Matthew Rosenhaft

Current

Principal at Social Gastronomy

Past

Vice President of Marketing & Social Media Practice Lead at Grand Central Solutions
Vice President of Sales and Marketing at CoreSpeed
Contract Vice President of Marketing at Multiple Early Stage Companies

Vice President of Sales and Marketing at Insol
CEO and Vice President of Marketing at Multiple Venture Capital Funded, Early Stage Firms
Product Marketing Manager (Acting Director of Marketing) at Daleen Technologies
Product Manager and Marketing Program Manager at Atlas Telecom

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4 more...

Education

Georgia State University
University of Georgia
Riverwood High School

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Recommended

40 people have recommended Matthew

Connections

500+ connections

Industry

Computer Software

Websites

Matthew Rosenhaft’s Summary

Matthew is a Marketing Executive and Consultant who specializes in Marketing Strategy, Social Marketing, and Web 2.0 Product Management. Matthew has over 17 years in marketing, product management, and sales roles with a variety of information technology companies. Matthew has an extensive background in the SaaS Software, Social Media, Mobile, IT Services, and Telecom industries. He also has founded several early-stage venture-backed technology companies and holds a US patent for a mobile marketing technology. Matthew is a regular speaker and blogger on social media and marketing strategy topics.

Matthew Rosenhaft’s Specialties:

Strategic Marketing Planning, Online and Social Media Marketing, Product Development & Management, User Experience & Adoption, Strategic Business Initiatives Alignment, Online Community Interactions & Growth

Matthew Rosenhaft’s Experience

Principal

Social Gastronomy

(Privately Held; Management Consulting industry)

August 2009 — Present (4 months)

Social Gastronomy ℠ is a specialized Enterprise Social Management Consulting practice that enables organizations to leverage social media for marketing, customer relationships, operations, employee engagement, and partner management.

Our Social Cookbook ℠ is a standardized methodology that enables organizations to systematically identify market and business opportunities, validate the business case, manage technology selection, facilitate adoption, and execute measurable social programs.

Social Gastronomy ℠ has the ability to augment existing engagements with our staff of social media specialists with specific expertise in; social marketing and evangelism, online community development, and Web 2.0 technology adoption.
Vice President of Marketing & Social Media Practice Lead

Grand Central Solutions

(Privately Held; Internet industry)

January 2008 — June 2009 (1 year 6 months)

Incubated social media and web 2.0 consulting practice for online marketing, lead generation, CRM, and recruiting. Reports: Multiple. Core offerings: Social Media & Web 2.0 Application Consulting

Overcame numerous challenges as company transitioned through several business models; creating a consistent brand identity and messaging about the company’s core values.

Developed proprietary methodology for implementing online communities to assist organizations in leveraging social media, web 2.0, and online community technologies for improving online marketing, customer relationships, and organizational productivity.

Designed and implemented social media platforms and Web 2.0 integration projects for clients. Representative clients included: Intercontinental Hotel Group, Carpenter Technologies, Matrix Resources, MMA Real-life
Vice President of Sales and Marketing

CoreSpeed

(Privately Held; Information Technology and Services industry)

January 2007 — January 2008 (1 year 1 month)

Led Web 2.0 and Enterprise Social Media practice. Reports: Multiple. Core product: Web 2.0 Software, Enterprise Social Media, & Email Marketing.

Built CoreSpeed into industry recognizable brand within the Enterprise Social Media space with limited resources and staff. Marketing successes included 300% growth in sales pipeline, launched brand at Web 2.0 Conference, increased Google ranked pages by 30X, placement of CoreSpeed on first page of organic Google search, and launch of CoreSpeed's online community.

Managed CoreSpeed's Enterprise Social Media consulting practice to assist clients in developing execution plans around social media & Web 2.0 for marketing. Representative clients included BMC Software, CRM Association, CPI Group, Communitelligence, ScreamFree Parenting, ChicksAway, LeisureLogix, and Agile Resources.
Contract Vice President of Marketing

Multiple Early Stage Companies

(Computer Software industry)

August 2005 — January 2007 (1 year 6 months)

Worked from a foundation of proven marketing fundamentals to assist early stage technology companies with creating innovative, often landmark, new products and services launch plans.

