Rosie Siman

Current

Social Marketing Strategist at Cake

Past

Account Executive and Student of Social Media at Translation Consultation & Brand Imaging
Barista at Starbucks
Executive Board at Pi Beta Phi

Intern at Tasty World
Intern at Creative Artists Agency
Intern at Michelle Roche Media Relations
intern at rpm managment

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4 more...

Education

The University of Georgia
The Outdoor Academy
University School of Nashville

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Recommended

5 people have recommended Rosie

Connections

300 connections

Industry

Marketing and Advertising

Websites

Rosie Siman’s Summary

Living in NYC, working as a Social Marketing Strategist at Cake, the second iteration of my post-college dream job.

Growing up with Napster and Xanga, I've lived online since the dial-up era. Of course, my digital footprint has evolved with the ever-changing digital landscape, but throughout all the iterations, my passion remains the same. I'm fascinated with helping brands understand and use emerging technology platforms; I'm captivated by the way different audiences use and respond to the internet; I'm curious about the ways business will evolve with the continued digital developments.

I have a soft spot for little kids, piggy back rides, red wine and cupcakes : )

I love the internet.

Rosie Siman’s Specialties:

SMPR, blogging, branding, graphic design, viral video campaigns/execution, facebook, vimeo.com, dreamweaver, flash, basic html, in design, photoshop, the internet : )

Rosie Siman’s Experience

Social Marketing Strategist

Cake

(Privately Held; Marketing and Advertising industry)

September 2009 — Present (3 months)
Account Executive and Student of Social Media

Translation Consultation & Brand Imaging

(Privately Held; Translation and Localization industry)

May 2007 — September 2009 (2 years 5 months)

I interned with Translation during the summer of 2007. I primarily worked on an electronics account (I'm not sure if I'm allowed to mention the name) to develop a global youth marketing strategy. I also worked on the (MySpace) launch of P. Diddy's fragrance: 'Unforgivable Woman' as well as the Beyonce B'Phone launch. I didn't really sit in on client meetings; Instead, I delivered client presentations and was always pushed to interact with the clients throughout the process.

As a remote employee, each day I deliver a pop culture newsletter of sorts called "The Daily Download". I combine research from trade sites such as AdAge as well as blogs and other Web sites and then write about any trends. The Daily Download covers the following areas: Fashion & Celebrity Gossip, Lifestyle, Music, Automotive, Movies & TV, Technology, Advertising & Marketing, Branding and a Miscellaneous section.

Intern Memo profiled my internship: http://www.internmemo.com/archive_entry.php?id=46b16494c1724
Barista

Starbucks

(Public Company; SBUX; Retail industry)

August 2005 — July 2008 (3 years )

I'm pretty obsessed with Starbucks.
Executive Board

Pi Beta Phi

(Public Relations and Communications industry)

January 2005 — May 2008 (3 years 5 months)

I first served as an Assistant to the VP Social my freshman year at Pi Beta Phi.

My sophomore year, the position was re-titled to New Member Coordinator, and I took that position my sophomore year. My budget was $20 thousand and I did everything from event planning to academic programming for 180+ girls.

Until January 08, I am served as the T-Shirt chair. I coordinated with various apparel providers all t-shirts printed for the sorority (aprox 1/week). I brainstormed ideas and worked with graphic designers and then distributed the final product to the sorority as a whole.
Intern

Tasty World

(Marketing and Advertising industry)

2007 — 2007 (less than a year)

I researched new music and bands through MySpace. I also handled requests from bands wanting to play at Tasty World. I cataloged all press kits from bands and kept track of the numbers each band was bringing in.

In addition to the basic booking stuff, Murphy, the owner of Tasty World, taught me a good bit about owning your own business and how the music scene in Athens worked. I also wrote press releases for large shows (visible on TastyWorld.net)
Intern

Creative Artists Agency

(Public Company; Entertainment industry)

May 2006 — July 2006 (3 months)
Intern

Michelle Roche Media Relations

(Marketing and Advertising industry)

2006 — 2006 (less than a year)
intern

rpm managment

(Privately Held; 51-200 employees; Marketing and Advertising industry)

2000 — 2004 (4 years )

Rosie Siman’s Education

The University of Georgia

2004 — 2008

Activities and Societies:

Pi Beta Phi, Food Not Bombs, New Media Institute, Music Business Program
The Outdoor Academy

1999 — 2004
University School of Nashville

Additional Information

Rosie Siman’s Websites:

Rosie Siman’s Interests:

changing the world, NYC, my family & friends, rock climbing, backpacking, social media tools: facebook, myspace, vimeo, twitter, tumblr, pandora, dodgeball, second life...