Owner, Restaurant Marketing Journal.com; Restaurant Marketing for Free; The Underground Unbrella System.
United States
- Current
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- Owner at Restaurant Marketing Journal.com
- Past
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- Owner at MacNaughton Partners
- Education
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- The University of Western Ontario
- Connections
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3
connections
- Industry
- Hospitality
- Websites
Roy W. MacNaughton’s Summary
Roy W. MacNaughton has more than thirty years of international hospitality industry experience. He has lived and worked in Canada, the USA, the UK, The Bahamas, Trinidad & Tobago, and Australia.
He graduated from Toronto’s Ryerson University in Hotel, Restaurant and Tourism Management.
Roy returned to school at age 29, choosing the Ivey School of Business at the University of Western Ontario where he earned his MBA.
Within one year, Roy went on to establish his own firm, Hospitality Marketing, with a Ryerson classmate. Together, they provided marketing research, planning and advertising services to well-known firms including McDonalds, American Express, Four Seasons Hotels, Hilton International, KFC, Wendy’s, H.J. Heinz, Johnson & Johnson, and many others.
Within six years, he was hired away by one of his own clients, (the second largest restaurant company in Canada), as the Executive Vice-President of Marketing. After two years in this position, Roy was transferred to the U.S., as President and Chief Operating Officer of their fledgling subsidiary. Roy grew that division from $3.2 million to $72 million.
After a few years, the call of the consulting business brought him back to owning and operating his own consulting firm.
Roy loves the excitement of seeing people learn and businesses grow. As a part-time, adjunct professor, he has taught university MBAs and undergraduate hospitality students in the U.S., Canada and the West Indies, including at Johnson & Wales in Miami.
He writes weekly newspaper columns on marketing and has been a Contributing Editor for Today's Restaurant News for the last 11 years. Roy writes online for many hospitality industry publications, blogs and sites, including the new social networking site, www.FohBoh.com, the "Voice of the Global Restaurant Industry".
Roy W. MacNaughton’s Specialties:
25+ years of international marketing experience in all aspects from advertising, market research, copy writing, strategy development, to the tactical implementation of marketing plans.
This is combined with 11 years of Internet Marketing and hundreds of articles on hospitality marketing issues.
My first e-book is targeted at the independent restaurateur and how s/he can use low-cost or absolutely free marketing tactics to survive and thrive in this beleaguered economy
Roy W. MacNaughton’s Experience
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Owner
Restaurant Marketing Journal.com
(Hospitality industry)
Currently holds this position
-
Owner
MacNaughton Partners
(Restaurants industry)
1975 — 2008 (33 years)
I have worked as a self-employed hospitality/restaurant marketing adviser for more than 25 years, in six different countries. See my extended profile for full information...
Roy W. MacNaughton’s Education
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The University of Western Ontario
MBA , Marketing and Human Resources Management , 1973 — 1975
Roy returned to school at age 29, choosing the Ivey School of Business at the University of Western Ontario where he earned his MBA. He was one of only two graduating students in that year that chose not to attend any job interviews. Instead, he, a fellow student and one of their professors, formed a partnership to provide specialized marketing services to companies in the advertising sector and the hospitality industry.
- Activities and Societies:
- President of Small Business Club, ice hockey,
Additional Information
Roy W. MacNaughton’s Websites:
Roy W. MacNaughton’s Interests:
reading, writing for the industry, ice hockey, marketing of all types, gardening and hiking
Roy W. MacNaughton’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
