Ron Exler

Current

Senior Product Manager, Cross-Platform Media Measurement Group at Arbitron

Past

Consultant at The Geo Factor
Vice President and Research Fellow at Robert Frances Group
Service Director, Business of IT at Robert Frances Group

Director of Research Operations at Robert Frances Group
Senior Research Analyst at Robert Frances Group
VP Product Management at NetBalance
Product Manager at Landmark Systems
Product Manager at Intersolv
Marketing at Synercom
Researcher at Battelle Memorial Institute
Technician in Cartography Lab at University of Wisconsin-Madison

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8 more...

Education

Oregon State University
University of California, Los Angeles
University of Wisconsin-Madison

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Recommended

29 people have recommended Ron

Connections

457 connections

Industry

Marketing and Advertising

Websites

Ron Exler’s Summary

Results-focused and customer-driven leader with the vision, experience, and business insight to properly determine and execute go-to-market strategy. Reputation as a tenacious market researcher, clear-thinking problem solver, and creative idea generator with consistently thriving management-level experience with technology vendors and consulting services providers. A recognized technology industry expert and prolific writer quoted in the industry media more than 50 times and regularly called upon for advice. Excellent grasp of the industry, its trends, and actions that executives should take. Rare combination of business, technical, and interpersonal skills and a proven track record of achieving results.

Ron Exler’s Specialties:

Technology company due diligence, technology marketing and product management, competitive analysis, business justification of technology, sales force training, business research and planning, management consulting, research management, research report authoring.

Ron Exler’s Experience

Senior Product Manager, Cross-Platform Media Measurement Group

Arbitron

(Public Company; ARB; Market Research industry)

October 2008 — Present (1 year 2 months)

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.

By leveraging PPM technology and domestic and international partnerships, Arbitron plans to capture an integrated view of the modern consumer media experience -- bridging the measurement gap amongst television, radio, Internet, mobile and placed-based media. Bouvard's team will develop the cross-platform media measurement strategy, define key offerings and take them to the marketplace.
Consultant

The Geo Factor

(Information Technology and Services industry)

July 2007 — October 2008 (1 year 4 months)

Provide consulting services to technology and investment firms. Services include go-to-market strategy, competitive analysis, and market research. Expertise in enterprise solutions including application lifecycle management (including development), data management, enterprise feedback management, geospatial systems, legacy modernization, and systems/network management.
Vice President and Research Fellow

Robert Frances Group

(Privately Held; 1-10 employees; Information Technology and Services industry)

August 2006 — July 2007 (1 year )

Lead practice area analyst for application lifecycle management, Geographic Information Systems (GIS), legacy modernization, enterprise feedback management (EFM), IT governance, and regulations that affect IT. Delivered pivotal research reports, presentations, and answered client inquiries regarding these topics, helping some of the world's largest enterprises make important business decisions.
Service Director, Business of IT

Robert Frances Group

(Privately Held; 11-50 employees; Information Technology and Services industry)

February 2005 — August 2006 (1 year 7 months)

Every business day, information technology (IT) executives and their colleagues at leading enterprises, government agencies, and educational institutions look to RFG for timely, business-centric answers to their most pressing IT questions. Those clients enjoy direct, on-demand access to a team of industry analysts with decades of deep experience in enterprise IT management. RFG research and counsel helps IT executives architect, implement, and manage more successful initiatives. RFG clients achieve better communication with business decision-makers, greater business success, enterprise elasticity, and risk management, increased IT-business alignment, and more demonstrable business value for IT.

Lead service focusing on business of IT including alignment, strategic planning, IT governance, metrics/measurement, ethics, laws and regulations.

Personal focus on application development and geospatial applications, including location-based services and spatial analysis.
Director of Research Operations

Robert Frances Group

(Privately Held; 11-50 employees; Information Technology and Services industry)

November 2000 — August 2006 (5 years 10 months)

Managed the research department, ensuring delivery of client inquiries and daily research reports.
Provided personnel management for analysts, including motivation, time management, expense management, performance evaluations, and recruiting/hiring.
Provided IT executives guidance on best practices and technologies.
Advised some of the world's largest corporations on issues such as application management, software development, IT asset management, legacy system decisions, spatial technologies.
Senior Research Analyst

Robert Frances Group

(Privately Held; 11-50 employees; Management Consulting industry)

February 1999 — October 1999 (9 months)
VP Product Management

NetBalance

(Information Technology and Services industry)

January 1997 — February 1999 (2 years 2 months)
Product Manager

Landmark Systems

(Public Company; Information Technology and Services industry)

1995 — 1997 (2 years )
Product Manager

Intersolv

(Public Company; Information Technology and Services industry)

1991 — 1995 (4 years )
Marketing

Synercom

(Information Technology and Services industry)

1986 — 1991 (5 years )
Researcher

Battelle Memorial Institute

(Information Technology and Services industry)

1984 — 1986 (2 years )
Technician in Cartography Lab

University of Wisconsin-Madison

(Marketing and Advertising industry)

1982 — 1984 (2 years )