Dave Rooney (daverooney@gmail.com)

Current

• GBO, Online Retailing at AIB

Past

• GBO, Mid Market Propositions & Strategy at AIB
• Co-Developer at JustRoutes
• Strategic Analyst at AIB

• Stage Door Manager at The Helix
• Engineering Instructor at CTYI

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Education

• Dublin City University
• Dublin City University
• FCJ Bunclody

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Connections

116 connections

Industry

Information Technology and Services

Websites

• My Company
• My Company

Dave Rooney (daverooney@gmail.com)’s Summary

I have worked on online projects in one capacity or another since graduating and during college for the past 4 years working on the design, content, functionality and promotion of justroutes.com, aib.ie, dcusnowboarding.com and skoool.ie among others.

I have much experience in dealing with the rigours of managing a brand online while being mindful of the constraints imposed by both legal and regulatory compliance. I believe my experience in promoting both financial and educational websites at different age groups and sections of the population gives me a good insight into how wide and varied online marketing campaigns can be.

I firmly believe the future of online advertising lies in local campaigns targeting user interests and their location, marrying users with the products and services that they need and want.

Dave Rooney (daverooney@gmail.com)’s Specialties:

•HTML, XHTML, CSS 2/3, XML, Search Engine Optimization and SEO development, Strong skills and understanding in Adwords, Rich media Advertising & Email Marketing, Fully proficient in the use Adobe CS Products including Photoshop, Dreamweaver etc, Strong understanding of all PC Operating Systems, Experienced in using Omnitiure and Google Analytics for MIS, Experieced in the use of Fatwire for CMS

Dave Rooney (daverooney@gmail.com)’s Experience

• GBO, Online Retailing

  AIB

  (Public Company; AIB; Banking industry)

  March 2009 — Present (9 months)

  •Content manage AIB’s Personal, Business, Offshore, CSR, Group, Investor Relations, Northern Ireland and UK sites
  
  •Use Omniture and Google Analytics to monitor online marketing campaigns and make amends where necessary
  
  •Manage the redesign of AIB sites to bring up to current web standards and best practices.
  
  •Advise AIB on the implementation of new and emerging web technologies, since joining this has led to AIB adopting: Google Maps for its Branch Locator, Ajax and Flash for its tools and calculators, Google site search to replace Lucene as its site search engine

• GBO, Mid Market Propositions & Strategy

  AIB

  (Public Company; AIB; Banking industry)

  August 2008 — March 2009 (8 months)

  •Managed the online components of AIB’s “Add more green” campaign.
  
  •Managed the transition of Graduate customers to Personal Bank Accounts.This involved designing a brochure explaining the new account for these customers, drafting letters and ensuring that the database for the mailing was correct.
  
  •Worked on the “GAIN Project” which discontinued a product and switched its remaining customers to other products.

• Co-Developer

  JustRoutes

  (Information Technology and Services industry)

  August 2007 — March 2009 (1 year 8 months)

  •Created a website that uses Google maps mashup to allow users to get from a to b over public transport with two clicks
  
  •Chosen as best web app in Ireland in 2007 by Web2Ireland
  
  •Was chosen to exhibit at the Future of Web Apps Expo in London garnering much media coverage in Ireland and the UK
  
  •Was selected as a speaker at the Digital Media Forum in November 2008

• Strategic Analyst

  AIB

  (Public Company; AIB; Banking industry)

  October 2007 — August 2008 (11 months)

  •Introduced iGoogle, Google Reader and Google Trends to AIB’s strategy teams to aid in research
  
  •Managed AIB’s relationship with skoool.ie and its key stakeholders – The Irish Times and Intel
  
  •Authored strategy papers on AIB’s relationship with Student Unions, cost cuts in Irish Banks and business blogging
  
  •Provided support to the strategically important AIB cost reduction project

• Stage Door Manager

  The Helix

  (Information Technology and Services industry)

  2006 — 2007 (1 year )

• Engineering Instructor

  CTYI

  (Educational Institution; 51-200 employees; Primary/Secondary Education industry)

  2005 — 2006 (1 year )

Dave Rooney (daverooney@gmail.com)’s Education

• Dublin City University

  International Relations , Politcs, Law, Defense, Conflict Studies, Economics, Globalisation , 2003 — 2007

  Activities and Societies:

  DCU Snowboarding

• Dublin City University

  Digital Media Engineering , Digital Media, Web Applications, , 2001 — 2003

• FCJ Bunclody

  1996 — 2001

Additional Information

Dave Rooney (daverooney@gmail.com)’s Websites:

• My Company
• My Company

Dave Rooney (daverooney@gmail.com)’s Interests:

Maps, Transport, Snowboarding, Politics, Current Affairs, Media, Technology,

Dave Rooney (daverooney@gmail.com)’s Groups:

Invent DCU, FOWA

•    The Economist Newspaper readers
•    Web2Ireland.org
•    Financial Services Customer Experience
•    Digital Banking Innovation
•    OpenCoffee Ireland
•    Digital Network IE
•    121 Business Network Ireland
•    Jaiku Users.
•    Dublin City University Alumni
•    Digital Tonic
•    Irish Internet Association
•    Irish Twitter User Group
•    The GreenHouse Incubator
•    Dublin Business2Business Network
•    Social Media Recruiting Group
•    School of Law & Government Alumni
•    Innovation Ireland

Dave Rooney (daverooney@gmail.com)’s Honors:

JustRoutes Chosen as one of the top ten web apps in Ireland at the 2007 Web2Ireland DemoBar

JustRoutes Chosen to demo at the Future Of Web Apps (FOWA) expo in London, garnering much international and national print and radio media coverage.

Recieved a gold Uaneen award upon graduation from DCU in recogntion for extra curicular activity.

Dave Rooney (daverooney@gmail.com)’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch