President/Owner: Creative Production Consulting
Greater Detroit Area
- Current
-
- President/Owner at Creative Production Consulting
- Past
-
- Business Process Manager, Marketing Operations at General Motors
- Manager, Graphics & Photo Operations at General Motors
- Operations Manager at GM Public Relations
- Education
-
- Michigan State University - The Eli Broad Graduate School of Management
- Wayne State University
- Recommended
-
10 people have recommended Ron - Connections
-
139
connections
- Industry
- Marketing and Advertising
- Websites
Ron Herron’s Summary
A successful creative advertising and marketing manager with proven experience in all aspects of advertising and graphic design, production, planning and analysis. Currently pursuing project management and consulting opportunities involving direct client and creative contact that put my extensive expertise to good use.
Ron Herron’s Specialties:
Expert high-end studio creative & production management; skilled counsel on broadcast production cost/media placement competitive analysis; social networking for brand awareness, excellent copywriting skills; direct & mentor creative personnel; conduct supplier negotiations; review creative content and resolve production issues; provide expert evaluation of creative processes to every level of an organization. Proficient in PhotoShop, InDesign, Quark, DreamWeaver, MS Word, PowerPoint and Excel.
Ron Herron’s Experience
-
Business Process Manager, Marketing Operations
General Motors
(Public Company; GM; Automotive industry)
2004 — 2008 (4 years )
Analyzed advertising production efficiency for print and broadcast media; identified and implemented improved tracking methods; provided research and initial planning for GM as an early adopter of the interactive Ad-ID process for tracking and reporting on all production and media spending.
Working with the AAAA and ANA trade organizations, advised on ad efficiency to GM brand team senior management, their ad agencies and GM Planworks. Developed reporting guidelines, advised on the formation of new business processes, and communicated process requirements to all levels. -
Manager, Graphics & Photo Operations
General Motors
(Public Company; GM; Automotive industry)
1994 — 2004 (10 years )
Managed business processes for graphic and interactive design, publishing, printing and photo services in the Detroit region. Established first in-house interactive design team to work on the integration of sound design principles and technical web expertise. Brought under-achieving section from a $900K annual deficit to profitability within 18 months.
Based on these positive results, was given Process Manager responsibility for the $22-million-plus graphic and interactive design, print and photo services operations in Southeast Michigan, which included facilities and personnel in Detroit, Warren, Pontiac, Milford and Grand Blanc. -
Operations Manager
GM Public Relations
(Public Company; GM; Automotive industry)
1980 — 1994 (14 years )
Managed the design and production of SEC-regulated financial documents with important public relations use, such as the GM Annual Report. Also produced other publications targeting special constituencies, overseeing design and final production/distribution.
Wrote and edited award-winning articles for GM publications. Designed and produced materials for GM special events such as the GM Cancer Foundation. Wrote, designed and produced public relations materials used during GM's sponsorship of the World Cup.
Ron Herron’s Education
-
Michigan State University - The Eli Broad Graduate School of Management
MBA , 1985 — 1987
MBA program included several weeks of travel to Japan and The People's Republic of China. I met with a variety of industry professionals in both countries, discussing respective attitudes toward business communications and marketing.
- Activities and Societies:
- Presented an original paper titled "A Comparison of Internal Communication Efforts on the International Stage" at the MSU Advanced Management Center, Troy, Michigan.
-
Wayne State University
BA , Commercial Design , 1966 — 1970
Attended Monteith College, the former honors college within WSU, majoring in Advertising and Commercial Design. Earned sufficient credits for a choice of either a BA or BPh degree.
- Activities and Societies:
- Received National Merit Scholarship. Worked as assistant Photo Editor, Photographer and Cartoonist on the Wayne State University student newspaper "The South End." Many years after graduation, served a three-year term on the Wayne State University Alumni Association Board of Directors
Additional Information
Ron Herron’s Websites:
Ron Herron’s Interests:
Photography, writing, designing silver jewelry, painting and creative graphics, creative production counseling.
Ron Herron’s Groups:
Rochester Writer's Group,
Former: Wayne State University Alumni Association, Board of Directors
-
MSU Alumni Association -
Wayne State University Alum -
eMarketing Association Network -
Online Advertising Professionals -
The Eli Broad Graduate School of Management at Michigan State -
American Institute of Graphic Arts -
International Association of Business Communicators (IABC) -
ANA Marketers -
International Print Foundation -
General Motors -
Advertising Production Professionals
-
AMERICAN ASSOCIATION OF ADVERTISING AGENCIES Group -
General Motors Alumni -
Printing Industries of America Networking Group -
CREATIVE DESIGN PROS -
Creative Product Managers -
Advertising Photographers of America, APA -
Marketing with Meaning -
Advertising Production Club Of Detroit Alumni -
Advertising Production Club of Detroit -
Adcraft Club of Detroit -
Full Circle - Paper + Print + Design -
GM Communications Alumni
Ron Herron’s Honors:
NAIC "Best of Industry" Award (Annual Reports), IABC "Award of Excellence" (environmental report) and "Award of Honor" (newsletter), International Academy of Arts & Sciences "Gold" and "Silver" Awards (Annual Reports)
Ron Herron’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
