Senior Interaction Designer at R/GA
Greater New York City Area
- Current
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- Senior Interaction Designer at R/GA
- Past
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- Director of User Experience at Modernista!
- Founder, Principal at 9teen9d creative research
- Researcher/Author, Customer Experience at Forrester Research
- Game Designer at Harmonix Music Systems
- Designer, Entrepreneur at PeaceMaker (now ImpactGames, LLC)
- Education
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- Carnegie Mellon University
- New England Conservatory of Music
- Connections
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407
connections
- Industry
- Design
- Websites
Ross Popoff-Walker’s Summary
Heart of a designer, brain of a strategist, spirit of an entrepreneur.
Expertise in user experience, digital strategy, social media, and the written word. Weekly blogging at annoyingdesign.org/blog.
Ross Popoff-Walker’s Experience
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Senior Interaction Designer
R/GA
(Public Company; IPG; Marketing and Advertising industry)
September 2009 — Present (3 months)
Part of the Mobile & Emerging Platforms team, working across all accounts, and on new business.
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Director of User Experience
Modernista!
(Privately Held; Marketing and Advertising industry)
July 2008 — September 2009 (1 year 3 months)
Provided digital strategy and UX leadership on all accounts including Palm, Cadillac, TIAA-CREF, and (RED). Championed digital concepts internally, helping to push the agency towards channel integration. Built new biz pitches from the ground up, successfully bringing in new digital work for the agency.
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Founder, Principal
9teen9d creative research
(Management Consulting industry)
February 2008 — September 2008 (8 months)
9teen9d is a design strategy consultancy that helps start-ups and global clients alike understand new audiences by sharing design frameworks and mental models that structure creative efforts.
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Researcher/Author, Customer Experience
Forrester Research
(Public Company; FORR; Research industry)
June 2006 — June 2008 (2 years 1 month)
Wrote some of the most popular client-facing research reports, on topics like young consumers, digital strategy, and user experience. Evaluated Fortune 500 clients’ Web properties and digital brands. Clients included Capital One, Hewlett-Packard, Office Depot, Microsoft, New York Times, Sovereign Bank, US Postal Service.
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Game Designer
Harmonix Music Systems
(Public Company; VIA; Computer Games industry)
May 2005 — April 2006 (1 year )
Designer on multiplayer experience for Guitar Hero I. Prototyped concepts for new products.
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Designer, Entrepreneur
PeaceMaker (now ImpactGames, LLC)
(Computer Software industry)
September 2004 — May 2005 (9 months)
PeaceMaker is an educational video game simulation of the Israeli-Palestinian conflict. Responsible for ideas, proof-of-concepts, pitching for funding.
Ross Popoff-Walker’s Education
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Carnegie Mellon University
MET , Entertainment Technology , 2004 — 2006
Masters degree in interactive design. Studies in storytelling and narrative, rapid prototyping, project management, and designing for emerging media. Usability and design studies with Randy Pausch.
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New England Conservatory of Music
BM , Music Composition, Education , 1999 — 2003
Additional Information
Ross Popoff-Walker’s Websites:
Ross Popoff-Walker’s Interests:
Formal usability testing, Heuristic evaluation, Persona development, Rapid brainstorming; Prototyping and concept design, Public speaking, Research and analysis, Writing; Flash/Actionscript, Illustrator, Photoshop, Paper Prototyping, SPSS, HTML/CSS
Ross Popoff-Walker’s Honors:
- Best Marketing and Strategy Research Report, Q3 2007: Forrester Research ("Desirable Online Experiences”)
- Best Audio: Game Developer's Choice Awards (Guitar Hero)
- Academy of Interactive Arts & Sciences, Family Game of the Year (Guitar Hero)
- Academy of Interactive Arts & Sciences, Outstanding Achievement in Game Design (Guitar Hero)
Ross Popoff-Walker’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
