Ross Hendricks

Current

Marketing Manager, Consumer at ConvaTec

Past

Marketing Communications Manager at Datacolor
Marketing Specialist at Datacolor
Customer Service Supervisor at ColorVision|Datacolor

Sales & Support Manager at ColorGATE
Inside Sales Representative at Scanvec Amiable Ltd.

see less...

2 more...

Education

La Salle University
University of Pittsburgh

Recommended

5 people have recommended Ross

Connections

67 connections

Industry

Marketing and Advertising

Ross Hendricks’s Summary

Talented, results-producing Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in directing the creation of marketing tools and steering the execution of marketing programs. Demonstrated success driving growth in targeted markets through implementation of key projects. Solid leadership skills; able to collaborate with brand marketers and customer marketers to leverage, and manage graphic design and marketing services.

Ross Hendricks’s Specialties:

• Strategic Market Planning
• New Market Penetration
• Marketing Collateral Development
• Market Research & Analysis
• Web Development & Management
• Team Building & Management
• Direct Marketing Programs
• Budget Preparation/Administration

-Working knowledge of Sugar, Fair Isaac, FileMaker, Siebel, BPCS & JD Edwards databases

Ross Hendricks’s Experience

Marketing Manager, Consumer

ConvaTec

(Public Company; BMY; Medical Devices industry)

March 2008 — Present (1 year 5 months)

Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals.

• Responsible for managing consumer relationship initiatives, including the development and execution of strategies for all consumer interaction points
• Responsible for identifying of customer need states derived from market research data to guide the development of initiatives
• Coordination of U.S. Ostomy Care web strategy and content development
• Development and distribution of consumer facing communication campaigns
• Management of strategy and implementation of the consumer magazine
• Direct contact with key customers to develop channel specific programs
• Collaboration with brand marketers to leverage customer acquisition and retention opportunities
Marketing Communications Manager

Datacolor

(Public Company; 201-500 employees; Computer Software industry)

April 2006 — February 2008 (1 year 11 months)

¨Responsible for planning and management of the corporate marketing budget for the Americas
¨Responsible for marketing products and services in both business-to-business and business-to-consumer environments throughout North & South America, and Europe
¨Manage strategic planning, development and coordination of all marketing communications programs that promote the sale of company products in the North & South America region for both the industrial and consumer product lines
¨Manage all trade show, public relations, advertising activities, marketing collateral and sales presentation development for the region
¨Manage the coordination and execution of all corporate marketing strategies, programs, and deliverables
¨Responsible for tracking and reporting on global marketing communications expenditures
Marketing Specialist

Datacolor

(Public Company; 201-500 employees; Computer Software industry)

October 2005 — April 2006 (7 months)

¨Coordinate all marketing communications programs that promote the sale of company products in the North & South America region for both the industrial and consumer product lines
¨Assist in the coordination and execution of corporate marketing strategies and programs
¨Coordinate CRM activities, tradeshow logistics, public relations support, advertising trafficking, marketing collateral printing, and fulfillment
¨Assist in purchase order processing and budgetary management.
Customer Service Supervisor

ColorVision|Datacolor

(Public Company; 201-500 employees; Computer Software industry)

March 2003 — October 2005 (2 years 8 months)

¨Manage CV Order Entry and Customer Service/Technical Support departments
¨Provide sales and support services for accounts in the photography, digital printing and home theater industries
¨Manage reseller accounts by communicating product availability, pricing, quotes, order status and invoicing
¨Perform product demonstrations and trainings for resellers and strategic partners
¨Develop and maintain software documentation and knowledge database
¨Develop, implement and perform customer support training program for internal and future personnel
¨Conduct testing and quality assurance of monitor calibration, printer profiling and home theater products
¨Develop, implement, perform and oversee database and operational enhancements
Sales & Support Manager

ColorGATE

(Privately Held; 51-200 employees; Computer Software industry)

January 2000 — January 2003 (3 years 1 month)

¨Managed the United States operation of a Germany based software manufacturer
¨Responsibilities included accounting, shipping, payroll, 401(k) plan administration, technical support & sales
¨Developed end-users, resellers, distributors and partners in the United States, Canada & South America
¨Performed International and domestic technical support of large format digital printing software and color management hardware & software
¨Conducted product demonstrations, installations & reseller/distributor trainings
¨Conducted product management through technical writing, documentation, and quality assurance
Inside Sales Representative

Scanvec Amiable Ltd.

(Public Company; 201-500 employees; Computer Software industry)

March 1999 — December 1999 (10 months)

¨Communicated with resellers and end-users, qualify and expedite prospects to the appropriate outside rep, reseller or distributor
¨Sold product and version upgrades, peripherals and add-ons
¨Database management of leads, sales, RMAs, and technical issues
¨Assisted Director of Sales in the development and implementation of marketing strategies, promotions, policies and procedures
¨Represented at tradeshows and open houses in order to demonstrate and promote signmaking, engraving, routing, and digital print RIP software