Rommy Ghaly

Current

• Senior Manager - Business Intelligence - Online Commerce at DICE

Education

• Pennsylvania State University

Connections

463 connections

Industry

Computer Games

Rommy Ghaly’s Summary

Gaming and online professional with a heavy focus on using rich data analytics to drive business decisions.

Primary focuses include:
- developing new business models in online gaming (micro-transactions, advertising)
- end-to-end expertise in data-driven online marketing (direct, SEO, SEM, social/viral marketing)
- creating rich user experiences through direct community management, direct consumer relationships, and quantitative/qualitative user research
- managing a highly-successful social media presence for a start-up in the gaming industry from the ground up.
- experienced in high-level strategy: able to see the big picture and break it down into executable components.
- detail-oriented and execution-focused: run my own SQL queries and analyze the date to get the answers to critical business questions.

Rommy Ghaly’s Experience

• Senior Manager - Business Intelligence - Online Commerce

  DICE

  (Public Company; Computer Games industry)

  August 2008 — Present (1 year 5 months)

  Business Intelligence/Strategic Analytics, CRM/Retention Marketing, Community Management, Day-to-Day Business Operations
  - Focused on marketing and customer retention driven by quantitative analysis (user/buyer segmentation via in-game telemetry, web analytics, commerce behavior)
  - Define the operational metrics by which we measure our business, moving EA to become significantly more data driven for their online business models.
  - Make strategic recommendations to EA management on necessary fundamental changes to the business in order to drive profitability, retention, and on-going business success.
  - Oversaw the global community management team for Battlefield Heroes and BattleForge focused on delivering an awesome and targeted social gaming and commerce experience to both casual and hardcore gamers.
  - Helped to build a community from 0 to 2.2 million in just seven months.
  - Implemented an email campaign management system in weeks in order to capitalize on our viral growth and retain our community.

Rommy Ghaly’s Education

• Pennsylvania State University

  BS , Management Science & Information Systems , 1996 — 2000