
Strategy Director at Virgin / Entrepreneur
Coventry, United Kingdom

Strategy Director at Virgin / Entrepreneur
Coventry, United Kingdom
Marketing, ATL/BTL/Through the line media, branding, customer research with a particular interest in building customer relationships, future trends and digital media. Extensive start up experience.
(Publishing industry)
June 2006 — Present (3 years 2 months)
Our new venture in Children's publishing (both traditional and digital) which launched June 2007 at http://www.patandpals.com
(Privately Held; 11-50 employees; Gambling & Casinos industry)
December 2003 — Present (5 years 8 months)
Moving on from Marketing and Operations Director in April 2007 to Strategy Director as Virgin Games continues to grow. Looking after the development and marketing of Virgin Games and our gaming verticals - Virgin Poker, Virgin Bingo, Virgin Casino and Virgin Skill
(Partnership; 1-10 employees; Marketing and Advertising industry)
March 2002 — Present (7 years 5 months)
My consultant face for projects that I take on that are of particular interest to me.
(Privately Held; Marketing and Advertising industry)
June 2001 — May 2003 (2 years)
Partner at Heresy, an HHCL/Chime Communications company. In client facing role in charge of customer relationship programmes and digital strategy for a variety of clients including MVC, Speedo and Sci-Fi Channel.
(Privately Held; 11-50 employees; Online Media industry)
June 1999 — June 2001 (2 years 1 month)
Our dotcom foray, to build a personalised entertainment recommendation service
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 1994 — June 1999 (4 years 11 months)
Pre-eminent online marketing agency from BMP DDB - later to become Tribal DDB
(Privately Held; 11-50 employees; Online Media industry)
January 1995 — June 1996 (1 year 6 months)
Investment from BMP DDB saw a straddling of roles between BMP interAction and Online Magic prior to sale at Agency.com,
(Privately Held; 201-500 employees; Marketing and Advertising industry)
September 1992 — August 1994 (2 years)
Learning the ropes at an excellent Ad Agency
BA (Hons) EBOR , English , September 1989 — June 1992
DADI