
Creative Director / Partner at IF Business Marketing
Greater Los Angeles Area

Creative Director / Partner at IF Business Marketing
Greater Los Angeles Area
Creative director and industry veteran with 12+ years experience building memorable online user experiences. It has been my pleasure to complete projects for many dynamic clients including: Sony Online, Fox, Activision, MySpace, Botox, Mazda, Epic Games, Blizzard, THQ, Codemasters, and many others.
Innovative, intelligent marketing solutions for the games industry. Extensive experience in branding, information architecture, visual design, copywriting and content creation, and usability testing/human interactions.
(Non-Profit; 1-10 employees; Computer Games industry)
January 2008 — Present (10 months)
Strategy and design consultant to the EEIN, the games industry professional networking group.
(Privately Held; 201-500 employees; Cosmetics industry)
March 2006 — Present (2 years 8 months)
Creative lead at International Front, a full-service marketing and interactive design agency. Adept at branding/positioning, digital media, web design, environments, collateral, identity design and naming, market research.
(Design industry)
February 2006 — Present (2 years 9 months)
Creative lead at International Front, a full-service marketing and interactive design agency. Adept at branding/positioning, digital media, web design, environments, collateral, identity design and naming, market research.
(Public Company; 1001-5000 employees; NWS; Internet industry)
March 2005 — October 2007 (2 years 8 months)
Creative lead/manager of 6-man in-house direct marketing agency. Internal clients included: MySpace, IGN Consumer Products, FilePlanet.com, GameSpy Arena, 3D Gamers.com, and others. Reported to V.P.
Strategy, art direction, and design of promotional campaigns, mini-sites, direct e-mail, and flash and static ads.
(Public Company; 201-500 employees; Online Media industry)
March 2005 — October 2007 (2 years 8 months)
Creative lead/manager of 6-man in-house direct marketing agency. Internal clients included: MySpace, IGN Consumer Products, FilePlanet.com, GameSpy Arena, 3D Gamers.com, and others. Reported to V.P.
Strategy, art direction, and design of promotional campaigns, mini-sites, direct e-mail, and flash and static ads.
(Design industry)
1997 — 2005 (8 years)
Freelance Art Direction.
Clients include: California White, Puro Muerto, Avant Insurance Managers, Guthy-Renker, Norac Pharma, others.
(Privately Held; 201-500 employees; Cosmetics industry)
2001 — 2004 (3 years)
Branding and creative direction for company-wide marketing initiatives. Mentored development/expansion of competent internal creative department and managed external agencies/freelancers. Reported to V.P.
Art direction and design of projects including: Brand repositionioning/relaunch, advertising, packaging, catalog, web relaunch (Murad.com), direct, collateral, e-mail, book design, promotional, display, trade show graphics.
(Public Company; 5001-10,000 employees; MRCH; Information Technology and Services industry)
2000 — 2001 (1 year)
Valuable member of dynamic agency creative team. Reported to creative director.
Design and production design of B2C websites: Automotive: MazdaUSA.com and Toyota Financial Services, Mazda direct response mini-sites. Pharmacutical: Botox.com and Allergan.com. Fine arts: PacificSymphony.org
Art directed photoshoots and oversaw all QTVR production.
(Public Company; 1001-5000 employees; Information Technology and Services industry)
1999 — 2001 (2 years)
Valuable member of agency creative team. Reported to creative director.
Design and production design of B2C websites: Automotive: MazdaUSA.com and Toyota Financial Services, Mazda direct response mini-sites. Pharmacutical: Botox.com and Allergan.com. Fine arts: PacificSymphony.org
Art directed photoshoots and oversaw all QTVR production.
(Privately Held; 11-50 employees; Information Technology and Services industry)
May 1998 — November 1999 (1 year 7 months)
Contract web design consulting for tech recruiting firm. Created/produced site, e-mail marketing, and print collateral.
BFA, Interdisciplinary Art
interactive storytelling, alternate reality game, arg, community building, video game industry, digital entertainment
Electronic Entertainment Industry Network