Ron Cann

Current

Director, Product Marketing & Sales at Central 1 Credit Union

Past

Marketing Consultant & Brand Coach, Principal at MacInnes Cann Group
Director, Customer Experience Strategy at Karo Group, Voted one of Canada's Top Ten Agencies by Marketing Magazine
Senior Manager, Marketing Strategy and eCommerce at North Shore Credit Union

eBusiness Strategist at Columbus Group
Director, Marketing at Intraworks Web Marketing and Design
Operations Manager/Sales at The Berrenger Group

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Education

The University of British Columbia
Simon Fraser University

Recommended

7 people have recommended Ron

Connections

248 connections

Industry

Marketing and Advertising

Websites

Ron Cann’s Summary

Ron has served as a key advisor to business leaders of start-ups, small enterprises, as well as public and private corporations for the past 14 years. Leaders turn to Ron to inspire visions, articulate brands and to manifest those visions into consistent and engaging brand experiences across online, environments and traditional marketing channels. On a given day you will find Ron facilitating workshops and planning sessions, coaching leaders, plotting strategy, and immersing in the latest trends - all the while having a great time at it.

Some of the organizations that Ron has supported over the years include: ATB Financial, Bootlegger, Central1, Citizens Bank of Canada, Colliers International, ENMAX, First Calgary Savings, North Shore Credit Union, North Shore Insurance, Just Financial, Rocky Mountain Soap Company, Telus, United Mortgage Group, Westcoast Energy, Zyn.ca.

In his volunteer time, Ron is President-Elect for the BC Association of Integrated Marketers (www.bcaim.org).

Ron has a BBA from Simon Fraser University in Marketing and Organizational Behaviour and a Certificate of Internet Marketing from the University of British Columbia.

When he’s not visioning brands, Ron loves to spend time watching his kids be kids, getting out on the odd bike ride and exploring life with his adventuresome wife.

Ron Cann’s Specialties:

Marketing strategy, Brand strategy, experience strategy, web strategy, environmental design strategy, facilitation, business development, user and customer research, coaching

Ron Cann’s Experience

Director, Product Marketing & Sales

Central 1 Credit Union

(Privately Held; Banking industry)

October 2009 — Present (2 months)

Leading brand management and marketing for Central1's technology (e.g. online banking) and payments (e.g. bill payment) products targeted at credit unions, financial institutions, insurance, utilities and government agencies.
Marketing Consultant & Brand Coach, Principal

MacInnes Cann Group

(Marketing and Advertising industry)

December 2008 — October 2009 (11 months)

Coaching businesses on brand strategy, cross-channel experience strategies, brand articulation and visualization, corporate brands, product brands, brand behavior, living the brand strategies.
Director, Customer Experience Strategy

Karo Group, Voted one of Canada's Top Ten Agencies by Marketing Magazine

(Privately Held; 51-200 employees; Marketing and Advertising industry)

June 2005 — December 2008 (3 years 7 months)

Facilitated the development of results-oriented marketing and brand strategies across all customer touch points for clients in financial services, retail, technology, tourism, government and energy:

Financial Services – facilitated the discovery of the next generation customer experience for ATB Financial’s retail network, developed the brand strategy for Just Financial,

Traditional Retail – facilitated the articulation of the Rocky Mountain Soap Company’s brand,

Online Retail – lead the development of a brand and experience strategy for ZYN.ca, an innovative new category of online retail,

Technology – developed a brand and communication strategy for Credit Union Central of BC to distribute technology products to credit unions across Canada,

Government – facilitated the Alberta Securities Commission in discovering their brand,

Energy – champion for evolving the ENMAX brand from a traditional utility to a retailer of electricity and gas in Alberta.
Senior Manager, Marketing Strategy and eCommerce

North Shore Credit Union

(Public Company; 201-500 employees; Marketing and Advertising industry)

June 2001 — June 2005 (4 years 1 month)

Lead a team of marketing professionals through a transition from a mass-marketing focus to a strategic results-based marketing approach for the fastest growing Credit Union in Canada. Incorporated the principles of customer relationship management, segmentation, direct response marketing, brand management, public relations, sponsorship, merchandizing and integrated multi-channel campaign deployment.
eBusiness Strategist

Columbus Group

(Public Company; 51-200 employees; Marketing and Advertising industry)

1998 — 2001 (3 years )

Facilitated the development and implementation of Internet Marketing and eBusiness strategies for key North American clients focusing on Customer Relationship Management, Customer Intimacy, Content Management and User-centric Design.

Client Industries: global brand beverage distribution, banking, utilities, commercial real estate, government, consulting services, industrial product distribution
Director, Marketing

Intraworks Web Marketing and Design

(Privately Held; 1-10 employees; Internet industry)

June 1997 — August 1998 (1 year 3 months)

Founded and directed an independent, for-profit Internet Marketing agency. (A division of the Sanctuary Foundation, a Vancouver-based non-profit society.)

Responsible for all marketing, business development, account management and operations.
Operations Manager/Sales

The Berrenger Group

(Privately Held; 1-10 employees; Computer Software industry)

1992 — 1997 (5 years )

Developed marketing plans, collateral, sales presentations and training materials for sales team.

Developed project management processes and account management process.

Ron Cann’s Education

The University of British Columbia

Certificate of Internet Marketing , eBusiness and Marketing , 1998 — 1998
Simon Fraser University

Bachelor Business Administration , Marketing and Human Resource Management , 1989 — 1995