
Creative Technologist
San Francisco Bay Area

Creative Technologist
San Francisco Bay Area
Ronnie is a creative technologist, deeply passionate about technology and design. He has extensive experience in the interactive advertising industry. A developer applying programming at a creative level, he revels in exploring emerging technologies and pushing them to achieve design objectives.
He has in-depth knowledge in various disciplines of Web technologies. He crafts websites, interactive media, mobile and rich internet applications. A strong believer in web standards and compliancy.
He is no stranger to conveying ideas, thoughts and solutions to audiences of various levels.
Till date, he has worked with international brands like Nokia, HP, DHL, Vodafone, Nike, Epson, XBox and Visa and handled numerous regional (APAC) and international projects. His projects have been awarded with various international and local awards. Key projects includes Nokia Phone Selector, The L’Amour collection, Nikelab.
Flash, Flex, Flash Lite, Rich Internet Application (RIA), Web Standards and Compliance, Design Patterns and frameworks, Mobile technology, XHTML, JavaScript, CSS, AJAX, XML, PHP, Actionscript.
(Privately Held; Marketing and Advertising industry)
February 2009 — Present (6 months)
(Privately Held; Marketing and Advertising industry)
October 2007 — February 2009 (1 year 5 months)
Oversees the Creative Development team on the Nike account. Provides the technical direction for front-end development.
Partners with Creative leads to help define creative concept; works closely with project management to help define project requirements, scope, time-line and resources; works with technology lead to define system integration.
Interact with the client, the client's technical or creative teams, as well as 3rd party vendors.
Key projects:
1) Nike Lab (http://www.nikelab.com)
2) Nike Lab iPhone (http://www.apple.com/webapps/sports/nikelabiphoneversion.html)
(Internet industry)
January 2007 — July 2007 (7 months)
Heads a development team comprising of both front-end and back-end developers. Responsible for all technological deliverables for the agency. Developed development process and work flow for team.
(Public Company; 51-200 employees; Marketing and Advertising industry)
July 2005 — December 2006 (1 year 6 months)
Manages a development team consisting of web developers and Flash developers. Heavily involved in technical planning, consultation and creative concepts. Lead technical in all Flash implementations. Responsible for ensuring multi-language regional flash deployment.
(Public Company; Marketing and Advertising industry)
August 2004 — July 2005 (1 year)
Key project includes:
1) HP Vivera E-Card (http://www.xm-folio.com/hp/viveraecard/)
2) HP Photosmart 8750 (http://www.xm-folio.com/hp/photosmart8750/)
3) HP Smart Office Planner (http://www.xm-folio.com/hp/smartofficeplanner/)
4) Nokia 8800 (http://www.xm-folio.com/nokia/8800/)
5) Nokia Entertainment (http://www.xm-folio.com/nokia/entertainment/)
(Public Company; WPP; Marketing and Advertising industry)
August 2003 — August 2004 (1 year 1 month)
Front-end engineering role; specializing in Flash technology. Main developer for Nokia APAC, DHL, Levis and IBM. Involved in development and concepting.
Key projects include:
1) Levi's 501 Reborn (http://www.our-work.com/levis/site/index1.html)
2) DHL Drive-time (http://www.our-work.com/dhl/game/)
Bachelor of Engineering (Hons) , Computer Engineering , 1999 — 2003
programming, technology, rich internet applications, strategic planning, people development, usability, information architecture, design
Web Standards Group Singapore, Singapore Flex Usergroup.
Awards won:
One Show Interactive (Gold),
One Show Interactive (Silver),
London International Awards,
Singapore Creative Circles awards,
Asia Interactive Award (2007),
Hong Kong 4As Interactive & Direct awards (2006),
DM Asia (2005 Show Award Use of Channel),
HP One Voice Awards,
FWA Site of the day,
FWA Site of the month.
Judge for:
Singapore Creative Circles Award 2008 (Interactive)
Future Lions 2009
Interviews:
Apple Pro Profile on AKQA :
http://www.apple.com/pro/profiles/akqa/index2.html
Creativity Magazine:
http://creativity-online.com/?action=news:article&newsId=137154