
Senior Manager, Product Planning & Business Development at Eyeblaster
Greater New York City Area

Senior Manager, Product Planning & Business Development at Eyeblaster
Greater New York City Area
An internet professional and new media enthusiast, who’s looking to support the growth of the online industry as well as to grow with it.
I possess deep end-to-end understanding of the online advertising world and the different players in it, from the advertiser through the agency to the publisher. I bring to the table a combination of knowledge and passion to manage strategic business initiatives and building new solutions in the new media space.
Online advertising, product strategy, product planning, product management, market research, analytics, search, display advertising, rich media, emerging media, in-game, online video.
(Privately Held; Online Media industry)
June 2007 — Present (2 years 7 months)
Build and manage different product offerings for agencies and publishers around the world from inception to launch. Product offerings included analytics, search, in-stream and in-game advertising.
Tasks included: market research, product evangelism, building strategy, gathering requirements, defining product scope, prioritize features, leading beta stages, building product messaging and overseeing day-to-day operations.
Lead several cross functional teams simultaneously consisting of program managers, R&D managers, user experience specialists and marketing managers.
Act as an industry thought leader by speaking at different industry events, publishing articles and contributing to industry organizations such as the IAB.
(Privately Held; 51-200 employees; Internet industry)
October 2006 — March 2007 (6 months)
Part Time intern, focused on market research and competitive analysis
(Privately Held; Internet industry)
June 2006 — August 2006 (3 months)
Business Development and Analytics. Created new process, methodologies and tools to support the business development to gain better results.
(Privately Held; Internet industry)
June 2004 — December 2004 (7 months)
(Partnership; 11-50 employees; Law Practice industry)
October 2002 — March 2004 (1 year 6 months)
(Military industry)
September 1996 — September 1998 (2 years 1 month)
MBA , 2005 — 2007
LL.B. (Bachelor of Laws) , Law , October 1999 — February 2003
Internet, sports, music, reading, amateur DJing
- Member of the Interactive Advertising Bureau (IAB) and the IAB Games Committee
- Member of the Casual Games Association (CGA)
- Member of the Israel Bar
- Member of the Israel Basketball Coaches Organization
June 2005 - award by The Municipality of the City of Givatayim (Israel) for co-founding a non-profit basketball program in a local high school.