Ronan Keane

Current

President and Founder at UpClick Marketing

Past

Senior Marketing Manager at Online Resources
Creative Director at JANSON Communications
Director at Proxicom

Assistant Creative Director at Popular Science Magazine

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Education

Direct Marketing Association
Dún Laoghaire Institute of Art, Design and Technology

Recommended

17 people have recommended Ronan

Connections

272 connections

Industry

Marketing and Advertising

Websites

Ronan Keane’s Summary

I specialize in implementing sales and marketing strategies and tactics to grow new accounts in a highly competitive market, relying on differentiating service features and business.

I develop and execute B2B and B2C lead generation, adoption and retention campaigns. I’m adept at analyzing market and competitors, evaluating current processes, and executing strategies to penetrate new accounts.

I’ve helped take start-up companies to profitability and led eCommerce, and marketing teams for some of the big guys—Renault.com, BlackandDecker.com, and GEPlastics.com. I’ve had success in publishing, playing a pivotal role for Times Mirror Magazines in launching international editions of Popular Science in China, Russia, and Israel.

More recently, I developed and executed online marketing and direct mail programs for 1,600+ financial institutions. I spearheaded pay per click advertising and search engine optimization for regional financial institutions. I’ve built sales lead pipelines developing and implementing strategic B2B and B2C multi-channel marketing campaigns and innovative programs for a leading outsourcer of online banking, bill payment, and e-commerce solutions.

My focus on profitability and my ability to translate business goals into successful Sales and Marketing plans ensures an ROI on marketing investment.

Ronan Keane’s Specialties:

• New Account Acquisition
• Qualified Lead Generation
• Marketing Strategy and Execution
• Account Management and Retention
• Search Engine Optimization
• Pay Per Click Advertising (Google Qualified Advertiser and Yahoo Ambassador)
• Online Advertising – CPM and AdSense
• Affiliate Marketing
• Social Media Marketing – Strategy and execution
• eMail Marketing
• Microsites and Landing Page Design for Conversions

Ronan Keane’s Experience

President and Founder

UpClick Marketing

(Marketing and Advertising industry)

January 2006 — Present (3 years 7 months)

UpClick Marketing specializes in building a strong online presence for our clients. We do this through:

• Search Engine Marketing –
We use a variety of successful tactics that get our clients ranked on page of Google for their high conversion keywords. Our Services includes onsite optimization, link building and pay per click advertising.

• Social Media Marketing –
Using the best Social Media tactics including blogging and social media news sites to reach and persuade influencers and buyers.

• Web 2.0 Design –
Static websites are history. You need to incorporate Web 2.0 technology to engage your prospects and customers, and to bring your brand to life. We design and develop websites that include online forums, blogs, RSS feeds and many other Web 2.0 value add features.

Read the UpClick Blog and learn a few things about Search and Social Media. We welcome comments, criticisms or just say “hello”.
Senior Marketing Manager

Online Resources

(Public Company; ORCC; Financial Services industry)

2002 — 2008 (6 years)

Oversaw Search Engine Marketing, online marketing and direct mail programs for 500+ financial institutions. Spearheaded pay per click advertising and search engine optimization. Built sales lead pipeline developing and implementing strategic B2B and B2C multi-channel marketing campaigns and innovative programs for leading outsourcer of online banking, bill payment, and e-commerce solutions serving over 1,600 financial institutions, with $140M in annual revenue.

Revenue Growth and Cost Reduction:
• Created $15M in added revenue in 1 year, designing corporate lead generation programs.
• Produced $2.5M in sales in 1 quarter with $10K budget, creating successful product campaign.
• Cultivated additional $3.5M in 1 year, cross-selling new products to existing clients.
• Obtained $10M and 134 software sales in 1 year, spearheading series of targeted campaigns to c-level executives and other decision makers.
• Achieved $60M in added revenue, and attained banking industry’s highest adoption rate, co-designing innovative Customer Lifecycle process to track and measure metrics.
• Saved 1000s of dollars, developing closed loop feedback process for sales and marketing.

Corporate Contributions and Highlights:
• Increased sales leads by 450% in 1st and 2nd quarter of 2007.
• Attained 31% increase in customer retention, 33% increase (industry’s highest) in up-sell of product, integrating successful programs; created $1.2M in consumer marketing revenue.
• Raised morale, increased communication and performance, and reduced costs, instituting new web-based marketing project management tool.
• Optimized company website, raising produced leads to over 300 a week, up from only 20.
• Launched and grew 2 new online financial service products, marketing to 10M customers.
• Named “Site of the Week” by Communications Arts Magazine in 2005; managed website design.
Creative Director

JANSON Communications

(Privately Held; Defense & Space industry)

April 2001 — March 2002 (1 year)

Directed marketing communications, advertising, and branding projects for Fortune 500 full service marketing, communications, and public relations agency with 20 employees. Formulated campaigns for national magazine and radio media buys. Advocated company services, presenting to prospective and existing customers across the nation. Identified new markets and clients, developing strategic plans, and cross-selling services.

• Cultivated $250K in new sales in 3 months.
• Created $550K in new business in 2 quarters, establishing lucrative new client relationships.
• Re-branded and re-positioned SM&A, a $550M consulting firm, into 5 new vertical markets.
• Restructured organization, enhancing productivity and profitability.
Director

Proxicom

(Public Company; Information Technology and Services industry)

2000 — 2000 (less than a year)

• Spearheaded e-commerce and brand-building initiatives, leading teams, for national and global projects including major companies such as Nike.com, BlackandDecker.com, Renault.com, Nissan.com, and GEPlastics.com.
• Grew sales by $2M in 2 quarters, increasing consumer adoption by 500% for Renault.com in Paris, France, leading international 8 person team to re-brand business, and redesign website.
• Increased website adoption 350% for BlackandDecker.com, improving brand and product awareness, instituting innovative online survey tactics.
Assistant Creative Director

Popular Science Magazine

(Publishing industry)

June 1996 — August 1999 (3 years 3 months)

• Increased newsstand sales from 976K to over 1.2M in 3 years, establishing “Popular Science” as Time Mirror’s most profitable magazine.
• Launched 3 international editions in Russia, Israel, and China; creating additional $23M in ad revenue in China.