.
-
AutoTrader Acquires VinSolutions – An Auto Industry Insider’s Perspective
- Automotive Digital Marketing Professional Community
- May 22, 2011
Authors: Ralph PagliaWhile I was working as a speaker at the VinSolutions sponsored “Internet Battle Plan” 3 day dealer training workshop in Kansas City on Wednesday May 18th, Sean Stapleton (VinSolutions Chief Sales Officer) approached me and said he wanted to update me on an important announcement regarding VinSolutions… He then told me about the Autotrader.com acquisition of VinSolutions and showed me the AutoTrader issued press release announcing the deal. Was I surprised? Not really... My initial perception and response to Mr. Stapleton was along the lines of “Well, that makes more sense than most of the acquisitions I have been privy to, and congratulations on a job well done.”
-
Captain Mathew Berger; WWII Hero That I Met at the Automotive Leadership Roundtable and Awards
- Automotive Digital Marketing Professional Community
- March 25, 2011
Authors: Ralph PagliaOK, let me just state up front that this post has nothing to do with selling cars, but has everything to do with why we are each able to pursue our careers in the auto industry... Because, had Hitler won World War II, we would all be driving Volkswagens. As much as I like the modern day VW line-up, I am sure the company would be vastly different had Germany prevailed in World War II. Which brings me to my topic; Captain Mathew Berger.
This article is based on a story I listened to while leaving the Automotive Leadership Roundtable and Awards Event in Miami Beach. I had the great privilege of meeting and chatting with Captain Mathew Berger, a World War II Hero and an inspiration to anyone, any time they think they have a difficult job!
Sean Wolfington, Greg Noonan and Ralph Paglia all converged during a chance encounter in the lobby of the Loews Hotel in Miami Beach. As we exchanged greetings, and I asked Greg about his new plane, an older gentleman approached us... He asked Greg if he was a pilot, which he is. -
Behavioral Targeted Advertising for Car Dealers
- Automotive Digital Marketing Professional Community
- January 12, 2011
Authors: Ralph PagliaWhat can dealers do with Behaviorally Targeted (BT) web based advertising?
Behavioral Targeting is advertising space purchased from an online network of websites that utilize technology to restrict a dealer's advertising so that it only appears when consumers who are known to be somewhere in the vehicle purchase cycle are visiting that specific web page...
Ralph Paglia's Education
State University of New York at Buffalo - School of Management
MBA, Marketing
1979 – 1981
Valparaiso University
BS, Business Administration
1975 – 1979
Activities and Societies: Phi Kappa Psi
Ralph Paglia's Additional Information
- Websites:
- Interests:
-
Automotive eBusiness development for sales, online automotive service marketing, web based parts and accessories sales, Digital Advertising strategies, Search Engine Marketing (SEM), Search Advertising, Search Engine Optimization (SEO), Online Display Advertising strategies, Behavioral Targeting, website visitor Retargeting, creative retargeting, advertising creative based sequential messaging, social media marketing, online business reputation management, Transactional eCommerce capable automotive web site development, OEM business development, automotive consulting practice
- Groups and Associations:
-
Association of Automotive Internet Sales Professionals (AAISP), Google AdWords Certified Professional, General Motors Standards for Excellence (SFE), Ford and Lincoln Mercury Digital Advertising Program for Dealers, Automotive Digital Marketing (ADM) Professional Community
-
- Honors and Awards:
-
Certified Technical Trainer (CTT), Reynolds Consulting Services Consultant of the Year for 2001, AAISP Internet Sales Management 2007 National Award, Digital Dealer Magazine April 2007 cover story, Google Certified AdWords Professional. GM Standards For Excellence (SFE) Facilittor, GM Certified Internet Dealer (CID), Digital Dealer Conference Featured Speaker, J. D. Power and Associates Automotive Internet Roundtable Featured Speaker, Kelley Blue Book eBusiness Networking Featured Presenter, Ford Lincoln Mercury Digital Advertising Dealer Summit Facilitator, American Honda Motor Company Internet Lead Management Featured Speaker, 2011 PCG Digital Marketing Passion Award,
Contact Ralph for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
View Ralph Paglia’s full profile to...
- See who you and Ralph Paglia know in common
- Get introduced to Ralph Paglia
- Contact Ralph Paglia directly
Not the Ralph Paglia you were looking for? View more »
