Owner of Roughstock Studios | Creative messaging for nonprofit and for-profit innovators.
San Francisco Bay Area
Owner of Roughstock Studios | Creative messaging for nonprofit and for-profit innovators.
San Francisco Bay Area
1 more...
Born and raised on the East Coast, I've been living and writing in San Francisco for the last dozen years. My approach to communications is based on over a decade of in-house business management, design, writing, and marketing experience. I've also served stints as a bookkeeper, poet, teacher, honky tonk DJ, and bartender—all of which directly inform my work.
Roughstock Studios is my solo communications practice, started in 2004. Roughstock develops ethical and engaging messages for independently-minded organizations, as well as creative agencies working with them.
Occasionally unorthodox but always responsive, I try to challenge boring thinking and seek out the less obvious in everything the studio does. Always, of course, with the practical goals of my clients and collaborators in mind.
I'm always open to new projects and idea exchanges, so don't hesitate to drop me a message.
SKILLS:
• Building meaningful messages from words and pictures.
• Making complex subjects easier to grasp.
• Bringing a creative, thoughtful approach to the table.
SUBJECTS:
• Sustainability, green and LOHAS issues
• Adult beverages including spirits, craft beer and wine
• Hospitality, service and sales
• Small business development
(Marketing and Advertising industry)
2004 — Present (5 years)
Roughstock creates strategic communications without the selling of souls. We work with our clients to build brands, increase sales, and strengthen relationships, without sacrificing ethics or environment.
CONSULTING
Brand/identity development
Marketing strategy
Sustainability strategy
Hospitality and F&B
GRAPHIC DESIGN & COPYWRITING
Logos and identity collateral
Direct mail and promo campaigns
Print and e-newsletters
Product packaging
Invitations
Websites
Menus
More...
Roughstock is a San Francisco-certified Green Business. For more details, check out our website: www.roughstockstudios.com
Certificate , Sustainable Business Management , 2007
BA , Creative Writing , 2000 — 2004
1995 — 1996
Hospitality, food and beverage, spirits, beer, wine, writing, reading, film, music, employee training and development, sustainability, bartending, traveling, small business management, camping, vegetable gardening, opinionating, learning.