
strategic planner at lowe
Paris Area, France

strategic planner at lowe
Paris Area, France
I failed as a professional guitar hero player and as comedian so i ended up in the advertising industry as a planner.
After two amazing years of work at heaven.fr (advanced online marketing and communication) on business like Microsoft (MSN, Windows Vista, Windows Live), L'Oreal Pro, Pathe cinema, and several startups launches... i'm now strategic planner at Lowe Strateus for Johnson&Johnson EAME (o.b. europe), Triballat (Vrai, Sojasun) and Unilever (Axe/Lynx) on top of numerous pitches (French government, Unilever, Nouvelles Frontières...)
I'm slightly interested by twitter, music (last.fm), design, modern art, photography, video, and subjectivity.
planning, web, branding, online, strategy, WoM, digital, technology
(Privately Held; Marketing and Advertising industry)
February 2008 — Present (1 year 6 months)
Account planner on J&J Europe (o.b. tampons), Triballat (bio products, soja yoghurts) and Axe (digital strategy).
Pitches : J&B, French government, Nouvelles Frontières, Audi (content strategy)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2005 — January 2008 (2 years 4 months)
From 02/07 > 02/ 08
New Business consultant
Accounts : Microsoft, L'Oréal Professionnel, Prisma Presse, Ayamee, Pathé, Buena Vista...
From 10/05 > 01/07
Project Manager / Community manager
Accounts : MSN, Windows Live, Windows Vista
Markets: England, Germany, France
(Public Company; 201-500 employees; Marketing and Advertising industry)
April 2005 — October 2005 (7 months)
- Search engine marketing: Exalead (http://www.exalead.com)
website, Community management, WoM, audit and Web monitoring
- Corporate Website: Altarea (http://www.altarea.com/)
- Financial acquisition and crisis web monitoring
(Public Company; 10,001 or more employees; Aviation & Aerospace industry)
June 2004 — September 2004 (4 months)
Leasing department
Studies on A319 replacement value
Presentations for Asian banks
Master , Marketing , 2004 — 2005
Consultancy field specialist
Bachelor , Cultural marketing , 2003 — 2004
advertising, web marketing, WoM, internet, pop-culture, outrageous modernism, cinema, products evangelism.