
Publisher, Creative COW Magazine at Creativecow.net
San Luis Obispo, California Area

Publisher, Creative COW Magazine at Creativecow.net
San Luis Obispo, California Area
As publisher of Creative COW Magazine and the CreativeCOW.net website, Ron draws on his 25 year background in all facets of marketing and business development; including a proven track record of acheiving strong results in repositioning and redefining previously unsuccessful products or companies. He enjoys the challenge of start-ups or reinventing ideas or products which have not yet acheived their promise. He once turned around a 30 year old manufacturing company heading into bankruptcy; increased sales over 500%, used JIT strategies to control raw-to-finished goods, turned average of 84 day turn-around of goods to less than three days, etc. And in 15 months, company was on solid footing, with money in the bank and debt-free. Also took company that was divested of all tangible assets but had key leaders still in place and repositioned company with new trade name and re-enetered market to become dominant leader in their field, occupying the Number One position within their market in under two years.
Brand building, product positioning, strategic planning, test marketing, analysis, consulting.
(Privately Held; 11-50 employees; Publishing industry)
April 2006 — Present (2 years 7 months)
In April of 2006, into a glutted market with many long-entrenched publications, Creative COW Magazine was launched, with its focus on extending the CreativeCOW community into print -- as a way of dealing with "larger issues" that the internet does not best address. The magazine has prospered and now rivals even the strongest titles in its market and has passed a number of long-entrenched titles, both in content, circulation and advertiser support. The publication's no-nonsense approach, married to its thematic/concept presentation, has found an eager market. The magazine is bi-monthly and in order to keep its signal as high as possible, the magazine will remain bi-monthly. Today, Creative COW Magazine has grown to over 35,000 print circulation. The Magazine's PDF distribution is arguably the largest worldwide industry publication, with a PDF distribution that reaches another 50,000 or more per issue.
(Privately Held; 11-50 employees; Online Media industry)
March 2001 — Present (7 years 8 months)
CreativeCOW is home to over 500,000 professionals in film, broadcast, audio, graphics, effects, DVD and related crafts. The COW works with a wide range of advertising clients including Adobe Systems, Sony, Avid, Panasonic, Matrox, Canon and many other high-tech software and hardware vendors wishing to reach media professionals. The COW has earned the #1 ranking in 2003, 2004, 2005 and 2006, according to Amazon.com's web traffic watchdog and ranking site at Alexa.com. The COW site's web traffic surpasses that of the web traffic of every competing film and video industry trade magazine COMBINED -- according to statistics tracked and compiled by Amazon.com's Alexa.com subsidiary and sites like TrafficEstimate.com and Compete.com. Among it's direct web-based competitors, Creative COW holds the high ground and is pursuing its future by extending its brand into related fields like DVD training products, magazines, podcasts and many other related areas of the market.
(Online Media industry)
June 1995 — July 1997 (2 years 2 months)
(Privately Held; 11-50 employees; Publishing industry)
November 1985 — August 1989 (3 years 10 months)
Mr. Lindeboom served as the managing editor of Pacific Coast Business Magazine for nearly four years. In this post, he was responsible for the content and focus of the magazine which was targeted at smaller businesses in California. During this time and in this capacity, he was also invited to join various business round-tables at California Polytechnic University San Luis Obispo (Cal Poly) and to serve as a guest instructor at Cuesta College. He also worked with major banks in the area, such as Mid-State Bank and Santa Lucia National Bank, using his skills to assist in turn-around strategies for troubled accounts.
Recognized at National Association of Broadcasters (NAB) 1997 with the "Vision Award" for pioneering efforts on behalf of building media professionals communities online;
Named in 1989 by SatVision Magazine as one of the industry's top marketers.