Rory Paterson

Current

Digital Business Director at MediaCom Edinburgh

Past

Digital Project Manager at Union Digital
Senior Account Manager at BigMouthMedia

Education

Fachhochschule für Technik und Wirtschaft Berlin
Glasgow Caledonian University
Banchory Academy

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Recommended

5 people have recommended Rory

Connections

151 connections

Industry

Online Media

Websites

Rory Paterson’s Summary

Working in the digital media and marketing industry for the past 7 years I've built up an expert knowledge in an array of digital disciplines.

Starting out at BigMouthMedia I was fortunate enough to work on organic SEO strategies for some great clients, including BA, PlayStation and the Early Learning Centre.

Post BigMouth I went creative side. As well as managing build projects I concentrated heavily on the evolving world of rich media platforms and adserving, promoting their capabilities and use to both digital and traditional creative teams.

With a very keen interest in accountability and results I welcomed the challenge to join MediaCom Edinburgh in 2005. The role was to develop a digital media offering, build a team and integrate with the holistic media strategy, planning and buying offering of the agency. 3 years on and proud to say that we are now a multi award winning digital media department with an enviable client list including RBS, Subway Sandwiches, The Scottish Government, Little Tikes and VisitScotland. We've got all major verticals covered and have proven expertise in online Brand, Brand Response and DR. Billings have grown 300% yoy with income and head count increasing in line with our success. We continue to deliver truly integrated media solutions to our clients and have delivered media firsts such as Scotland only Xbox In-Game ads for the Scottish Government, bespoke day-part targeting for Subway and custom regional re-targeting strategies for our major DR clients. Take a look at www.mediacomedinburgh.com

Rory Paterson’s Specialties:

Internet Marketing, Digital Marketing, Online Branding, Online Direct Response, Online DR, Online Brand Response, In Game Advertising, Online Sponsorship, Online Advertorial, Content Proliferation, Online PR, ePR, Electronic PR, Search Engine Marketing, Paid Search, Pay Per Click, Affiliate Marketing, PPC, Online Media Planning, Online Media Buying, Online Display, Mobile Marketing, Aggregators, Social Media Marketing, Digital Consultation, Digital training, Digital Coaching

Rory Paterson’s Experience

Digital Business Director

MediaCom Edinburgh

(Public Company; 51-200 employees; Marketing and Advertising industry)

May 2005 — Present (3 years 5 months)

Developing Digital media solutions and the MediaCom Scotland Digital offering.

Integrated communications strategy, planning and buying, including but not limited to;

Online Display - Brand, Brand Response & DR
Online Sponsorship and Advertorial
Content proliferation and online PR
In Game Advertising
Paid Search
Aggregator and Affiliate Marketing
Social Media Marketing
Email Marketing
VoD and Pod
Mobile Marketing
Digital Consultation, Training and Coaching

Fundamentally, ensuring the close alignment of traditional and digital media to ensure the best possible communications strategies are delivered to our clients.
Digital Project Manager

Union Digital

(Privately Held; 11-50 employees; Marketing and Advertising industry)

August 2004 — May 2005 (10 months)
Senior Account Manager

BigMouthMedia

(Privately Held; Marketing and Advertising industry)

May 2001 — July 2004 (3 years 3 months)

Rory Paterson’s Education

Fachhochschule für Technik und Wirtschaft Berlin

Europaeische Wirtschaft, 1999 — 2000
Glasgow Caledonian University

BA Honours, European Business & German, 1996 — 2000
Banchory Academy

1990 — 1996

Additional Information

Rory Paterson’s Websites:

Rory Paterson’s Interests:

Internet Marketing, Digital Marketing, Online Branding, Online Direct Response, Online DR, Online Brand Response, In Game Advertising, Online Sponsorship, Online Advertorial, Content Proliferation, Online PR, ePR, Electronic PR, Search Engine Marketing, Paid Search, , Pay Per Click, Affiliate Marketing, PPC, Online Media Planning, Online Media Buying, Online Display, Mobile Marketing, Aggregators, Social Media Marketing, Digital Consultation, Digital training, Digital Coaching, Skiing, Mountain Biking, Running, Rock Climbing, Hill Walking, Scuba Diving, Food, Travel............