Provided marketing leadership to early stage technology companies; marketing plan development, fund raising strategies, strategic partnership development, and product planning.

Consulted with early stage companies in email management, IT security software, WiMax, URL domain rental, Artisan Chocolates, and GPS location based services markets.

Defined go-to-market strategies and product roadmaps

Re-developed corporate branding and positioning within first 30 days

Built original reseller base of 2 into a national network of 30.

Assisted one company to achieve more sales in 60 days than in the previous 12 months.
Vice President of Sales and Marketing

Insol

(Privately Held; Information Technology and Services industry)

December 2002 — April 2005 (2 years 5 months)

Provided key leadership in quickly turning around underperforming sales and marketing. Reports: 22. Core services: IT Business Consulting, Disaster Recovery, Desktop Support and IT Strategic Planning.

Resolved major initial challenges, including: uncompetitive pricing, a poor project quotation model, poor IT needs evaluation ability, inadequate service presentation, and lack of differentiation from competitors.

Pioneered corporate focus of helping business leaders make better IT-based business decisions. Mastered the art/science of packing proposals for both the IT staff and the corporate business decision makers.

Quickly turned around sales and profits: landed 18 new accounts in 4 mos – more than previous 18 months combined.

Led increase of annual sales by 280%.

Re-packaged service delivery, reducing costing by 30%.

Increased project sales conversion rate from 50% to 90%.
CEO and Vice President of Marketing

Multiple Venture Capital Funded, Early Stage Firms

(Information Technology and Services industry)

April 1999 — October 2002 (3 years 7 months)

Provided role of consultant and V.P. of Marketing for startup companies. Reports: 35; oversight of 80 contractors.

Took ePanacea from virtual obscurity to #1 in its market within 12 months – with minimal financial costs.

Leveraged expert skills in guerilla marketing to achieve record results; this marketing approach would become foundational to future business successes; learned to continually take the path less traveled for competitive advantage and differentiation.

Gained invaluable insight to marketing budgeting – use the snowball effect to minimize initial investments.

Established expertise in marketing new technologies across multiple markets.

Select projects:
ePanacea:® start up software (application service provider) company. Launched prototype – 180% sales growth.

Fiscal Outlook®: software firm involved in enterprise cash management systems for banks.

Starpound®: awarded patent and license for landmark wireless application.
Product Marketing Manager (Acting Director of Marketing)

Daleen Technologies

(Public Company; DALN; Computer Software industry)

1998 — 1999 (1 year )

Provided a crisis management role – initial boss was terminated in the first 3 months. Core service: Billing/CRM software provider, specializing in Telecom, Wireless and IP-based services.

Built numerous new marketing standards, including press kits, marketing and sales collateral, and a sales/partner channel training program.

Initiated much needed research on competitors; redefined market segmentation; overhauled pricing models and core product messaging.

Displayed career signature of thinking out of the box – taking measured marketing risk to capitalize on niche market opportunities and leverage unique corporate strengths.
Product Manager and Marketing Program Manager

Atlas Telecom

(Privately Held; 201-500 employees; Telecommunications industry)

1997 — 1998 (1 year )

Enjoyed role of strategic marketing planning, product and program development for this Telecom software provider.
Promoted in less than 12 months from Program Manager to Product Manager – for voicemail product line with $75 million per annum in sales.
Gained tremendous insight to Asian sales channel planning and distributor development. Learned the art/science of recruiting new partners, participating in tradeshows and nursing a viable customer support partner program.
Managed relationship with major Asian telecom, generating annual sales over $7 million.

Matthew Rosenhaft’s Education

Georgia State University

MBA , Marketing , 1995 — 1996

Finished Top of Class
University of Georgia

BA , 1989 — 1992

Activities and Societies:

Alpha Epsilon Pi
Riverwood High School

1984 — 1989